106 



H E T I C U L T TJ K E 



July 24, 1915 



SEED TRADE 



AMERICAN SEED TRADE ASSOCIATION 



Officers — President, J. M. Lupton, 

 Mattituck, L. I., N. Y. ; First Vice-Presi- 

 dent, Kirby B. White. Uetroit, Mich.; 

 Second Vice-President. F. W. Bolgiano, 

 Washington. D. C; Secretary-Treasurer, 

 C. E. Kendel, Cleveland, O. ; Assistant 

 Secretary, S. F. Willard, Jr.. Cleveland, 

 O. Cincinnati, O., next meeting place. 



Value of Imports ot horticultural 

 goods at the port of New York for 

 week ending July 10, is given as fol- 

 lows: Manure salt $8821; fertilizer 

 $103; clover seed $9435; trees and 

 plants $276. 



On Thursday. July 15 the heads of 

 departments and other officials of the 

 Peter Henderson & Co.. store to the 

 number of about thirty enjoyed an 

 outing by auto to Coney Island, with 

 dinner at Guffanti's. speeches and a 

 record good time altogether. 



ATLANTIC CITY GLADIOLUS SHOW 



All arrangements are now perfected 

 for the Gladiolus Show at Atlantic 

 City. The show will be held at the 

 Royal Palace Casino, situated on the 

 Boardwalk, and facing the ocean from 

 three sides, so that the hall is as cool 

 as one could wish for. 



The dates are August 26, 27, 28 and 

 29. Admission from 10 A. M. until 

 6 P. M. 15 cents; from 6 P. M. until 

 10 P. M. 25 cents. 



On each afternoon of the first three 

 days a lecture will be given. (1) by 

 Max Schling. New York, on "How to 

 arrange flowers artistically." (2) by 

 Arthur Cowee, Berlin, N. Y., on "The 

 varieties ot Gladiolus." (3) by Maurice 

 Fuld, New York, on "How best to grow 

 the Gladioli by the amateur." The 

 fourth day being Sunday the lecture 

 has been omitted. Every evening from 

 8 to 10 music will be rendered by 

 Schwab's Orchestra, the best in At- 

 lantic City. 



The hall has been spaced into ex- 

 hibitors' spaces, each measuring 6 by 

 20 feet. Every exhibitor must try to 

 break away from the old methods of 

 exhibiting, and display his flowers in 

 an original and artistic way. so that 

 the entire show will be a thing of 

 beauty. Exhibitors are charged rental 

 of $20 for each space, but the commit- 

 tee pledges itself to refund this 

 amount if the returns from the show 

 warrant it. A number of spaces are 

 unengaged, and applications should be 

 made at once to .Maurice Fuld, 1 

 Madison avenue, N. Y. City. The com- 

 mittee is confldent, that if the weather 

 conditions are favorable, our show will 

 draw an attendance of 100.000 people 

 during the four days, so that the ex- 

 hibitors have a splendid guarantee of 

 making their exhibit profitable. 



The committee from the very first 

 has planned this exhibit for the ex- 

 clusive benefit of the American grow- 

 ers and dealers, and they will encour- 

 age all exhibitors to book as much 

 business as they possil)ly can. Appli- 



cations from foreign firms, both for 

 space for exhibit and advertising in 

 the souvenir bulletin, have been re- 

 fused. 



A special souvenir bulletin and pro- 

 gram is in the course of construction, 

 and the committee is glad to announce 

 that the advertising space in this bul- 

 letin has been completely covered, and 

 that further applications must be re- 

 fused. The bulletin will contain as 

 contributors, the names of every prom- 

 inent gladiolus grower and lO.UOO of 

 same will be published which will be 

 sold at the exhibition at 10 cents each. 

 The entire week will be known in At- 

 lantic City, as Gladiolus Week. This 

 has been originated by the Publicity 

 Bureau, and the Hotelmen's Associa- 

 tion of Atlantic City, who are co-oper- 

 ating with our committee to make the 

 show a tremendous success. 



The growers from all over the coun- 

 try will contribute in the neighbor- 

 hood of 100.000 spikes of cut gladioli, 

 which will be furnished free of charge 

 to all the beach front hotels, who will 

 use them to decorate their dining 

 rooms. In return the hotels will prom- 

 inently advertise our show on their 

 daily menus. As a further advertis- 

 ing campaign, the newspapers of At- 

 lantic City will help us, and lithograph 

 display signs will be prominent in the 

 lobbies of the hotels, and in all the 

 shop windows along the boardwalk. 



The committee will gladly help those 

 attending the show, to arrange hotel 

 accommodations for them. For the 

 benefit ot those who are rather handi- 

 capped in the knowledge of arranging 

 flowers artistically, an artist has been 

 engaged who will help every exhiljitor 

 to accomplish what he is after. The 

 hall will be open the day previous to 

 the show, and a carpenter and sign 

 painter will be on hand, to be of fur- 

 ther assistance. 



M.\rRiCE Fuld. Chairman; Mrs. B. 

 H.\5[M0XD Tr.uy. Arthuk Cowkf.. 

 George W. Kebk. 



flperlal Exhibition Committee. 



Newburgh, N. Y. — The directors of 

 the Yuess Gardens Company have 

 elected the following officers for a 

 year: President, W. Stanley Murt- 

 feldt; vice-president. Percy W. Her- 

 bert; treasurer, 0. J. Cathcart; secre- 

 tary, R. Harry Cathcart, Jr. 



Celery Plants Growing in Flats 



For Sale in Front of Your Store 



Also l<Mise c.'li-ry piiints piiIliMl Irrsli. 

 V:iriiti(s Golden Self Blanchini-. Giant 

 Pascal and White Plume. Late Iciiaato aud 

 I'MliliaKc planls. I'cltP.l st r.i vvhi'ily |il:iiits. 

 Witl.mf Chiriry seed— lliis yi'^r's .rup. 



WARREN SHINN, Woodbury, N. J. 



It is our BUSINESS to supply 

 you with 



SUPERIORGLADIOLI 



JOHN LEWIS CHILDS 



FLOWERFIELD. L. I., N. Y. 



Um LILIES for IMMEDIATE SHIPMENT 



From Cold Storage Warehouse 



Price 



Size per case per case 



gpeclosam Rnbrum. 8-9 225 $12.60 



" 9-11 126 12.60 



11-13 100 12.60 



Multlflornm 6-8 400 16.00 



Send for complete catalogue on all bedding plants. 



OnUAN I IDUflN 108 West 28th St. 



nuniiiii Ji iniffiii) newyork 



MICHELL'S 



GIANT PRIZE 

 PANSY SEED 



NEW CROP 



GIANT EXHIBITION MIXED. A 



Giant Strain wLlch for size of bloom, 



lieavy texture and varied colors and 



sbades cannot be surpassed. Half trade 



pkt., 30c.; 50e. per tr. pkt.; per % oz., 



T5c. : !$5.00 per oz. 



Tr. Pkt. Oz. 



Giant Prize .4iure Blue $ .40 $1.75 



Giant Prize Black Blue 40 1.75 



Giant Prize Emperor Wil- 

 liam, Blue 40 1.75 



Giant Prize Hortcnsia Red .40 2.50 



Giant Prize King of the 



Blacks 40 1.75 



Giant Prize Lord Beacons- 

 Held, Purple Violet 40 1.75 



Giant Prize Peacock, Blue, 



Claret and White 40 2.50 



Giant Prize Snow Queen, 



Pure White 40 1.76 



Giant Prize Striped and 



Mottled 40 1.76 



Giant Prize White with 



Eye 40 1.76 



Giant Prize Pure Vellon- . . .40 1.75 



Giant Prize Vellow with 



Eye 40 1.75 



Also all other seasonable seeds and 

 supplies. Send for Wholesale Cata- 

 logue and Price List. 



HENRY F. MICHELL CO. 



Flower Seed Specialists 

 518 Market St., Philadelphia, Pa. I 



MY WINTER 



Orchid Sweet Pea 



has received the highest award, the 

 Gold Medal of Honor, by the Pan- 

 ama-Pacific Exposition. 



Write for List. 



ANT. C. ZVOLANEK 



LOMPOC, CALIF. 



W. E. MARSHALL & CO. 



SEED, PLANTSrAND BULBS 

 ^Horticul tural S undries 



166 W. 23rd;St.,i NEW YORK 



Burpee's Seeds 



PHILADELPHIA 



BLUB MST OF WHOEES.\I.E PRICES 



HAILED ONLrT TO THOSE WHO PLANS 



FOB PROFIT 



Place your order now for Ayres' Winter 

 Flowering 



SWEET PEA SEED 



S. BRYSON AYR.es CO. 



** Rtn^T^uned Sjveet Pea Specialists" 

 BUNKTBIiOPK. IKDCPKNDKNCB. HO 



