60 



HORTICULTUEE 



July 10, 1915 



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MONG our customers are some of the big- 

 gest cranks in the business. 



Leastwise that's what a lot of their fellow grow- 

 ers tell us. 



But strange as it may seem, we have not found 

 them to be cranks at all. Simply because a 

 man has pronounced ideas and wants them car- 

 ried out, doesn't make him a crank. 



It proves he is a thinker. And when a man 

 does a lot of good, hard thinking, he grows. 

 And the man who is growing, you know well 

 enough, makes the best kind of a grower. 



We build our houses according to specifications. 



That's exactly what our specifications are for. 



It's why our specifications are so much more 

 specific than the general run. 



When these so-called cranks buy their houses 

 of us and drive a close bargain; we don't blame 

 them. We are doing the same thing with every- 

 thing we buy. We have to; or we couldn't sell 

 houses to these close buyers and make a cent. 



And surely we are not in business for the fun 

 of it, any more than they are. 



So looking at it from all sides of the question: 

 it seems as if our entire organization was trained 

 right along the crank lines, which puts us in a 

 position to surely satisfy the most cranky to 

 satisfy. 



As we understand it, you are. a bit of a crank 

 yourself about some things. 



Then let's get together and do business. It's 

 plain to be seen that "we belong to the same 

 lodge." 



You know now better than ever, why it is you 

 can depend on depending on Hitchings. 



And remember we go anywhere for business. 

 Or to talk business. 



Pecky Cypress 



We are prepared to supply our customers with 

 Pecky Cypress material for benches, cut to fit 

 so that it can be quickly erected, or can furnish 

 the lumber just as it comes from the mill. 







Interior of J. \V. Heal's l.nM IloIl^p Krwted at Hanover, Ma>s. It is li; Ivvt Long and 61 I'eet Wide. 



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m NEW YORK 



1 1170 Broadway 



BOSTON 



49 Federal Street 



General Offices and Factorj-, Elizabeth, N. J. 



PHILADELPHIA ^ 



40 S. 15th Street S^ 



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