724 



H O 1{ T 1 C U 1. T U H K 



May 29, 1915 



ALEX. McDonnell 



611 FIFTH AVENUE 

 NE«V YORK CITY 



1. 



P»f 

 til 

 trai 

 oar 

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^ f.irwinlrd lo aoy 



>tntrfl, i'nnnda, sod 



f Kuropp Orden 



• :€mJ by tin- trade to 



f IviTjr on Blraiiiablpi 



. '- tprolil •ItcutluD. 



i.>ir «/ t •^.iwf />r/l/w Vliir-tritt 

 Matt Si t^rfitU 



CT«r4> »r r««li niUBt »«-conu>»n7 *ll 

 ra from onknoMn rorrfwpundrnla. 

 ahlf Ad.lr»... AI.E\< OVNKI.I- 



Of Interest to Retail 

 Florists 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Minber Florists' Telegraph Delivery Asso. 

 DAVID CLARKE'S SONS 



DellTcr order* trom any ;'an i>l the c: ,nlry lo 



New York City 



Or OUT-GOING STEAMERS 



Writr or Trlegrtpk 

 2139-2141 Broadway, New York 

 Tal**boar IMt -liH ColmDib»i 



~ rjitabllabrd I«:4 



13 A. 1^ 13 S 



FLOBIST 

 N. C C«r. 44]St. & MacLmd Aveaue, N. Y. CiCy 



( Me»»Scr F.ofija' Tclegr»ph Delivery AtwJ. ) 

 f^wv«n\Kipc>«d en Vll StcAmen Spccikl Corrcipond- 

 CU* n *aJ) chc Urge cities of Europe and the British 

 ColantM. Td«v*ph and Cftble addreis Du-dtHor. 



NEW YORK 



609-6irj,Madison Ave. 



Ctiulcest cat floweri and 

 dealKDi for all 

 slons. SteamaraBi 

 aire flower* a a| 



■iittr F>wW] Til. Iihirr. rin Ml THr M\n 



YOUNG ft NUGBNT 



42 West 2B St. NEW YORK 



"FLOWERS BY TELEGRAPH" 



S J. PALMER, 





S.A.ANDERSON 



440 Main St., Buffalo, N. Y. 



ANDBRSOX aervlc* mrmna frrah, atardr 

 atork, and prompt dHlTerlea In BCFFAX^, 

 LOCKrORT, NIAGARA FAI.1.8 and 

 WESTERN NEW YORK. 

 aieinl>«<ra of Florlstf" Teleirraph DellTery. 



ROBERT J. DYSART 



PtTBLIC ACCOUNTANT S:ST> AUDITOR 



Nimplr methods of correct accoantlnir 



especially adapted for florlhts* use. 



SOOKS BALANCED AND ADJUSTED 



MprrhnntK Bank BulldlnE 



40 STATE 8T. - - • - BOSTON 

 Tclapbaaa Mala H 



PRICE CUTTING. 

 A Southern View. 



We roKfi't viT.v iiiucli to It'iirn thiit a 

 few of our norlstH have suon tit lo 

 cnnuKi- In till' price cuttitiK of cerliilii 

 liluntH iiiul llowerH JiiKt ul the very 

 iiiotiK'iit wlieii ull Hlioiild rt'iiiain firm 

 and hold out for fair prices. We uii- 

 di'rstand that in some sections the 

 price of Kaster lilies was cut and re- 

 ciit till there was scarcely enough re- 

 alized to pay expenses in connection 

 with the handling of them to say noth- 

 liiK of prollts. This should not be so. 

 There are several things to be consid- 

 ered when the question of price reduc- 

 tion presents itself. Does it pay to 

 sell stock so cheap? Will your trade 

 appreciate the lower price enough to 

 buy the plants or flowers more freely? 

 will yo\i not be expected to make tiie 

 same price in the future? We doubt 

 If there are but few florists who will 

 answer these questions in the nega- 

 tive. We believe the future effect of 

 price cutting will result badly, for the 

 people each year, when the time comes 

 for certain flowers to be in demand, 

 will expect to buy them as cheaply as 

 the year before or nearly so. \Ve un- 

 derstand that in some places this sea- 

 son Piaster lilies were sold as low as 

 ten cents to the retail trade. Will not 

 your trade expect to buy Easter lilie.s 

 next year at about the same price? 



It is far better to sell a few articles 

 and receive a fair profit than to sell a 

 great quantity at a loss. It is reasoned 

 by some that if lilies are sold cheap 

 you will get the trade to your store 

 and you will be able to sell other stock 

 also at good prices. We have never 

 seen where this plan worked to any 

 advantage, for if you are selling the 

 flower that is in greatest demand at 

 very low figures your trade will ex- 

 pect you to sell them the other articles 

 equally as cheap. If you do not do so 

 they will either not buy or have some 

 apprehension that you are playing a 

 cunning trick upon them and therefore 

 will be doubtful of your appreciation 

 of their business. 



There is. however, one phase of the 

 question that must lie taken into con- 

 sideration. It has been the custom of 

 some of the large department stores 

 to stock up on seasonable flowers just 

 at the time the demand is greatest 

 and. of course, as they have nothing 

 invested in this line only just what 

 the few flowers they have in stock 

 cost them, they may be able to sell at 

 a slightly reduced price to what the 

 florist can afford to sell for. We have 

 always believed that there should be 

 some restrictions placed upon this "De- 

 partment Store" business, but we be- 

 lieve that it is bad policy for the flor- 

 ists to try to meet tliis competition by 

 cutting prices. If you cut your price 

 they can do likewise. If they lose on 

 the few plants they handle, it will do 

 them but little harm, but if you lose 

 on your entire business you have not 

 only injured your own business but 

 you have injured the business of your 

 fellow florists. At the very best the 

 department stores will get only a small 

 amount of the trade — (Southern Florist. 



lOHN BREITMEYER'S 

 —SONS— 



Cor. Broadway and Gratiot Ave*. 

 DETROIT, MICH. 



Artistic Designs . , . 

 High Grade Cut Blooms 



We cover all MlchlK*n polntii and (ood 



•«cUoDB of Ohio, In<llftnB »nd ( •a*da. 



Member* FlorlaU* Trlrgrftph Drllrrrj 



Asaoclallon. 



THE ROSERY 



23 STEUBEN ST. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Ftoritu' Telegraph Delivery 



CUD£ BKOS CO 



Albany, N. Y. 



Not How Cheap 

 But How Good. 



Capital of the Empire State 

 Member F. T. D. ▲. 



WASHINGTON, 

 D. C. 



GUDE'S 



Member Florieta 

 Telegraph 



WAsmycTOk t>c Lieuvery 



SAMUEL MURRAY 



Kansas City, Mo. 

 1017 Grand Ave. 



Member of the Florists' Telegraph Delivery 



^■" Park Floral Co. 



J. A. VALENTINE, Proa. 

 Member Floriata' Teleiraph DellTerr. 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 28 Clinton Avonuo^ N. 



Rochester Phone 306. Long Dist. Bell Pbooe a/ip 



Members FlorUu Telegraph Delivery 



''THE HOME OF FLOWERS" 



The larRpNt rul llower •.t<)r«* In Anierlra. 

 Orders for the TWIN t ITIKS hpU for all 

 NorthweBtern points Klven prouipt at- 

 'WntloD. 



HOLM & OLSON, IncorpoimUd 

 «T. PAUL. MINN. 



RANDALL'S FLOWER SHOP 



I. RAITDAIX. Pro»rte*«v. 



Pbone: Park M 

 3 PLEASANT ST., WORCESTER, MASS. 



Member Florists Tele^apk Delivery Associatien 



