756 



HORTICULTURE 



.liino fi. IHir. 



ALEX. McGONNELL 



611 FIFTH AVENUE 

 HE\M YORK CITY 



Tvlrcrapblr ordrr* forwirilnl i.. anj 

 part f ll.r Inlt.-tl Sliilr*. Oiindn. aod 

 • II of Kuropc. Drilrra 



tr» inlcd lijr the tr»ilr to 



our [ . . ' ;, Hrrrjr on •tramtblpt 

 or rUrwUrrv r«^-«lT» ■prt'lal attpotlon. 



Mwtl >/ frrfAtd 



ll«/M^mrf> vr r««li mast Arrompanj all 



*rdar« rr*m anknown r^rrrapondeals. 



I ablr Ail.lrrat. ALEXf'O' MEI.U 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Mimber Florists' Telegraph Delivery Asso. 

 DAVID CLARKE'S SONS 



Deliver ofdfr* from any pan o( the country to 



New York City 



Or OUT-GOING STEAMERS 



Wrlip or T<-I»iiriipfc 



2139-2141 Broidway, New York 



Trlrpboor lUI-lMI Colimbai 



BctmblUbed U7« ' 



D A. Pe 13 s 



FI.ORUT 

 N. E. Cor. 44,St. & Madiion ATcaoe. N. Y. CH7 



( Member FlofiMi TelegrAph Delivery Aiso. } 

 RavMnj'itvpcwd 00 4II Sleamen Specul Correspond- 

 wicm n ftll ihc Urge cities of Europe and the British 



Oo!:»-.-n Tr'mtch »r>d Ca ble adjre« Da/dsnor. 



NEW YORK 



609-611 .Madison Ave. 



Cbolcest cnt flowen and 

 dealing for all oc«a- 

 kIods. Steamer and th*- 

 Htre flowera a apadaUy. 



■lakir Hinsts Til. Dilninr. rin Hi Toor Or^in 



YOUNG & NUGENT 



42 West 28 St. NEW YORK 



"FLOWERS BY TELEGRAPH" 



^ 



JPALMER 

 ajSON 



J' 



Mcmbrf* : 



S.A.ANDERSON 



440 Main St., Buffalo. N. Y. 



ANDERSON »iervlce mp«nfl frenh, •tordy 

 *io*li, and prompt drllvprlrft In BrPTAiO, 

 LOCKPORT. NI.^nARA FALLS and 

 WESTERN NEW YORK. 

 Menib«r> of Florlsti'' TeleKrapfa DelWery. 



ROBERT J. DYSART 



PIBLIC ACCOINTAXT A>D AIDITOB 

 Simple raethodft of correct accoantinir 

 especially adapted for florl»t»' u«e. 



BOOKS BALANCKI) AND ADjrSTKD 

 M^r.hnntR Bank Bolldinir 



40 STATE ST BOSTON 



Tdepboaa Mala H 



Of Interest to 

 Florists 



Retail 



THE MOTOR TRUCK FOR THE 

 FLORISTS. 



'.Vlialrni'l i.f 11 impvr n-iiil licforc Iln' 

 i'liirUlH' I lull ,if rhllndi-lphln I 

 That thf urt'iil liiilk of llic ImiilliiM 

 ;iii(l (li'llviTV work of llic coiiiilry, will 

 ' ill tlu' near future \n- doiic by motor 

 I triK-kM, Ik uii UHHiiiiiiitlon lliul Is Justl- 

 tied by the rapid liuTHuse in the use of 

 thin type of vehicle durliiK the pawt 

 few yearH. JuHt as surely as Hteaiii 

 lioals have replaced Ball boats, and as 

 extensively as wires have replaced 

 men as carriers of ine.ssaKes, so will 

 the motor truck supplant the horse In 

 the field of hauling and delivery. The 

 eternal movement toward better 

 thinKs, includes the use of motor vehl 

 lies, and they will be regarded as 

 somewhat "antique" whose equipment 

 does not include as an evidence of 

 progress this modern system of de- 

 livery. 



Our particular interest on this occa- 

 sion, however, centers on the applica- 

 tion of this type of vehicle to the 

 (Irn-ists. Representalive florists of 

 Philadelphia are makhiK applications 

 of motor trucks to their delivery, and 

 are tlius not only solving delivery 

 problems, but are also opening the 

 way to new business. One florist has 

 been for four years a user of motor 

 trucks. He takes care of the varicti 

 needs of a general delivery of all kinds 

 of flowers, plants, ferns, etc., for a 

 variety of functions. Tile body of the 

 machine has been built with a special 

 regard to the service it must render. 

 U is built high for plants, ferns, etc.. 

 so that they will not be crushed in 

 transit. The fore door construction, 

 which is built in and closed, protects 

 the driver from the elements, anil 

 makes it possible for the decorator 

 to go along on trips to places where 

 his services may be needed. 



The truck has been a big factor in 

 developing a lucrative line of decorat- 

 ing work at distant iioints in the sub- 

 urbs. The flowers and plants can be 

 packed into the wagon, and tl'e dec- 

 orator goes along. It is nossible to 

 make a twenty mile journev in a com- 

 parativelv short time, and the work 

 can readily be handled. 



In one respect the de'iverv of flow- 

 ers presents a different problem from 

 nimost any otber field wbere the truck 

 is used. Weight is almost entirely 

 absent from the calculation. Vet 

 the motor truck is becomine' the 

 vehicle preferred for the florist, and 

 it is not imcommon to see a 

 vehicle of three thousand pounds 

 capacity making a trin with ten 

 poi'nds of blonnis. '?.T'pr,i\ and Punct- 

 uality are vital considerations. A 

 prominent florist puts some of the 

 more important arguments for the 

 motor truck in the florist's business 

 in the followine words: — 



"We have to be ready for a rush 

 at all times. There is no fixed demand 

 in oiir line— no schedule of business 

 as in the case of so many stanles. A 

 man has to have food every dav. but 

 he needs flowers only on certain occa- 

 sions. A wedding, a banquet, a fun- 

 eral, or several of them taking place 

 in one day, can put a most severe 



{Cotitinurd on fia^f 7bS) 



Cor. Broadway and Gratiot Ayea. 

 DETROIT, MICH. 



Artistic Designs . , . 

 High Grade Gut Blooms 



We rover all MIclilaan polnti and (ood 



■erUont of Oblo, Indiana and Canada. 



Meimberi Klorlala' Trlr(Taph Urllvery 



Aaaoclatlon. 



THE ROSERY 



23 STEUBEN ST. 

 AL-BAIMY, 1^. Y. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members KlurijU' Telegraph Delivery 



Albany, N. Y. 



Not How Cheap 

 But How Good. 

 ^Capital of the Empire State 

 Member F. T. D. A. 



GUD£ BROS CO 



IXMF ST.vw 



WAsnnrrTOK DC 



WASHINGTON, 

 D. C. 



GUDE'S 



Member Floriata 

 TeleBraph 

 Delivery 



SAMUEL MURRAY 



Kansas City, Mo. 

 1017 Grand Ave. 



Member of the Florists' Telegraph Delivery 



"• Park Floral Co. 



J. A. VALENTINE, Pre*. 

 Member Florleta' Telegraph DeUvery, 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



Rechsslet Phone 506. Long Dist. Bell Phone aiS^ 



Members Florists Telegraph Delivery 



4» 



THE HOME OF FLOWERS" 



The lari,-('-.| 1 iil iIowit «t<ir<- In America 

 3rdrri. for Ihi- TUIN (ITIKS and for all 

 Norlli\ni.(<Tn pninls Ki>en pri..npt at- 

 •entiiin. 



HOLM & OLSON, Incorponted 

 %r. PAUL, MINN. 



RANDALL'S FLOWER SHOP 



■ABBT I. BAWDALL, Pro»rlet«F 



Pbone: Park M 



3 PLEASANT ST., WORCESTER. MASS. 



Afemttr PhruU Ttltgrafk Ditvit^y Aii^iattcn 



