768 



HORTICULTURE 



June 5. 19ir> 



THE MOTOR TRUCK FOR 

 FLORISTS. 



Stress on delivery racilltles, and in 

 order to cater to customers It Is nee- 

 ewsHry to guarantee an ahHoliite punct- 

 ual delivery. 



"In this rush work, the motor truck 

 alone can rise to the situation. It is 

 necessary to have the ri>;ht kind of a 

 car, right equipment, and Intelligent 

 direction. With this combination. It 

 will be found that the truck cannot 

 fall to give results. 



"Trucks can be forced In a rush in 

 a manner that would not be possible 

 to horses. Trips that used to be very 

 dinicult for the horses, are the simplest 

 things in the world for a truck. With 

 a truck the florist is always in posi- 

 tion to handle an emergency order 

 and to make prompt delivery, no 

 matter what the volume to bo carried, 

 or the distance to be covered. Weather 

 oondlllons matter not. For this reason 

 trucks arc really an essential of the 

 system." 



A special advantage in the use of 

 trucks, is that it is possible to have 

 the vehicle arranged to suit the par- 

 ticular needs of the florists' business. 

 Mention lias already been made of the 

 elevation in the body to permit the 

 carrying of tall plants. It is possible 

 to have the bodies built so that they 

 combine elegance and good taste with 

 proper advertising value. Electric 

 lights are installed so as to facilitate 

 the handling of the flowers, so that 

 the driver, or his helper, will not break 

 or damage the flowers in removing 

 them. Artificial heal in the interior of 

 the vehicle is also feasible, and is a 



THE PRACTICAL BOOK 



OF 



Outdoor Rose Growing 



I'OR THE HOME GARDEN 



by 

 GEORGE C. THOMA8. JR. 



Elaboratrl.v Illustratrd with 9G Perfect 

 R^rndurlinnn in Full Color of All 

 Varleliod of KoxeN, and a Vew Half- 

 tone IMateN. Ortttvo. HandHonie Cloth 

 Blodlnr. In a Slip Cane. IM.OO net. 

 Fontase Extra. 



We have sold a nomber of roplea of 

 thU stprlini; book. One purrhaKer 

 writeH an foUoivt; 



HORTICULTURE. Boston, Mass. 



Dear Sir: Some time ngo we ordered 

 ■ copy of Thomas' Book on Roses. We 

 promls»d to Bend you postage as soon 

 as we learned the amount. The book 

 was so cood that we forgot all about 

 postaBe until today. Please forgive our 

 lapse of memory. 



We loaned It to i friend and he likes 

 It so well we're afraid that we will 

 hare to buy another. 



Respectfully, 



New York. A R. 



Every rose itroiver should possesa a 

 copy of this book. 



IT IS THE REAL THING 



Order From 



Horticulture Publishing Co. 



most helpful factor. This Is especially 

 valuable in cold weather to protect the 

 more fragile blooms. A device Bome- 

 thing similar to the foot warmer more 

 or less used in carriages, gives this 

 safeguard against too low a temper 

 ature. Thermometers in the truck 

 make It possible to regulate the tem- 

 perature. 



There is an undoubted advertising 

 value in motor trucks for floral deliv- 

 eries, People like to see a handsome 

 power vehicle in front of their home, 

 and it is nothing uncuminon for a flor- 

 ist to get a request to have an order 

 of flowers delivered by his truck rath- 

 er than a horse and wagon. Moreover, 

 the vehicles carry the name of the flor- 

 ist through the fashionable sections, 

 and help to attract public attention to 

 a linn tliat has the modern equipment 

 to take care of Its customers. Adver- 

 tising is one of the great factors in 

 business. Good advertising is the cre- 

 ating of favorable public opinion for 

 your store, your product, your service, 

 or whatever you have to sell. The 

 motor truck is an advertising factor of 

 growing importance. The motor truck 

 symbolizes progress. The Philadel- 

 phia Public Ledger expresses the opin- 

 ion that. "In a system of good book- 

 keeping, a large portion of the cost of 

 maintaining a motor truck delivery 

 system would be charged to advertis- 

 ing. By this method justice would be 

 rendered in the amount of profitable 

 publicity that accrues from the pos- 

 session of power vehicles. The motor 

 truck, with the name of its owner 

 prominently displayed, is a moving 

 billboard that advertises a firm in all 

 parts of the territory in which its busi- 

 ness is located. A power vehicle is 

 accepted by the public as a demonstra- 

 tion of the ability of the firm to make 

 good its delivery promises, and to 

 reach on schedule time sections inac- 

 cessible to other forms of transporta- 

 tion. This kind of advertising is in- 

 valuable. It is both a business-getter 

 and a business-holder. Such advertis- 

 ing costs nothing in direct outlay. It 

 conies as an incident of an improved 

 service." 



It will be seen from the foregoing 

 that the great advantage of motor de- 

 livery in this line of business is effi- 

 ciency. This efficiency, however, is 

 not to be obtained in a haphazard man- 

 ner. Mucli forethought and careful de- 

 liberation should be given to the selec- 

 tion of motor equipment, and the co- 

 operation of transportation analy.;ls 

 (whose services are extended by most 

 truck companies), should be obtainea. 

 so that the proper size and style of 

 equiiniieiit will be the result. There 

 pre inauy important points to be con- 

 sidered in the selection of a motor de- 

 livery vehicle. On many points of 

 motor construction, manufacturers dis- 

 pute and differ widely, and every truck 

 on the market today has various good 

 talking points which may, or may not. 

 appeal to the prospective purchaser. 

 Your selection of a truck should be in- 

 fluenced by four factors. Simplicity of 

 construction, accessibility, economy of 

 operation and service. By simplicity. 

 I mean that it should be of interest to 

 you that your vehicle, going as it will 

 into the hands of unskilled drivers, 

 should be devoid of all unnecessary 

 complications, and should have as few- 

 parts as is practical. All working 

 parts should be accessible so that 

 when adjustments and replacements 



become necessary, the amount of labor 

 consumed in making said replacements 

 and adjustments, is by this accessibili- 

 ty reduced to a lulniniuin. Tlie more 

 accessible the machinery and parts of 

 your vehicle, the less the mechanical 

 upkeep will cost. Kcononiy of opera- 

 tion Is also important, and the mileage 

 jier gallon of gasolene and oil should 

 Ijo carefully looked into. The cost of 

 tires is an Item to be strongly consid- 

 ered, and the vehicle selected should 

 be well balanced with weight, so dis- 

 tributed as to give greatest life to the 

 tires. The weight of the vehicle should 

 also be considered, as It is poor econ- 

 omy to select any vehicle whose own 

 weight is excessive for the load it Is to 

 carry. Service is a most Important 

 factor to the prospective truck pur- 

 chaser, and he must needs be assured 

 tliat the delivery which supplants his 

 horses, shall be continuous and unin- 

 terrupted. The purchaser should as- 

 certain whether a service station of 

 the company is located In or near the 

 town where he proposes to operate his 

 truck, and whether the station Is open 

 at all times for his convenience. Also 

 whether a complete supply of dupli- 

 cate parts are kept on hand to meet 

 the demands of all emergencies. 



Finally, do not be misled by the low- 

 est price. It is poor economy at all 

 times, but especially so in the matter 

 of motor trucks. The late Elbert Hub- 

 bard said. "Keep your car. Uon't buy 

 a car that was built for trading pur- 

 poses. Buy a good one and keep her." 

 He further said there are three things 

 you must keep. "Keep your temper — 

 Keep your friends — Keep your health," 

 and he added a fourth — "Keep your 

 car." 



BAILEY'S NEW STANDARD 



Cyclopedia of Horticulture 



Six large quarto volumes. 

 More than 3.600 pages. 24 

 exquisite full-page color 

 plates. 96 full-page sepia 

 halftones and more than 

 4,000 text engravings. 500 

 collaborators. Approxi- 



mately 4.000 genera. 15,000 

 species and 40,000 plant 

 names. 

 The new Standard Cyclopedia of 

 Horticulture has been freshly writ- 

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 research and experience. It Is not 

 merely an ordinary revision or cor- 

 rected edition of the old Cyclo- 

 pedia, but It Is a new work from 

 start to finish with enlarged bound- 

 aries geographically and practical- 

 ly; it supersedes and displaces all 

 previous editions or reprints of ev- 

 ery kind whatsoever. It Is both 

 an Encyclopedia and a Manual, for 

 with the aid of its Synopsis and 

 Key, amateur and professional 

 alike may quickly identify any 

 plant, shrub or fruit contained 

 within the set. and then receive ex- 

 pert instructions for its cultivation. 

 Price $6.00 per volume. Two vol- 

 umes have now been issued and 

 the others will follow in succes- 

 sion. Order from 



HORTICULTURE PUBUSHING CO. 



147 Summer Street, Boston, Mass. 



