5S0 



HORTICULTURE 



November 17, 190G 



HORTICULTURE 



VOL. IV 



NOVEMBER 17, 1906 



NO. 20 



PUBLISHED WEEKLY BY 



HORTICULTURE PUBLISHING CO. 

 II Hamilton Place, Boston, Mass. 



Telephone. Oxford zgs 

 WM. J. STEWART, Editor and Manager 



SUBSCRIPTION PRICE 

 One Y<^ar, in advance fi.oo 



To Foreign Countries 2.00 



Single Copies ... .05 



ADVERTISING RATES, NET 

 Per Inch, 30 inches to page . .go 



Full Page 24.00 



On Yearly Contract— 52 consecutive 

 times— per inch, .70. Per page 20.00 



COPVRIQHT, 1906t BY HORTICULTURE PUB. CO. 



Eniered as second-class matter December 8, 1904, at the Post Oflkc at Boston. Mass. 

 under the Act of Congress of March 3, 1879. 



CONTENTS OF THIS ISSUE 



Page. 



FRONTISPIECE — Alfred J. Loveless, president-elect 

 C. S. A. 



THE CHICAGO SHOW 527 



The Exhibition— John Thorpe 527 



The Banquet— Illustrated 528 



NEWS OF THE CLUBS AND SOCIETIES. 



Chrysanthemum Society of America — Gardeners' 

 and Florists' Club of Boston — New York Florists' 

 Club Ladies' Night — Pittsburg and Allegheny 



Florists' and Gardeners' Club 529 



St. Louis Florists' Club — New Haven County Horti- 

 cultural Society — Club and Society Notes 531 



SEED TRADE TOPICS 532 



CUT FLOWER MARKET REPORTS. 



Boston. Buffalo. Chicago, Cincinnati, Columbus, 

 Detroit, Indianai)oli.s. Louisville, New York, 

 Philadelphia, Twin Cities, Washington 535 



MISCELLANEOUS. 



News Notes 531 



Fire Record 531 



Movements of Gardeners 532 



Philadelphia Notes 533 



Obituary 533 



Chrysanthemum Ongawa. Illustrated 533 



Catalogues Received 535 



Greenhouses Building and Projected 542 



COLORED SUPPLE,ME,NT 



May Flovirering Tulips 



Everybody has a natural admiration 

 The sports- for the sportsman spirit wherever dis- 

 man spirit played. We hear sometimes of intend- 

 ing exhibitors in thc^ horticultural 

 shows who, upon ascertaining that they will have to 

 face formidable competition, default their entries. 

 Once entered as proposing to exhibit why not "be 

 game" and see it through, even if prize money and 

 honors are out of reach for the time being? An in- 

 stanc'e came to our knowledge recently where eight en- 



tries in one class dwindled down to three, thus em- 

 barrassing the committee of arrangements not a little 

 at the last mDiuent. There is no sporting blood in that 

 sort of business. Don't be a "quitter." 



That the closing days of the 



A suggestion to the |l,iwer show are lint always 



schedule makers ^^isely provided f<ir by the 



schedule makers is a fact often 

 iin|ileasantl\ iin|iressed on the visitor. It is a grievous 

 mistake, after tiie ^liow has been well-advertised and 

 the |ie(i|ile ha\(' begun to talk for it that on the lasi 

 (la\. when Ihe |iiililie attendance is liable to be the 

 hirgest. the liall shnuld jiresent a lot of withei"(l and 

 (lela|iita(ed flowers — in fact, the ruins enly ef what 

 had been a creditable and attractive array "I' beauty. 

 Mark it down for attention next year. Some of the 

 l)est >hiiw ehisses can bo scheduled for the last day 

 without iletriment tn tlie earlier days when tables are 

 not infrequentlv badly overcrowded. Another ini- 

 ])rovement would lie to put the seedling classes on the 

 first day when the florists and fanciers who are espe- 

 cially interested in this department are more likely to 

 be present. If the above suggestions are followed a 

 better show and more general satisfaction will be the 

 result, the laVior will be divided for managers and 

 judges and if the rule concerning the removal of all 

 faded material be enforced a long step towards the 

 legitimate |iurp(ise of the flower show will have been 

 taken. 



One result of the November 

 Present conditions elections is the assurance that 

 conducive to ^q widespread political read- 



business enterprise justinent and attendant busi- 

 ness derangement is imminent, 

 and so the prospects are excellent for at least two years 

 more of the same kind of prosperity we have been en- 

 joying. Nothing to compare with the trade of the past 

 year has ever before been experienced in the florist, 

 seed, nursery and allied horticultural industries. Un- 

 der such auspicious circumstances it is incumbent on 

 every one to diligently "make hay while the snn 

 shines," No horticultural business enterpri.se if intel- 

 ligently conducted and vigilantly followed up can fail 

 to succeed under these conditions. Among the essen- 

 tials of modern business management ample publicity 

 stands in the first rank and no factor counts for more 

 than liberal and continuous advertising. This is 

 something which most people learn with exasperating 

 slowness. In the mind of the novice advertising is an 

 expense to be pared down as much as possible i-atlier 

 than an investment promising good dividends. 'I'hose 

 who get frighteneil and discouraged because a pro- 

 digious trade does not immediately follow u[)on their 

 first few timid advertising ventures are not the sort of 

 men who •■■get there," The profit from advertising is 

 enmulati\c and if one will only keep hammering away 

 incessantly he will be sure to win out in good time. 

 There will never be a better time than the present for 

 a display of courage in this respect. 



