504 



HORTlCULTURi: 



November 10, 1906 



FIRST PRIZE ESSAY. 



(Continued from Page 502.) 



discovered, stand by both loyally, ship 

 the entire product of his greenhouses 

 daily, avoiding absolutely the dishon- 

 esty of "pickled flowers," and so build 

 up the reputation of flowers and 

 method on such a basis, that success 

 and permanent prosperity may be as- 

 sured. It having been admitted then 

 that the grower may best dispose of 

 his product through the wholesaler, 

 there remains only for our considera- 

 tion the best methods whereby the 

 wholesaler may complete the expec- 

 tations of the grower to his profit and 

 satisfaction. 



The wholesaler must establish a 

 reputation for honesty. He must have 

 the facilities for handling carefully 

 any quantity of stock that reaches 

 him, and be prepared for any possible 

 emergency. His ice-box mn.'^f be 

 capacious, his room for display am- 

 ple, his employees reliable, his person- 

 al attention to every detail persistent. 

 His reputation must be unsullied, his 

 returns prompt and absolutely cor- 

 rect, his shipping conveniences abun- 

 dant. He must not only be ready to 

 meet the local demand, but by judic- 

 ious advertising, induce the confidence 

 of the best trade in adjacent cities and 

 towns. He must create a demand for 

 out-of-town shipments by personal 

 solicitation and correspondence. He 

 must, as rapidly as possil)le, in his 

 own city, secure orders for a regular 

 daily allotment, to be assorted and 

 delivered promptly on arrival, and 

 must hold this trade by every legiti- 

 mate method, making the satisfaction 

 of these regular customers his first 

 consideration. Granting all this, the 

 complete "marketing" of the product 

 of the wholesale flower grower Is a 

 foregone conclusion, and in no other 

 way can the certainty of complete dis- 

 posal be assured! 



AMERICAN CARNATION SOCIETY. 

 Carnation Registered. 



By Stevenson Bros., Govanstown, 

 Md. "Debutante." A cross between 

 Mrs. T. W. Lawson and Queen Louise. 

 The color is a soft pink similar to 

 Joost, Ijut brighter, very fragrant and 

 most prolific. A very early variety 

 and a grand keeper. The flowers are 

 borne on stiit. yet graceful stems and 

 have a calyx that allows the full ex- 

 pansion of the flower without burst- 

 ing. ALBERT M. HERR, 



Lancaster, Pa. 



Have You Read the Advertisements 

 this Week? 



ADDRESS OF PRESIDENT DUCKH 

 IViUM SOCIETY OF A 



Gentlemen and Fellow Members of 

 the. Chrysanthemum Society of 

 America: 



It affords me great pleasure to greet 

 you and bid you welcome. When last 

 j'ou assembled in annual session I had 

 gone across the ocean and had to 

 leave a written word to represent me 

 in my absence. It is now my pleasure 

 and privilege to meet with you, to see 

 your interest and join in your enthu- 

 siasm, to counsel with you as to the 

 future, and to take record of the past, 

 with its trials and triumphs. 



I must begin my address by a very 

 sincere expression of thanks for the 

 honor you have done me in a reelec- 

 tion to the office of president. I wish 

 1 might count myself worthy of this 

 endorsement. There are perhaps few 

 pleasures in life superior to that of a 

 kind recognition from the men who 

 work with one in the business of life. 

 I fear that I must reckon to friendli- 

 ness, kindliness and generosity rather 

 than to judgment the honors you have 

 been pleased to confer on me. 



And now when I come to such mes- 

 sage as I have to deliver let me begin 

 by expressing my sincere pleasure 

 that we are meeting in this magnifi- 

 cent city, abounding in vigorous, de- 

 veloping life I deem it truly an ideal 

 city for our exhibition and meeting. 

 Nowhere else in America, I may truly 

 say, are there such quantities of ma- 

 terial on which to draw. We who hail 

 from the eastern part of the country 

 are amazed at the strides and progress 

 made in horticulture in and about 

 Chicago; and no little of this success 

 is due the members of the Horticul- 

 tural Society of Chicago. We are 

 happy, thrice happy, to meet in such 

 an atmosphere of success. It is good 

 to be among people who are doing 

 things, who are going ahead by leaps 

 and bounds. But great as is your 

 progress, I must own it is not great 

 enough in some ways. The ultimate 

 basis, in America at least, of all great 

 progress must be the commercial 

 basis; you have that basis magnifi- 

 cently laid. 



Four years have passed since we 

 last met in Chicago, and the com- 

 mercial progress hereabout since then 

 is perfectly staggering. I had an op- 

 portunity of viewing some of it at the 

 time of the St. Louis World's Fair, for 

 I passed through your great city at 

 that time. There seems no end to 

 your development, to the founding of 

 new firms and to the enlargement of 

 old ones. 



But I am not quite sure that the 

 development of a higher culture of 



AM BEFORE THE CHRYSANTHE- 

 MERICA AT CHICAGO. 



the chrysanthemum has quite kept step 

 with the commercial development. We 

 have seen a fine development in cul- 

 ture undoubtedly, but whether it is as 

 large as it ought to be is not quite 

 clear in my mind. We must do better, 

 or in a real sense we are not doing 

 all that might be done. 



However that may be, it is perfectly 

 certain that the growth of the society 

 in membership is disappointing. I sug- 

 gested in my message last year that 

 personal solicitation was the surest 

 method of increasing membership. I 

 am still of that opinion. There are 

 far too many growers, both amateur 

 and professional, who are not in this 

 society. We need a little more judici- 

 ous "buttonholing." Will you let me 

 make another suggestion? Would it 

 not be possible for us to impose on 

 our admirable committees at Chicago, 

 Cincinnati, Philadelphia, New York 

 and Boston the slight additional bur- 

 den of increasing our membership list? 

 I hope you will not consider the sug- 

 gestion indelicate. 



Well, we are here, and perhaps our 

 chief business after all is to take an 

 account of stock and ask where we 

 stand in relation to the real progress 

 — the development of newer varieties. 

 The newer ones are obviously a great 

 improvement on their predecessors. 

 We are going forward, every one of 

 you will concede; especially does this 

 apply to exhibition varieties. But we 

 are still too much dependent upon 

 Europe and Australia. Furthermore, 

 it seems to me that private gardeners 

 are too much dependent on their com- 

 mercial friends, and are indifferent, 

 more or less, where or how the n3wer 

 varieties are obtained. Yet each year 

 how eagerly some of us are looking 

 for striking novelties over those of the 

 preceding year. 



Our progress in America, as far as 

 new varieties is concerned, is almost 

 wholly made by these great houses 

 who have laid such broad and deep 

 commercial foundations. Such men 

 as Smith, Hill, May. and. in the last 

 few years. Totty, Jiave all done much 

 to raise the standard and create a 

 love for the flower we at this time 

 represent. 



It is fully time for the private gar- 

 deners to have a bit bigger try at hy- 

 bridizing and raising new varieties. 

 It is the most fascinating of all works, 

 and once entered upon is sure to be 

 an increasing delight and a practical 

 enterprise. Somebody may smile and 

 point at me and ask me to take my 

 own medicine. Well, perhaps 1 may 

 have to try. Meantime I commend 

 and urge this upon others who may 

 have better opportunities in some 

 ways than are mine. 



In the message sent you last year 

 I ventured to say that perhaps dur- 

 ing my absence I might see something 

 worthy of comment this year. I had 

 the great pleasure of attending the 

 Edinburgh (Scotland) show, and I 



