r.n2 



II I' i; lie U LT U KE 



April 17, 191G 



ALEX. McCONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



TcU-KTaiilili ■ •■' ' ■ r>\iirilcil !•> «njr 

 pnrt of liir I . I'nniidii, anil 



nil prlnclpul ■ iropc DrOorn 



IriinsffrrvU cr i.... ..»...; by llii' tradi- to 



our iiflp<'tlou for cIchriT)' on iitcaiuHliliia 

 or clsrwlirrr reoclve apolnl atlrntlou. 



C*tt »f CmhuHg Feriign LUtivtrui 



Mutt ht frtftid 



K^fl^rmre or raitli mutt iM-rompaiiy sll 



onlrrk frotii unknoun rurrrtpondrnta. 



( «l>lr Aililrf... AI.KXCONNKI.I.. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Minber Florists' Telegraph Deliveni Asso. 

 DAVID CLARKE'S SONS 



OeliTcr orders from any pan of the couDlrr to 

 New Yorlt City 



Or OUT-GOING STEAMERS 



Write or Telegraph 



2138-2141 Broadway, New York 



Telepbooe 1U2-1WS Colimbai 



■-'.•.ttiMUiiiMi \f,;\ 



r> ^^ i« D » 



I I.OKIST 



N* E. Cor. 44 St.'& Madison ATcoac, N. Y. City 



( Member Florists' Telegraph Delivery Asso. ) 

 Flowers shipped on alt Sie*.mers. Special Correspor^d- 

 ence in all the large CiUes of Europe and the Brilish 

 Colonies. Telegraph and Cable address Dardsflor. 



A. T. BUNYARD 



NEW YORK 



413 Madlton Avenue at 48th Street. 

 Alto Newport, R. I. 



Wa OomrmBtec Batlaf>etl*B 



IVIKIVII 



NEW YqRK:i 



6d9-6Tr.MadisorrAve. 



i/Iiuicest cut flowera and 

 designs for all oroa- 

 slons. Steamer and tbe- 

 airi' tloners a spec^altx. 



Msiber Florists Til. Diliver). Wire Me Tour Onlers 



YOUNG & NUGBNT 



42 West 28 St., NEW YORK 



"FLOWERS BY TELEGRAPH" 



SO. PALMER 



Delivery hiwCMUtn \ 



S.A.ANDERSON 



440 Main St., Buffalo. N. Y. 



ANDERSON her vice means fretib, sturdy 

 fttock, and prompt deliveries In BCFFAX.O, 

 I.OCKPORT. NIAGARA FAI.LS and 

 WESTERN NEW YORK. 

 Members of Florists' Telegraph Delivery. 



Of Interest to Retail 

 Florists 



GLUTS. 



.\!lh ll liii.s Uili pralid iiiMnji llii:^ 

 rliniiilc diHL-iuic of liio lluwcr liidiislry 

 mill iiH yet but little iiiiiirovt'iiieiit Iiuh 

 lii'i'ii cfforted. riidoiiblcdly llic y,ruvi- 

 IT lii'iiPH the liruiit of ail exrcHHlve »ur- 

 pIliH. it beillK but little in IiIh puwer 

 In alleviate the condition. A liberal 

 I ooperatioii between the retailer and 

 grower Ih evidently the beat foundutioii 

 lor a cure. If for no other reason tlian 

 that of material advantage to liiinsi.'If. 

 the retail llorlBt ouRlit to pay some 

 attention to this |)rol)leni. An over- 

 supply of roses, carnations or some 

 other flower slioubl make It easy to 

 put on a special sale. That portion 

 of the public which buys flowers only 

 at the holiday seasons hardly realizes 

 that prices are lower at other times of 

 the year and are thus reluctant to 

 enter a florist shop for fear of the 

 high prices which they imagine exist 

 at all times. The best way to increase 

 tlie demand during a state of "glut" 

 is to take your public into your con- 

 fidence and clearly explain to them 

 the condition of the market. Otherwise 

 an advertised sale of flowers is liable 

 to convey the impression of a cheapei 

 quality being sold. I do not believe iu 

 selling flowers at out-prices or bargain 

 sales all the time, but there are sea- 

 sons in the year when market prices 

 are so low that the retailer can sell 

 his stock cheaply and still make a fair 

 profit. Every person who is induced 

 to buy flowers for the first time be- 

 cause of the low prices will some day 

 be a complete convert to their use. 

 So the streetboy who sells violets at 

 25c. a bunch and roses at 2c. each is 

 really a factor in the floral education 

 of the public. 



NEW FLOWER STORES. 



OIneyville, R. 1. — Geo. Frazer. Pike's 



block. 



Salem, O. — V. V. Meyerhofer, McKin- 

 Icy avenue. 



Chicago, III.— A. F. Kavina, 2205 So. 

 .Tfjth avenue. 



Cicero, III.— Kawina Bros., 2203 S. 

 Oeth avenue. 



Marlboro, Mass. — Roy G. Carter, 27 

 .Mechanic street. 



Eldorado, Kan.— C. M. Salisbury, 126 

 W. t'entral avenue. 



Des Moines, la. — U. L. Crawford, 8th 

 and Wiilnul streets. 



Beaver Falls, Pa. — J. S. Hennon & 

 Son, 920 7th avenue. 



New? York, N. Y. — Richard Scomma- 



dau. 48,5 Eighth avenue. 



Memphis, Tenn. — Nell's Flow-er 

 shop, 1127 James street. 



Milwaukee, Wis. — Arthur A. Schu- 

 mann, Third and Wright streets. 



Philadelphia, Pa.— Charles I. Kent, 

 Till Marlyn, 40th and Walnut streets. 



St. Louis, Mo. — Dominic Bova, Lo- 

 cu.'^t street, opposite Railway Exchange 

 Building. 



I like HORTICULTURE so well that 

 I send check for two years this time, 

 $2.00. 



R. I. F. C. G. 



JOHN BREITMEYER'S 

 — =SONS— 



Cor. Broadway and Gratiot Avea. 

 DETROIT, MICH. 



Artistic Designs . , . 

 High Grade Gut Blooms 



Wr (o\rr ull MhlilKun polntx iiixl koixI 



■ntlunn of Ohio, Intllnnu rikI < iinmla. 



MemberH I-lorlntii* TrlrK^rsph Drllirry 



Aiifio4'lnt Ion. 



THE ROSERY 



23 STEUBEN ST. 



Ai_B^Ki>jY, rg. v. 



FIX>WER OEUVERIES FOR ALBANY 

 AND VICINITY 



.Mcmberi KloritU' lelecraph I>elivery 



Albany, N. Y. 



Not How Ch*ap 

 But How Good. 



Capital of the Empire State 

 Member F. T. D. A. 



i/,^ WASHINGTON, 

 D. C. 



GUDE'S 



Member Floriata 

 Telcfiraph 

 DeJiverjr 



GVOB. BROS CO 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



I(«<nb«r of the FlorlaU' Teteirapb VtU-wwwf 



All Orders Given Prompt and Cvefil AtteitiN 



^"^ Park Floral Co. 



J. A. VALENTINE. Prw, 

 Member I lorlhtH' TeleKrapli l>pllvcry. 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



ilacfaetKr Phone 506. Long Disl. Bell Phone »l« 



Member* Floruu Telegraph Delivery 



"THE HOME OF FLOWERS'' 



The lurReHl «-iiI ll<nv;»r ntore In Aiijerlctl 

 OrdcTH for the TWIN CITIKK uptl for all 

 Northv^-estern points fflven prooipt a^ 

 Mention. 



HOLM & OLSON, Incorpot»t«t 

 «T. PAUL. MINN. 



RANDALL'S FLOWER SHOP 



■ABST I. RAKDAIXs Pro»r««*OT. 



Ph«ae: Pirk M 



I PtXASANT ST.. WORCESTER. MAS. 



Mrik^tr mrutt TiUtratl^ Dtlnrrj Ataci^im 



