564 



II () i: T I (' ULTUBE 



AprU 24, 1916 



horticulture: 



VOL XXI APRIL 24. 1915 NO. 15 



I'l IU.Ir<IIKI> WKKKI.Y IIY 



HOR.TICULTURE PUBLISHING CO. 

 147 Suminer Street, Boston, Mass. 



Trlrphanr, Uxford itt. 

 WM. J. STEWART, Kdltor and M*a*c«*^ 



Katvr. ■ ■ 'iHa matter December 8, 1901, at tbe Post Olllce 



■I i uder tbe Act of Congreu of Marcb 3, 1879. 



CONTENTS Page 



COVKK ILLlSTH.VTUi.N Mav FUiweriiiK TullpB 

 NOTKS ON CLLTIKK OF KLOKISTS' STOCK— Cat- 

 tleyas— Cibotium Scliledel — Uloxinius — Propagating 

 Crotons — Plants for Vases, Etc. — Shading— >/ohn J. 



il. Farrcll 563 



A HOCK GARDKX I\ SPRING- Illustrated 555 



AN KNCOIK.VGING RECOGNITION 555 



CLUUS AND SOCIKTIKS— Gardeners' and Florists' 

 Club of Boston — Nassau County Horticultural Society 

 — S. A. F. Convention Garden— Pa.i fie Coast Horti- 

 cultural Society — National Flower Show — Florists' 



Club of Washington— Gladiolus Show at Atlantic City 556 



Coming Events 557 



DCRING RECESS- Camping on Bustin Island, Me., 



Illustrated — Lancaster County Florist Club 557 



T.AXING SALESMt:N, AGENTS, ETC. — B/<on J. 



BuLklcu 558 



ADORNING OLD NEW YORK 560 



BRITISH HORTICULTURE— IV. H. Adsett 560 



OBITUARY— William Fulton Gale 576 



SEED TRADE — Business Booming — Obnoxious Legis- 

 lation — Notes 562 



OF INTEREST TO RETAIL FLORISTS: 



Mothers' Day — Hrnri/ Pcnn 564 



Flowers by Telegraph 565 



New Flower Stores 567 



NEWS ITEMS FROM E\^ERYWHERE: 



Boston, New Orleans, San Francisco, Chicago 566 



Pittsburgh, Washington, Notes 567 



FLOWER MARKET REPORTS: 



Boston. Buffalo. Chicago, Cincinnati, New York . . . 569 

 Philadelphia, San Francisco, St. Louis, Washington 571 



MISCELLANEOUS:— Personal 557 



May Flowering Tulips — Business Troubles 560 



Wlien Trees and Shrubs Bloom 561 



New Corporations 561 



Catalogues Received— Publications Received 562 



The Flower Show at Lowell 571 



Visitors' Register 571 



The Tent Caterpillar 576 



English Walnuts in Pennsylvania 576 



University of Illinois 577 



Unlimited Opportunities 578 



Greenhouses Building or Contemplated 578 



Patents Crantcd 578 



The condition of vegetation generally 

 A very around Boston appears to be about nor- 

 considerate ma] thus far. Unless some severe freeze 

 winter should yet interfere there will be a fair 



showing of wisterias. These climbers are 

 still showing the effects of the two disastrous previous 

 seasons in quantities of dead twigs and more or less 

 irregularity in the presence of flower buds. Prunus 

 pendula is just bursting into bloom and will make up 

 for last spring's poor sho\ring with the most bountiful 

 display of flowers seen in many years. Rhododendron 

 Dahuricum, after several seasons of scanty l)looming, is 

 a perfect cloud of lovely pink since April 15th. Even 

 with its uncertainity this is one of the most desirable 

 gems of early spring. Forsythias have never been better 

 than at present and the suburbs are all aglow with the 

 masses of golden bloom. Rhododendrons have come 

 through the winter in first class condition — flower buds 

 are unscathed and a glorious display of flowers is as- 

 sured for early Jtine. Berberis aquifolium, which suffers 

 more or less injury to its foliage every year is unusually 



I lee thif. year and will also blossom very heavily. H. T. 

 TKBoh iiiive plenty of nice live wood luid other tilings 

 thill always gel killed back more or less are above the 

 average almost invariably. Altogether, notwitiiKtunding 

 the light snowfall the winter has been unusually kind 

 lo the spring flowering shrubbery. 



That a large projwrtion of the florist 

 Time and nursery finns growing material to 



to advertise sell lo the trade are still weak and back- 

 ward on the subject of advi-rtising is a 

 fact which is constantly brought home to any one having 

 to do with the trade pajx-r advertising business. Of all 

 the many stereoptyped expliuiations for unwillingness to 

 advertise that wliich has the least to justify or commend 

 it is the excuse that "business is so ba<l that I can't 

 afford to advertise. When things are better you'll hear 

 from me." It seems to us that the best time to adver- 

 tise is when more business is needed and not necessarily 

 when things are booming, but the logic of this proposi- 

 tion falls on deaf cars when tried on some. Persistency 

 is one of the cardinal points that go to make up good 

 advertising and good advertising always pays for itself. 

 He who retrenches when trade is quiet on seasonable 

 stock will surely have the unwelcome fart forced upon 

 him that liis more courageous and gamcy competitor is 

 forging ahead and making friends and customers whilst 

 he has been standing idle and business once lost to an 

 equally reliable comi)etitor will not be easily regained. 

 Advertising, co-operative or individual, can be made a 

 strong factor in developing business for any occasion 

 or special day but we would lespectfully submit that the 

 time of all times in wiiich to invest' in newspaper or 

 trade journal publicity is when demand is low and busi- 

 ness drags. 



All well wishers of the horticultural in- 

 Activlty (lustries must feel pleased and encour- 



on right lines aged over the tone and sentiment 

 wliich now begins to mark tlie plan- 

 ning for so many of the floral exhibitions. In the city 

 of Lowell. Mass., for instance, they are just after pull- 

 ing off a splendid exhibition into which the local florists 

 and gardeners entered enthusiastically almost to a man 

 simply on the initiative to advance the standard of their 

 community in the matter of the embellishment of their 

 homes and public grounds and to set before the general 

 public an object lesson as to how their city may be made 

 more beautiful and more desirable as an abiding place. 

 Read the prospectus of the proposed Xew Orleans ex- 

 hibition in this paper and note how the same spirit 

 pervades it. There are others and there will be still 

 more of them. The seed that has been sown and sown 

 over and over again has begun to grow and at last the 

 horticultural fraternity begins to see other and better 

 uses for flower shows than simply to display superior 

 cultural skill and win prizes. Experience, so far as it 

 has gone, has also shown that the public are ready to 

 join forces whenever and wherever they discern this new 

 light. Beauty spots, which delight the eye and awaken 

 esthetic taste, lawns and gardens, shrubbery and parks, 

 and playgrounds are all born of the universal sentiment 

 which, when once stirred into activity, is the foundation 

 and mainstay of the great work in which florists, nur- 

 serymen and seedsmen and other more or less dependent 

 allied industries are engaged. Every florist, who by 

 force of example on his own property or in the exhibi- 

 tion hall, has helped to arouse public appreciation of 

 these great gifts of nature and kindle a desire to possess 

 them has not only been a party in a great philanthropy 

 btit has done material service for the prosperity of the 

 business which yields him a livelihood. 



