September 1, 190G 



H ORTI CU LTU RE 



245 



f The Universal Opinion of all those who were fortunate enough to see 



• OUR EXHIBITION AT DAYTON 



I placed same away ahead of all similar displays, past or present. 



j NOW FOR FALL BUSINESS 



! Qet your orders in early. Be ready for the opening of the new season. 



I H, BAYERSDORFER & CO, 



Your orders can now be promptly attended to with the latest designs. 



The Florists' Supply House of America 



56 North 4th Street, PHILADELPHIA, PA. 



! 



RECENT IMPROVEMENTS IN RE- 

 TAILERS' METHODS OF OF- 

 FERING FLOWERS. 



(Contiuiiert from page ■J43| 



look more funeral like. As many 

 colors are used as is consistent with 

 good taste. 



PUBLIC APPRECIATES FLOWER SEA- 



The general public now appreciates 

 the various flower seasons. They un- 

 derstand that chrysanthemums are 

 not to be had in March, or alpine vio- 

 lets in July, They look for the store 

 man to have select, seasonable stock 

 on hand at all times. It is possible 

 for him to keep things moving lively 

 almost the entire year. The dull sum- 

 mer season is not nearly what it used 

 to be, and the energetic tradesman 

 can make much of it by handling and 

 arranging the choicest seasonable 

 stock. Seasonable novelties are now 

 always sought for in the flower shops. 

 Small turkeys, ducks, and various 

 novelties must be on hand at Thanks- 

 giving. Chimes, bells, wreaths, etc., 

 must be on hand for Christmas and 

 so on for every festive period. The 

 public has learned to know that the 

 flower shop is the proper place to ob- 

 tain novelties which are not to be had 

 elsewhere. 



Flowers are no longer offered in re- 

 ceptacles which were formerly sup- 

 posed to heighten the beauty of the 

 contents by contrast with their shab- 

 biness. The grower now affords good 

 glass vases and his swell brother, the 

 retailer, finer articles, not excluding 

 cut-glass or precious metals. 



The growth of the retailer has been 

 such that the modus operandi is pat- 

 terned after the larger department 

 stores and matters are systematized so 

 that, for instance, an employee who 

 supposedly does nothing but wait on 

 customers, does not hide the broom or 

 emerge from the cellar looking as if 

 he had been in an encounter with the 

 coal pile or moss bin. 



THE TELEPHONE A.\ AID. 



The use of the telephone, long dis- 

 tance and local, in offering flowers is 

 increasing in enlightenment of the 

 public in regard to them. A fair esti- 

 mate of the amount sold in this man- 

 ner is 40 per cent, of the gross sales, 

 so the importance of having the 

 'phone answered in a proper manner 

 is readily seen. The brainiest, shrewd- 

 est, best informed and most resource- 

 fvil man in the establishment is now 

 employed to answer the telephone. The 

 fisherman at the 'phone mu.<t offer 

 the most tempting bait, pla\ ' ith the 



JOHN BREITMEYER'S 



Cor. Miami and Gratiot Aves, 

 DETROIT, MICH. 



Artistic Designs . . . 

 Higli Grade Cut Blooms 



We cover all Michigan points and good 

 sections of Ohio, Indiana and Canada 



GUDE BMC- CO 



fLORISTS 



WASHINGTON, 

 D. C. 



QUDE'S 



SAMU£I^ MURRAY 



Florist 



Coates House Conservatory 



10 ir BROADWAY, KANSAS CITY, MO 

 Both 'PhopM 2670 Ma<n 



game, hook the fish, reel it in and 

 place it securely in the net before his 

 work is accomplished. In many in- 

 stances two or three telephones are 

 placed in one store so that the im- 

 patient customer may not turn to a 

 competitor. 



■I'HE ART PROGRESSES. 

 The art, and it is one, of arranging 

 boxes of select long stem flowers, 

 skillfully finished with violets, migno- 

 nette, pansies, and lily of the valley 

 has now reached the point where to 

 the uninitiated "Excelsior" need no 

 longer be proclaimed. It is here where 

 proof of skill and discernment of color 

 and deftness in arrangement are most 

 apparent. Often times choice boxes are 

 lined with silk and the exterior or- 

 namented with bows of ribbon or 

 bunches of violets, valley and roses, 

 softened with sprays of maidenhair 

 ferns and A. Farloyense. This perfec- 

 tion in the make-up of cut flower 

 boxes is one we may justly feel proud 

 of. For the custom of sending fine 

 boxes of beautiful flowers, like the 

 American Beauty, originated with us 

 — the Americans. 



Florists 



Out of 

 Town 



Taking orders for delivery In 

 New York City or Vicinity can 

 have them filled in best manner 

 and specially delivered by .... . 



Thomas Young, Jr. 



41 W. 28th Street, 



New York 



ALEX. MeCONNELL 



5^1 Fifth Ave.. New York City 



Telegraphic orders forwarded to any 

 part of the United States, Canada, and 

 an principal cities o( Europe. Order* 

 transferred or entrusted by the trade to 

 our selection for dellverj on steam- 

 ships or elsewhere recelre apeclal 

 attention. 



Telephone Calls, 340 and 341 38tli St. 

 Cable Address, ALEXCONNELL 



Geo. H. Cooke 



FLORIST 



Connecticut Avenue and L Street 



WASmNQTON. D. C. 



FRED C. WEBER 



FLORIST 



OLIVE STREET ^1" LUUlj» i'lU.- 



Established 1873 

 Lone Distance Phone BeU Llndell «T4 



B 



K E S 



Flowers or Design Work 



DELIVERED IN ALBANY AND VICINITY ON 

 TELEGRAPHIC ORDER. 



11 NORTH PEARL ST., ALBANY, N. Y. 



Look through the Buyers' Directory 

 and Ready Reference Guide. You 

 will find some good offers there also. 



