264 



HORTlCULTUKf: 



September 8, 1906 



horticulture: 



AN ILLUSTRATED JOURNAL 

 DEVOTED TO THE 



FLORIST, PLANTSMAN, LANDSCAPE 



GARDENER AND KINDRED 



INTERESTS 



HORTICULTURE PUBLISHING CO. 



II HAMILTON PLACE, BOSTON, MASS. 



Telephone^ Oxford 292 



WM. J. STEWART. Editor and Manager. 



September is with us, scliools are 



The season opening, chilly nights with their con- 



of awakening eomitant of liome-coming vacationists 



are due and the activities of social 

 life will soon be transplanted from seaside and moun- 

 tain to the city wliirl. There is no time to be wasted 

 now by the florist, be he grower or dealer. If he i? am- 

 bitious for a successful season he must get in readiness 

 to greet returning customers and set the bait for new 

 recruits, with his domain well-swept and garnished 

 ■with everything in the way of choice goods and attract- 

 ive accessories to induce an early resumption of flower 

 buying. Those who went to Da^ion have a pretty good 

 idea of what the .reason offers and enterprise demands. 



The visitor to the Dayton convjution 

 Activity on niust have been deeply impressed with 

 wise lines the immense variety and great beauty of 

 the new importations in baskets, vases 

 and other artistic ware adapted for florists' use which 

 our hustling supply dealers have brought from abroad 

 tkis season. Much of this stock has been personally 

 selected by gentlemen who by reason of long association 

 have learned to read in advance the needs of the flower 

 people and it may be truly said of their selectioup for 

 this year that it far exceeds in richness and variety any- 

 thing offered heretofore. If you didn't see the Dayton 

 display don't fail to get into communication with some 

 of the dealers who were represented there and whose 

 oflEers may be found from week to week in the adver- 

 tising pages of Horticulture. You cannot afford to 

 overlook this. 



The i^icture which forms our frontis- 



Extending piece this week is, perhaps, not entirely 



the business j^p^^ (q our readers, being one of the 



views depicting the manner of adorn- 

 ment of the factory buildings of the X. C. H. at 

 Dayton. Xevertheles? the subject it illustrates i' one 

 which will bear frequent and incessant pressure upon 

 tlic attention of every florist in the land, of whom there 

 is not one, be his community large or small, who has 

 not within his limits some institution, factory, or other 

 building which would be a good subject for such embel- 

 lishment as our frontispiece so well exemplifies or 

 whose management would not be open to suggestions 

 along these lines. Once adopted by one concern the 

 innovation would soon find imitators and, as if the 

 case in Dajion, the influence of the good example would 

 soon be apparent on all sides. 



The time is now here when winter 

 Another greenery becomes a seasonable topic, 



promising line ';!'], p window boxes and balcony recep- 

 tacles that have done duty for nas- 

 turtiums, geraniums, and other summer material may 

 be made equally effective for the winter season by the 

 use of little conifers, hollies, ivy and similar evergreen 

 material and the furnishing and planting of this class 

 of stock should prove as remunerative in its way as the 

 former. If our local florists would all make it a point 

 to devote a small outdoor space to the growing of the 

 little, shapely junipers, arbor-vitfes and retinosporas 

 which are so acceptable in mitigating the desolate aspect 

 of midwinter they would find little trouble in making 

 an opening for a regular business in such goods. They 

 can be produced at small cost and require only shed 

 protection to be available for use at any time they are 

 needed. 



The persistent exploitation of this 

 Marvellous jfi,.., gf beautifying our home and 

 results possible wcirk room surroundings will invar- 

 ial)ly pay and it belongs distinctly 

 to the commercial horticulturist to make the initial 

 effort. We are considering the question, not from any 

 altruistic standpoint, but solely in its selfish, practical 

 aspects as a business proposition and as appealing sim- 

 ply to the commercial instincts of our readers. Com- 

 pute if you can what the result would be if, in every 

 town, some leading institution could be induced to 

 adopt something like the N. C. E. flower plan for the 

 welfare of their employes and the public. It 1.=! not 

 difficult to see that the business of the nurseryman and 

 the florist would be at once increased many fold in 

 every instance and would continue to multiply until the 

 aggregate of direct income therefrom to the horticul- 

 tural industries would be something stupendous. This 

 is no dream. 



