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noHP 1 CULTURE 



AprU 10. IBIS 



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A Repeat Ad. 



And Why We Repeat It 



A week or so ago, we published an Ad. entitled "Our 



Service — How and Why It Wins." 



Some of you were so busy with your Easter work that 



you hadn't time to read it. 



it tells so many vitally important things about the way 



our free Service helps your bank account, that we are 



repeating the Ad. for your benefit. 



Here it is, word for word, just as published. 



W 



inCN you go to a store and as^k for ex- 

 actly wliat you want, and get i1 : ihal'a 

 buyiiKj. 



Wlien a man comes to you to buy some one 

 tiling, and licfsiuse of your good salesmansliip, 

 lie goes away with several other things besides, 

 lliai's selling. 



Snppwe, liowever, you want to build a green- 

 house — and ask us to give you a figvu-e. Instead 

 i>f simply giving you a price, suppose that we 

 l<K>k carefully into your proposition and, be- 

 cause of our good half a centuiy's experience in 

 huilding, are able to suggest changes that not 

 'Illy will be of great advantage now, but vitally 

 iiffoct the greater success of your proposed 

 future houses. Suppose we find that the soil 

 conditions in your chosen location are not right, 

 and suggest one on your gi-ound that is. Sup- 

 |)osc we dissuade you from building a 55-foot 

 liouse, and show you the economies of one 72 

 t'eet wide. Sujipose we prove to you that your 

 proposed bench aiTangement will not give you 

 the greatest returns from your house, and show 

 you one that will. Suppose we point out defects 

 in the heating you had planned to use, and 

 show you one that will save you many tons of 



coal each year. .Suppose tiiat when you tell ua 

 you have figures i\\>m other concerns, on other 

 constructions, we are so thoroughly posted on 

 them all, that wc can point out to you, point 

 by point, their weak iJointis; and show you 

 conunon sense reasons just why our construction 

 is actually the best. Suppose tlien you buy our 

 house. What is tiiat? 

 Is it buying f 

 Is it selling f 



No, it's service, with some buying and some 

 selling mixed in. 

 Uut it's mostly service. 



Tliis service is of gi'eat value to you. It's 

 really expert advice. And you know expert ad- 

 vice generally comes high. 

 But for tliis service of ours we make no charge. 

 It is yours for the asking. 



Ifs part of the full meiisurc and ruiming over 

 value you get when you deal with us. 

 It's based on a longer experience than that of 

 any other builder, and on the building and 

 equipping of hundreds and hundreds of houses. 

 If you are ready to talk building and want to 

 take advantage of our service say when and 

 where and we'll be there. 



Tof4 GBtirnham(o. 



SALES OFFICES: 



NEW YORK BOSTON PHILADELPHIA CHICAGO ROCHESTER CLEVELAND 



42nd Street BIdg, Tremont Bldg. Franklin Bank Bldg. Rookery BIdg. Granite BIdg. Swetland BIdg. 



TORONTO, CANADA, Royal Bank Bldg. FACTORIES : Irvington, N. Y. Dei Pliinti, III. 



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