140 



HORTI CULTUEE 



July 31, 1915 



ALEX. McGONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Telegraphic orders forwarded to any 



part of the United States, Canada, and 



all principal cities of Europe. Orders 



transferred or Intrusted by the trade to 



our selection for delivery on steamships 



or elsewhere receive special attention. 



Cost o/ Cabling Foreign Deliz>eries 



Must be prepaid 



Reference or casli mnst accompany all 



orders from nniuiown correspondents. 



Cable Address, ALOBXCOXinBXLs 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Asso. 

 DAVID CLARKE'S SONS 



Deliver orders from any part of the country to 

 New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 



2139-2141 Broadway, ■ New York 



Teiepbooe ItSl-lBBS Colanebai 



Established 1874 



13 iv i^ r> s 



FIjORIST 

 N. E. Cor. 44 St. & Madison Avenue, N. Y. City 



( Member Flonsis' Telegraph Delivery Asso. ) 

 Flowers shipped on all Steamers. Special Correspond- 

 ence in all the large cities of Europe and the British 

 Colonies. Telegraph and Cable address, Dardsflor. 



NEW YORK 



609-611 Madison Ave. 



Choicest cut flower* and 

 designs for all occa- 

 sions. Steamer and the- 

 atre flowerg a apaciaUy. 



Member Florists Tel. Dellveiy. Wire Me Your Orden 



YOUNG & NUGENT 



42 West 28 Street 

 New York 



Members Florists' Telegraph Delivery 



S.A.ANDERSON 



440 Main St., Buffalo. N. Y. 



ANDERSON service means fresh, sturdy 

 stock, and prompt deliveries In BUFFAXjO, 

 LOCKPORT, NIAGARA FAX.I.8 ud 

 WESTERN NEW YORK. 

 Members of Florists' Telesraph Delivery. 



When writing to advertisers kindly 

 mention HORTICULTURE. 



Of Interest to Retail 

 Florists 



HOW TO TREAT YOUR COMPETI- 

 TORS. 



A p.iper read before the Texas St;ite Flor- 

 ists' Association by H, O. Haniia. 



This is a friendly talk, part from 



experience, part from hearsay. We are 



here for our mutual benefit to cure 



the defects and to encourage in being 



and doing the right thing at the right 



time. 



Your competitor is your best friend 

 — you may say "a friend in disguise." 

 He keeps you from being sordid, arro- 

 gant, selfish and perhaps unaccommo- 

 dating. Hence, treat him fair, square, 

 lionorable, just, truthful and con- 

 siderate. Rememhei' the success of his 

 business may often add to your suc- 

 cess. No firm is going to sell all the 

 flowers; each have their friends, and 

 there is a place for him. Do your best, 

 give the best flowers and plants: keep 

 the most attractive store; arrange 

 your flowers the most artistic; excel in 

 all your decorations. Be original, be 

 inventive, but never be a "copy cat.' 

 using your competitor's brain. Set the 

 pace and let him follow. 



Strive to excel. Make your own 

 price and be sure to make it so it will 

 leave you a profit. You owe this to 

 your business and to your competitor 

 and if he is a man he will do likewise. 

 Be on good terms, visit him and his 

 store, and never do anything that 

 would cause you to avoid his presence 

 or his confidence. Never do anything 

 that will cause him to ask you why or 

 wherefore the cause thereof. Honor 

 and truthfulness should govern your 

 acts toward him. Sell all the stock 

 you can, but do it in the right way. 

 Never, no never, let the thought occur 

 to you to cut the price or quality to 

 keep your competitor from making the 

 sale. That is dishonorable. 



If you are making prices on a large 

 job of decorating, wedding, party or 

 hall and you find out his prices and 

 take same for almost half his price, 

 making no money for yourself, but 

 robbing him, this is almost "grand 

 larceny." In furnishing figures for 

 such occasions tell them, "We are not 

 figuring against our competitor, but 

 will make it complete and guarantee 

 satisfaction." This is what we do, and 

 if the other fellow wants it for glory, 

 we do not. AVe are in business for 

 money, and will seek glory and honor 

 on other fields. We often cheapen 

 work until the other fellow gets it, 

 your customer knowing cheap price 

 often means cheap work. 



Never treat your competitor in any 

 way that he will censure you either to 

 your face or to your back. My com- 

 petitors have never come to me and 

 accused me in any way of being unfair 

 to them, or to the trade. Truth pre- 

 vails and lasts. Special sales for sur- 

 plus is legitimate and honorable, but 

 to make floral wreaths for 50c. or to 

 sell carnations continuously for 25c. or 

 35c. per dozen, is disastrous, cheapens 



lOHN BREITMEYER'S 



SONS= 



Cor. Broadway and Gratiot Avei. 

 DETROIT, MICH. 



Artistic Designs . , . 

 High Grade Out Blooms 



We cover all Michigan points and good 



sections of Ohio, Indiana and Canada. 



Members Florists' Telegraph Delivery 



Association. 



THE ROSERY 



23 STEUBEN ST. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Florists' Telegraph Delivery 



|^,% WASHINGTON, 



GUD£ BROS CO 



GUDE'S 



Member Florists 

 Telegraph 



Delivery 



SAMUEL MURRAY 



Kansas City, Mo. 

 1017 Grand Ave. 



Member of the Florists' Telegraph Delivery 



^"^ Parle Floral Go. 



J. A. VALENTINE, Pres. 

 Member Floriste' Telegraph Delivery. 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



(Rochester Pbone 506. Long Dist. Bell Phone 3iSq 



Members Florists Telegraph Delivery 



7HE HOME OF FLOWERS'* 



The largest cut tlower store in America, 

 Orders for the TWIN CITIES and tor ail 

 Northwestern points g:iTen proinpt at- 

 tention. 



HOLM & OLSON, Incorpo«Ud 

 «T. PAUL, MINN. 



RANDALL'S FLOWER SHOP 



■ABBT I. BAinDAU., Pr»pri«t«. 



Phone: Park M 

 3 PLEASANT ST., WORCESTER. MASS. 



.^f ember Florists Telegraph. Delirerv AssociaitOH 



When writing to advertisers kindly 

 mention HORTICULTURE. 



