564 



11 OKTICULTUBE 



April 24. 1915 



ALEX. McGONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



T,-;. rtliTrt forwnrded to any 



purl !U'<I Stiiti'.t, rauiulu, fiud 



nil I iili's of Kiirnpi-. OriliTii 



lrnii>(. rriU ur ImriiMli-d by tlio Irado to 



oiir HcliNilou for cU-Uvcry on Btoiiiimlilps 



or i-lBowliiTo rpi'i'lve spiHlnl ntlfiitlon. 



C«< tf Cttltme Ftritfn Vrlivmrt 



Must fif frffaid 



It4*rrrrnt-r or rtinli niunt iicconipnny iill 



ordrrt* from unknown corrfviHindrnts. 



I ..111, A.Mrr.,, .M.KX( (INNKI.I-. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Asso. 

 DAVID CLARKE'S SONS 



Hcliver or.lcTs tr.Mn .iny p.irt ol [he conotry lo 



New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 



2139-2141 Broadway, New York 



Teleptaooe 1B6X-1B68 Colmmbaa 



KxtahlMliol 1874 



D iV I« D S 



I LORIST 

 N. E. Cor. 44 St. & Madisoo Avenae, N. Y. City 



{ Member Florists' Tclejriph Delivery Asso ) 

 Rowen shipped on &1I Sie*mcrs. Special Correspond 

 cncc in all the large cities of Europe and ihe Bniish 

 Colonies. Tctcsraph and Cable 



Addr< 



Dardsflor. 



A. T. BUNYARD 



NEW YORK 



413 Madison Avenue at 48th Street. 



Also Newport, R. I. 



We Gnarante« 8atUfactloD 



NEW YORK 



609-611 Madison Ave. 



Cbolccst cut flowers and 

 desii^s for all oi-oa- 

 alons. Steamer and the- 

 atre flowers a spedalty. 



Milter FlorisU Til. Delifeir. Wire Me Tour Orders 



YOUNG & NUGBNT 



42 West 28 St, NEW YORK 



"FLOWERS BY TELEGRAPH" 



IWJ.PALMER 

 SON 



S.A.ANDERSON 



440 Main St., Buffalo. N. Y. 



ANMERSON Benrlce meang fresh, sturdy 

 stock, and prompt deliveries in BVFFALO, 

 I,OCKPOKT. NIAGARA FAI.I.S and 

 WESTERN NEW TORK. 

 Memliers of Florists' Teleeraph nellvery. 



Of Interest to Retail 

 Florists 



MOTHERS DAY. 



Till' llurJHt pluy.s an uKret'iible uiul 

 iinpurtuiil purl In fuHtorliiR tlic tin" 

 sciitiiiK-iit of .Motlicr'H Day. Within 

 the lust few years Ihe Idt-a lia.s .spread 

 rapidly, isiipported by fliiirc-lies. 

 .schools, the press and the piibll<'. 



.Aside from the econoiiiic beiiellts 

 .secured, which cannot be iRiiored, the 

 llorist trade has been u most potent 

 lactor in support of this movemeni. 

 The trade has been accused of a cross 

 commercialism behind Its support of 

 .Mother's Day. This Is unfortunately 

 true in some cases. But it is safe to 

 say that the number of ethical persons 

 in our trade average fully as much as 

 in any other class of business or soci- 

 ety. U has been the Kood fortune of 

 the florist to be in a position where ho 

 could most advanlaReously aid tliis 

 institution. Its |)leaslnK sentiment ap- 

 peals just as strongly to the right- 

 thinking florist as it does to the gen- 

 eral public who buy his flowers. By 

 giving much publicity to Motlier's Day 

 propaganda, in connection with his 

 business, the florist has aided materi- 

 ally in its success. No manufactured 

 article or other emblem could as ef- 

 fectively symbolize Mother's Day as 

 flowers, despite the protests of the 

 .Mother's Day Int. Ass'n. who claim 

 that the florists of the country have 

 diverted the purpose of the movement 

 irnm its original channels. 



i:xperience has taught mo that to 

 idiifine all efforts to white carnations 

 only on Mothers' Day will eventually 

 breed infinite trouble and may so re 

 ,nrt as to defeat the oricinal purpose. 

 There is not enough special signif- 

 icance about the white carnation that 

 would warrant the exclusion of all 

 other white and colored flowers. If 

 we were to push the white carnation 

 exclusively, the Increased demand 

 would necessarily result in increased, 

 perhaps prohibitive prices, and thus 

 defeat our aims and those of the 

 Mothers' Day Association. By widen- 

 ini; the field to all flowers and all 

 colors, they may be secured cheaply 

 ;muI at the same time create a fair 

 distribution of the day's business 

 ;imong all classes of growers. 



The churches and schools can do the 

 most effective work in popularizing 

 the -Mothers' Day movement. Let 

 every florist co-operate with the church 

 and schools, and circulate the idea 

 :iniong the different societies in town. 



It is hardly necessary to speak at 

 any length of newspaper publicity or 

 of co-operative advertising by the flor- 

 ists. Call ui) the best newspaper in 

 town and get the editor and advertis- 

 ing manager started. If you can get 

 the mayor to issue an official pro- 

 lamation. so much the better. A good 

 idea for this and similar occasions is 

 to prepare a rubber stamp announcing 

 the Day. to be used on all statements, 

 letters, etc., sent out several days be 

 forehand. Some florists make a prac- 

 tice of advertising in the newspapers 

 two or three days ahead, as a re- 

 minder besides the regular advertise- 

 ment the day before. 



The Telegraph Delivery systc'ii is 

 a feature that works particularly well 

 on these occasions. An appropriate 

 window display at such times will ex- 

 plain this method of reaching the 



JOHN BREITMEYER'S 

 =-SONS— 



Cor. Broadway and Gratiot Aves. 

 DETROIT, MICH. 



Artistic Designs . . . 

 High Grade Cut Blooms 



^Vf <'n\rr III! MIt-litKHii (ioIiiIn iiihI kodiI 



iic<-|liiiin nf Ohio, Indliinii itntl ( iinmla. 



-M cn» l»rrt« IlorUtw' Tririf rHpli l>rU\rr>- 



Aht«o«'lilt Ion. 



THE ROSERY 



23 STEUBEN ST. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Florisls' Tclctzraph Delivery 



Albany, N. Y. 



Not How Cheap 

 But How Good. 



Capital of the Empire State 

 Member F. T. D. A. 



.% WASHINGTON, 

 D. C. 



GUDE'S 



Member Floristft 

 GUD£ BROS CO Teleuraph 



WAimKCTOfcDe Delivery 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



Member of the Florlnti* Telegraph Delivery 



All Orders Given Prompt and Careful Attentien 



^' Parl( Floral Co. 



J. A. VALENTINE, Pre«. 

 Member Florists' Telegraph Delivery. 



DENVER, 



COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue. N. 



Rocbesier Phone 506. I^ong Dist. Bell Phone ai8o 



Members Florists Telceraph Dcliverr 



'*TKE HOME OF FLOWERS'' 



Thf liirK»"*l <""' tloucr st»>r*' in .\iiierlfM 

 Orders for the TWIN CITIKS anti for all 

 N'orthwetttern points eUen proaipt at- 

 '.ention. 



HOLM & OLSON, Incorpof.Ud 

 «T. PAUL. MINN. 



RANDALL'S FLOWER SHOP 



■ABBT I. RANDALL. Pro»rt«*M. 



Phone: Park 04 



3 PLEASANT ST.. WORCESTER. MASS. 



Mfnther Florists Telegraph Deliverit AttociaUon 



