124 



HORTICULTURE 



July 24, 1915 





I 



M 



W 



m 



WJi 



w 



1 



This big: house of N. F. McCarthy's at Montrose, Mass., and that of Sinclair's at Smith's Ferry, Mass., has 

 helped us sell more houses than any we ever bailt in the East. We would like you to be our gue«t and go 

 look at them. Will you go? 



How Thmgs Look 



LAST Tuesday I returned from an extended trip 

 through the Eastern States. 

 Took it, to find out "How Things Look," as 

 they say in Boston when speaking of business con- 

 ditions. 



The papers are filled these days with the words of 

 fortune tellers, who for one reason or another 

 (mostly another) seem to feel they are competent 

 to pass on anything from the number of kernels of 

 corn there will be on a cob; to what the price of 

 pink Killarneys will be the day before Xmas. 

 It makes good reading what these sooth-sayers turn 

 out, but it has very little to do with real business. 

 Being in a very real business, we determined to get 

 a line on things correctly. 



The Eastern States was selected, because of the 

 well-known conservatism of its business men. 

 In Kansas you know they whoop things up, and then 

 have to strain every nerve to see that they stay up. 

 But the "Boston way folks" know that you can't 

 bake beans only just so fast, without burning them. 

 So they form their business judgments on the baked 

 bean plan. Consequently when you get their point 

 of view, it is apt to be done all the way through and 

 browned all the way around. 

 But enough of beans — now for the tacts. 

 Of the many men In various lines of business with 

 whom I talked, but few were anything but opti- 

 mistic. Of course there were some calamity howlers. 



W) 



I 



W) 



m 



W 



m 

 m 



M NEW YORK 



^•); 1170 Broadway 



WL 



The kind which, like the poor, "we always have 

 with us." 



Boilii.g the whole thing down, the impression seemed 

 to be that the European War was on for a long pull, 

 and that this country was never In a better position 

 to make money. Now If the business men would 

 stop taking their pulse every few minutes and In- 

 stead of talking war, eating war, and sleeping war, 

 would get business busy, that business would then 

 start moving briskly. 



As one man put it: "Cut out the war talk and go 

 along and roll your hoop." 

 So I came back, feeling decidedly optimistic. 

 As far as our orders are concerned, we have nothing 

 to kick about; especially those for our Reconstructed 

 Construction. From the way our commercial busi- 

 ness Is going, it's evident that a lot of the growers 

 are confident of business being such as It never has 

 been before, and they are going to be ready to get 

 their share along with some of that belonging to the 

 other fellow who has put off building. 

 As you know, building conditions were never better. 

 Materials are lower than they will be again for many 

 a long day to come. Labor is plentiful and eager 

 to work when they work. 

 And now, how about you? 



You know we go anywhere for business. Or to talk 

 business, and you can depend on, depending on 

 Hitchings. 



Hitcixitvggs ^ Cotu pany 



BOSTON 



49 Federal Street 



General Offices and Factory, Elizabeth, N. J. 



PHILADELPHIA 



40 S. 15th Street 



i 



m 



mBmMmBmmmmmmmmmmmm 



'j^ss-^sifss-i^Sfss'^aas^^aHss'^ 



