788 



II O IJT 1 CU LTURE 



Juno 12, 1916 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Assq. 

 DAVID CLARKE'S SONS 



DcIlTcr ortierk Irom any pan ol (he country to 



New Yoric City 



Or OUT-GOING STEAMERS 



Writp or Telegripk 



2139-2141 Broadway, New York 



Tolcpboae IHl-lH* Colanbmi 



BaUbUahed 1814 



r> A. I^ D s 



FLOKIBT 

 N. E. Cor. 44 St. & Madiion Areoue, N. Y. City 



I Member Flofiiu Teicgr4ph Delivery Asio. \ 

 Rov«.^ri'*»hipp*.:i on all SicAmers. Special Corretpond' 

 •oos m 'all iKe large cities of Europe ar^d ihc British 

 Golan<rt Telcsraph and Cable addrett. DardtFlor. 



NEW YORK 



609-611 Madison Ave. 



'Ijolceat cDt flowera and 



(Ifslgns for all ooo>- 



~i<inH. Steamar and tta»- 



ire flowers ■ Bi 



HiikK ntiists Til. DiiniiT. Win Hi Yiir Ortin 



YOUNG & NUGENT 



42 West 28 Street 

 New York 



Member* Floriata' Telegraph Delivery 



S.A.ANDERSON 



440 Main St., Buffalo, N. Y. 



ANDERSON aerrlee mnuia freah, atmrdy 

 atock, and prompt drilverlea In BCFFAL.O, 

 lOCKPORT. NIAGARA FALLS and 

 WESTERN NEW TORK. 

 M « — I > ( a a af riorlata' Telerntph DallTary. 



When writing to advertlaera kindly 

 mention HORTICULTURE. 



Of Interest to Retail 

 Florists 



NEW FLOWER STORES. 

 Marion, Ind. (ItMirwu IliiUoii. 



New Brighton, Pa. — II. U Thomp- 

 son, m:! Third avenue. 



IVIusltegon, Mich. — Butterworlh 

 I'Morul Co., Terrace street. 



Jersey City, N. J. Fred H. Dressel, 

 .Ir., KIT .N'ewark avenue: James A. Sul- 

 livan. 277 Grove street. 



Chicago— Christ Pedersen, 58 East 

 Kandolpli street store, 25 fl. x 50 ft. 

 Later on candy and fruit may be 

 :idd('d. Mr. f'edersen took posseaslou 

 un the Gth. E. Panlsusik, 1616 W. Mad- 

 ison street. 



AN INSTITUTION AND ITS ETHICS. 



-Vdverlising men can speak more 

 iioldly than they once could about the 

 ethics of their calling. When a pro- 

 fession has put Its ideals into a code, 

 it has removed the mark of experiment 

 from its name and taken its place 

 among accepted institutions. Medicine 

 and the law have built up their codes 

 l)y years of strict adherence to the 

 principles of their ablest exponents. 

 Now comes advertising with its own 

 partii ular code. 



Even one not familiar with tlie in- 

 tricate mechanism of modern public- 

 ity appreciates its enormous growth 

 in recent years. He need not be en- 

 gaged in l)usiness to realize its in- 

 tluence. Skilled writers introduce 

 their taking phrases into the vocabu- 

 lary of his household. Wherever he 

 turns lie encounters the subtle influ- 

 ence of the advertising man. One morn- 

 ing he opens his paper to find Ills 

 church is advertising Its Sunday serv- 

 ices. 



If lie seeks the reason for the 

 growing dependence of readers of the 

 printed page upon what appears in ad- 

 vertising type, he will learn that many 

 publishers guarantee their readers 

 against dishonest advertisers, tliat 

 many states have enacted laws cover- 

 ing this matter, that flrst-ilass publi- 

 cations refuse objectionable and mis- 

 leading copy, that advertising has its 

 persona non grata class. He learns 

 that these restrictions are self-im- 

 posed: that the movement for the 

 elimination of dishonest advertising 

 liad its start within the advertising 

 fraternity. 



As proof of the standing this latest 

 profession has attained, he learns that 

 the president of the United States has 

 accepted an invitation to appear before 

 a large gathering of advertising men 

 in Chicago to address them on honesty 

 in business, that Cabinet members will 

 attend, that the Governor of Illinois in- 

 dorses this work and that the Mayor 

 of Chicago has officially recognized 

 this gathering by proclaiming "Adver- 

 tising Week." Advertising has gained 

 dignity: men of affairs recognize its 

 power and call it to their aid. 



JOHN BREITMEYER'S 

 ^=SONS— 



Cor. Bro«dway and Gratiot Avas. 

 DETROIT, MICH. 



Artistic Designs . , . 

 High Grade Cut Blooms 



We cuvor nil Mlrhlsan pulutu and cood 



■fH-tlonn or Ohio, IndluiH luid C'AiimU*. 



Membf-TH l-'lorUta' Telrgraph Dellvrry 



AHtio<'lntlun. 



THE ROSERY 



23 STEUBEN ST. 



FLOWER DELIVERIES FOR ALBANY 

 AND VICINITY 



Mcml)€r» Klorm** Tclcuraph Delivery 



Albany, N. Y. 



Not How Cheap 

 But How Good, 



[^Capital of the Empire State 

 Member F. T. D. A. 



^%;i WASHINGTON, 

 Wm D. C. 



GUDE'S 



>;' 



GITD±: UHOS CO 



Member Floriata 

 Telegraph 



Delivery 



SAMUEL MURRAY 



Kansas City, Mo. 

 1017 Grand Ave. 



Member of the Florists' Telegraph Delivery 



^« Parl( Floral Co. 



J. A. VALENTINE, Pres. 

 Member Floriata' Telecrmph DellTery. 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



Rochoster Phone 506. I^ng Dist. Bell Phono 3j8o 



Members Florists Telegraph Delivery 



''THE HOME OF FLOWERS 



Tlie larirrHt <-ul llouer store in Anierlra 

 Orderf* for (lie TWIN ( ITIF:S and for all 

 NorthwfNtfrii polnlH vUen proaiipt at- 

 ;enti<in. 



HOLM & OLSON, lncorp<«tW 

 «T. PAUL, MINN. 



RANDALL'S FLOWER SHOP 



9) 



IT I. KAXDAJXs Propriety. 

 Phone: Park M 

 S PLEASANT ST., WORCESTER. MASS. 



Mtmltr Floriilt Telegraph Delivery AtsoeuLUon 



