692 



11 Uirn CULTURE 



May 22, 191 r> 



ALEX. McGONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Tplrsr*pl>lc ordrri forwarded to any 



p.irt f tfir rnltril StnlM, I'nnnda, and 



f Kiirupo. (iriliTi 



• ■d bjr till- IriiiU- to 



^iTjr on ntcariiHlilpa 



or I'lMMLi-rc rcLclM: apivlol altrutloD. 



C#*r */ C*^ilm£ Fcrttxn Ptaftritt 



M<.lt ^/ fr,t.,i.l 



K«-frrrfir4< or raali niUKi at-roiitpaax all 



urdrr* frotii unknu»n rurrrMjiontlrDta. 



I >l>lr X.l.lrr... Al K\( (INN KI.L. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivenf Asso. 

 DAVIU CLARKE'S SONS 



DcliTcr orders ln.<tii ;iny I'xn ol the country to 

 New York City 



Or OUT-GOING STEAMERS 



Write or Tel»(crapb 



2139-2141 Broadway, New York 



Telephone 1U2-1US Colambai 



Ectabllabed 1814 



r> A i« D s 



1 I.OKI8T 



N. E. Cor. 44 St. & Maditoo ATenae, N. Y. City 



( Mcmbcf Fioriiti Telegraph Delivery Asso, ) 

 Flowcn shipped on all StCAmcn. Special Corresporvd' 

 «no> m all ihc lant« citm of Europe and the Bntish 

 Colonici TcVirv^ &rid Cib'c .iddrc'?^ Dirdsflor. 



NEW YORK 



609-611 Madison Ave. 



C'bolceat cut floweri and 

 dealKDS for all occa- 

 nIods. Steamer and Ui»- 

 ulre flowera a apedaltr. 



iiakir Flirists Til. Difiiii}. Win Mi Tour Onlen 



YOUNG & NUGENT 



42 West 28 St. NEW YORK 



"FLOWERS BY TELEGRAPH" 



S.A.ANDERSON 



440 Main St., Buffalo. N. Y. 



ANI>KRSON Mervice meani* fre«h, Btnrdy 

 Ktoek. and prompt ilellverles In Bl'FFAI/O, 

 LOCKHORT. NIAGARA FALLS ud 

 WESTERN NEW YORK. 

 Memliers of FlorUto' Telegrapli DellTery, 



ROBERT J. DYSART 



Pini.K \(COrNTANT AND .VIDITOB 

 Simiile metlioils of correct accoaatlnr; 

 especially ailapted for florist§' use. 



BOOKS UAL.VNCED AND ADJISTED 

 M..... l...ntn Bank Buildlnir 



40 STATE ST. - - - - BOSTON 

 Telephona Mala U 



Of Interest to Retail 

 Florists 



WHAT FLORISTS CAN DO FOR 

 MEMORIAL DAY. 



.Mi'iiiorlnl Dity Ih tliir next big buni- 

 iioKH opportunity for tin- floHxt. and 

 iinU'Ks lie III- n "bin k iiuiiibiT." lie will 

 liy IIiIh time be Ki-ttlUK IiIb pliuiK for 

 tilt- liulidiiy riiNli well foniiiilutcd. 

 Sdiiii- iniTcuHed biiHlncHK is bound to 

 loine to even the most unpronre.ssivi' 

 of reliill florlHts. but to prepure before- 

 band for the day and plan an udvertis- 

 liiK canipaiKii Is Kood sense. 



Memorial Day this year ouKht to be 

 a record breaker. It Is preceded by 

 Siimlay. iliiis prt)vidlnK two \Au. 

 days for (lowers, Kxperience has 

 sliown that when .May ;U comes imme- 

 diately before or after Sunday busi- 

 ness on that day ln< reases wonder- 

 fully. We can make it a real Flower 

 Pay, a day of national floral tribute 

 to our belovi j dead. "IJecoration 

 Day" has developed into a day of uni- 

 versal homage not alone to Civil war 

 heroes but to the departed of all our 

 l>eo|)le. of all classes, races and creeds. 

 In many respects it is the greatest 

 flower day of the year. 



The great growth of business in 

 arlilicial flowers has undoubtedly hurt 

 the trade in natural stock, but it has 

 become a necessary evil — one in fact, 

 that is very popular. Retailers all 

 over the country have been making 

 up preserved and artificial wreaths for 

 several weeks past, in anticipation of 

 a big day's business. The poinilar de- 

 mand for this material rather than for 

 fresh natural flowers makes its use 

 obligatory as successful business 

 means giving the buying public what 

 they want. There will also be a big 

 demand for flat bunches of fresh flow- 

 ers, and the growers are dependin., 

 much on this feature of the biisines: 



So much has been said about the 

 place of advertising in the florist trade 

 that it hardly seems necessary to 

 dwell upon it at any length. It is only 

 sufficient to say that the good and judi- 

 cious advertiser will reap the full ben- 

 efit of his publicity at this season, 

 especially in mail orders for wreaths, 

 etc. Active retail florists are now- 

 sending out letters to all former mail 

 order customers and count this part of 

 their business as highly profitable. 



Symbolic window effects will do 

 much to attract attention to your store. 

 Wax models are being much used in 

 florist windows to carry out ideas. A 

 military window will go well this sea- 

 son. We once noted an especially ef- 

 fective display tliat we shall always 

 remember. It represented an old Civil 

 War veteran placing a spray on the 

 grave of a comrade, who had died in 

 the attempt to save him from the at- 

 tack of an enemy. The story was told 

 in a fine painting of a conflict, which 

 was at one side of the kneeling figure. 



If you are going to brighten up your 

 window- at all, make the display of 

 some special significance. Memorial 

 Day ideas are plentiful, and to embody 

 a good one in window advertising will 

 attract the attention of all passersby. 

 This short note is but a reminder; but 

 a reminder is all that is necessary for 

 the wide-awake, ready-to-do-business 

 florist. 



JOHN BREITMEYER'S 

 ^— SONS=^ 



Cor. Broadway and Gratiot Avea. 

 DETROIT. MICH. 



Artistic Designs . , . 

 High Grade Gut Blooms 



\\ r <o\«>r 111! Mlihlicun [Hilntn iin<l kimkI 



■rt'llont* of Ohio. Inilliinu rikI < unuil*. 



.MriiibrrH I lorlniH' Tflrjcrapti ltr\i\rry 



.\M»>f»rltt|lon. 



THE ROSERY 



23 STEUBEN ST. 



AUBAIMY, IM. Y. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINFTY 



Memljcr* KlcrKt*- Tclcjiraph Delivery 



Albany, N. Y. 



Not How Cheap 

 But How Good. 



Capital of the Empire State 

 Member F. T. D. A. 



WASHINGTON, 

 D. C. 



^OT^ GUDE^S 



^— "'.^_ -li-^ Member Floriata 



GUt>i; linos CO 



lata 

 TeleRraph 

 Delivery 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



A!«niber of Ihn Florlstn* T<'lcjrrftpti DelUery 



All Orders Given Prompt and Careful Attention 



^"^ Park Floral Co. 



J. A. VALENTINE, Pre*. 

 .Member Floriata' Telegraph DellTery, 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



Rochester Phone 306. Long Dist. Bell Phone 3i8q 



Members Florists Telegraph Delivery 



"THE HOME OF FLOWERS'' 



The lurK«"-t <ut llou t-r -torf in America 

 OnlerH for llie TWIN ( ITIKS iinil for all 

 North western point- tci\ i*n pro.npt at- 

 tention. 



HOLM & OLSON, Incorpotml^l 

 «T. PAUL, MINN. 



RANDALL'S FLOWER SHOP 



■ABBT I. BANDALL. Pro»rle**r. 



Phone: Park M 



3 PLEASANT ST.. WORCESTER. MASS. 



Membfr Floruts Tele^apk Deltverv AtsociaUfln 



