656 



IIORTICULTUKE 



May 15, 1915 



THE GOLDEN RULE AS A PRACTI 



CAL BUS(NESS PROPOSITION. 



A Pnprr lijf W. 11 \Vj man, ri-ml brfon 



Tlir UriiNUiriiCiil (ironirs' AanorlaitoD 



of Anirrlcn. 



No niait lives unto bimseir. We ari' 

 all (Icix'ndont nnd ninny times Inler- 

 cjfln'ndfiit- No one of u» could siib- 

 sifit '• !■ riiM<> tluR' on the 



prod . I iiidlvidiiitl IndiiK- 



try. i;ii-- 1..I11K >... our very existence 

 Is dependent upon our iibillty to ex- 

 ell iiw.. ...line of those commodities 

 produce for those produced 

 1 : Hence the necessity of 



trade. We Ml'ST trade; our comfort 

 and wellbeluK and our very existence 

 are dependent upon it. Every worthy 

 citizen produces something in excess 

 of his own requirements, with which 

 lie seeks to procure tliose other neces- 

 sllies which he and his family need; 

 but whicli he does not and cannot pro- 

 duce himself. 



To adjust this exchange Justly is the 

 ethical question. In all the rumifica- 

 tlons of this interchange of products 

 which we call Trade, the great prob- 

 lem is to adjust the machinery so that 

 every man will get the value for the 

 products he desires to dispose of, and 

 be given in return, a Just equivalent. 

 In every Just exchange both parties 

 are benefited. 



Many factors enter into this great 

 jinihlem. The law of supply and de- 

 uiaiid is one of them, tliat cannot be 

 ignored. The same commodity at one 

 time will yield much more of a given 

 product than at another time; values 

 fluctuate from day to day. Wheat is 

 Just as nutritious when abundant as 

 when scarce, and vice versa. When 

 the catch of fish is large, the value of 

 a single pound as an article of food is 

 as great as when the catch is small. 

 But in the event of restricted produc- 

 tion it will require a less number of 

 pounds of fish to procure a given num- 

 ber of pounds of wheat, than when the 

 yield is large. This law is universal 

 In its application with respect to any 

 and every product of the brawn and 

 the brain of man. 



To find the right law for the adjust- 

 ment of these various values, is the 

 problem. With this subject men have 

 been struggling more or less blindly 

 ever since they determined no longer 

 to follow the law of the Jungle. The 

 law of the barbarian is to take what- 

 ever Force can appropriate to itself, 

 regardless of right. In the minds of 

 the best of men there always has been 

 a repulsion to the law of the Jungle; 

 but a concise statement of that better 

 desire on the part of men did not find 

 adequate expression until some 2000 

 years ago. when there appeared among 

 the common people of judea a man. 

 who crystallized that innate longing 

 of the best men of the ages, when he 

 said these words, so sweet and simply, 

 which if followed, would settle most of 

 the social problems and bring peace 

 and happiness to men. That saying of 

 Jesus of Nazareth has been styled: 

 •THE GOLDEN RULE." "As ye would 

 that men should do unto you, do even 

 so unto them." And we are asked: 

 •IS THE GOLDEN RULE A PRACTI- 

 CAL BUSINESS PROPOSITION?" We 

 shall answer the question by asking: 

 What is there impractical about it? 

 In so far as men find themselves re- 

 moved from the law of the jungle, they 

 seek to measure their transactions by 



BUDDLEIA VARIABILIS 



iBUTTERFLY BUSK HARDY 



Strung plantb Imui ;<'iii. |miIo I'i.mti it iius^ uulduurH will bluum from July 

 15 until hard frost. Worthy of a prominent place In every good garden. 



$2.50 per doz.; $15.00 per 100 



W. R. NICHOLSON, - Framingham, Mass. 



that standard. When that law i 

 adopted in the transactions between 

 man and man. both parties are the 

 gainers thereby. When it is ignored, 

 both are ultimately the losers, for no 

 man can long succeed when the other 

 man with whom lie deals does not. 

 When one suiters, all the members of 

 a community suffer with him. We like 

 to do business with that man or set of 

 men who sell fairly and pay promptly. 

 No one objects to this hypothesis when 

 worked by the other fellow. It may 

 be said that this is idealism, and some 

 may afilrm. as we are aware that some 

 do, that this law will never bear up 

 in the mad scramble for existence. 

 With a few working at it and many 

 disregarding it. it would seem quite 

 difficult of expression. But suppose 

 everyone were working by that princi- 

 ple, what a delight it would be to do 

 business. If all men dealt by us as 

 do some; if all men paid their bills 

 promptly, as do many, what a delight 

 business life would be. Then would 

 come to pass again the experience of 

 the children of Israel, when it was 

 said: •'He that gathered much had 

 none over, and he that gathered little 

 had no lack. They gathered every 

 man according to his eating." — that is. 

 according to his needs. 



So much for the theory. But when- 

 ever that principle has been put into 

 active operation what has been the 

 result? Those men who aim to square 

 their transactions by this rule may not 

 get rich quick, and quickly-gotten 

 riches is more often a curse than other- 

 wise. But the adherent to The Golden 

 Rule is found generally doing business 

 long after the man who ignores it has 

 gone out of business. 



In every city there are firms whose 

 trade-mark is all the guaranty the pub- 

 lic requires. Their names stand for 

 something of worth. However high 

 our ideals, our performances will nec- 

 essarily fall below those ideals; but 

 those who ''aim at the moon will shoot 

 higher than those who only aim at 

 the bush." It is our conviction that 

 those who adhere to the principles of 

 THE GOLDEN RULE succeed best in 

 the long run, and therefore, that rule 

 must be a practical business proposi- 

 tion. 



Pillsbury's patented carnation 

 staples for mending bursted blooms, 

 made by I. L. Pillsbury of Galesburg. 

 111., have evidently proved their indis- 

 pensability to the florist for they are 

 now used in enormous quantities in 

 every part of the country. The price 

 has been reduced to 35 cents per 1000 

 and everybody is buying them, not by 

 thousands but by ten thousands. 



VIBURNUM CARLESII. 



The Korean Viburnum Carlesll Is 

 rightly considered one of the hand- 

 somest plants recently introduced into 

 American gardens. Its value is in the 

 white, extremely fragrant flowers 

 which are produced in rather small 

 compact clusters and open from bright 

 pink buds. As the flowers in a cluster 

 do not all open at the same time the 

 mixture of wliite flowers and pink buds 

 adds greatly to the attractiveness of 

 the inflorescence. It is a rather dwarf 

 shrub of compact habit with pale green 

 leaves and has not yet produced fruit 

 in the Arboretum. There is a Jap- 

 anese species, V. bitchuense, which 

 somewhat resembles V. Carlesil, but 

 the flowers are smaller and the habit 

 of the plant is not so good. Mistaken 

 by Japanese botanists for V. Carlesil, 

 this plant has been propagated in Jap- 

 anese nurseries and sent to the United 

 States and Europe as V. Carlesil. In 

 buying that plant care should be taken 

 to secure the right species. — Arnold 

 Arboretum Bulletin. 



CATALOGUE RECEIVED. 



W. D. Hathaway. New Bedford, 

 Mass. — 1915 Catalogue of '•Hathaway's 

 Dahlias." A choice selected list, well 

 illustrated. 



Springfield, Mass. — Proceedings in 

 equity were started in Superior Court 

 on May 8, by A. N. Pierson, Inc., of 

 Cromwell, Conn., to collect a debt of 

 $517.28 from Nelson F. Higgins. a flor- 

 ist and a temporary restraining order 

 was issued by Judge William Hamil- 

 ton preventing Mr. Higgins from col- 

 lecting on a certain note, and Sidney 

 A. Saunders from making any pay- 

 ment on it, until further order of the 

 court. The plaintilT seeks to have his 

 claim against .Mr. Higgins satisfied out 

 of the proceeds of the note. 



Little Ads Bring Big Returns 



Little ads. Iq oar Classlfled Colamiu brtnf 

 big retomi to both advertiser and pur- 

 chaser. 



Anything that can be sold to florist*, gar- 

 deners, park and cemetery superlntendentfl, 

 etc.. can be sold tbrouKb this medlnm In 

 this department, and at very small cost 

 Don't fall to read them each Issue, (or jom 

 will And one or more that wUl prove proSt- 

 «ble to yon. 



They Cost Only One Cent 

 A Word Undisplayed 



