July 31, 1915 



HORTICULTURE 



141 



CHICAGO 



Send Your Orders to 



WILLIAM J. 



SMYTH 



Member Florists' Telegraph 

 Delivery Aasociation 



Michigan Ave. at 31st Street 



Prompt Auto Delivery 

 Service 



BOSTON I 



THOS. F. GALVIN 



IIMCS. 



ilCUf VnDI^ S^^ ^"^*' Ave. 

 HCff I UniV Vanderbilt Hotel 



Park Street 

 799 Boylston Street 



Oeliyeries to Steamers and all Eastern Points 



CLEVELAND 



A. GRAHAM & SON 



5523 Euclid Ave. 

 Will take good care of your orders 



Members of F. T, D, Associatiqn. 



WASHINGTON 



91S F ST. N. W. 



F. H. KRAMER 



Anto delivery of Designs and Flowers to 

 any address in Washington. 



Stock and Work First Class 



WE DELIVER IN NEWPORT 



Old Established Leading 

 Florist House 



GIBSOIM BIROS. 



Bellevue Ave., Newport, R. I. 



F. R. PIERSON CO. 



FLORISTS AND 

 PLANTSMEN 



TARRYTOWN ON HUDSON, - N. Y. 



AI.BANY, N. Y. 



Flowers or Design Work 



BELIVKKEI) IN .VLBANY AND VICINITY 

 ON TKLK(iK.4I*HIC ORDER 



11 NORTH PEARL STREET, ALBANY, N.1 



ST. LOUIS, MO. 



FRED C. WEBER 



4326-28 Olive St. 



Mtmher Florists Telegraph\Dflivery Asiociation 

 NOTICE INITIALS. We have one store only 



ROBERT J. DYSART 



PUBLIC ACCOUNTANT AJJD Al DITOB 



Simple methods of correct acrounllnir 



wpeilally a<Iai>teil for florlntH' une. 



BOOKS B.ALANCED AND ADJUSTED 



MerrliantH Bank Bullilini; 



40 STATE ST. - - - - BOSTON 

 TelephoM MaU H 



the goods, and can be no jinitit, or i 

 any, very little. It costs in Texas to 

 grow flowers, and to buy we all know 

 there is a cost and e.xpense. The trade 

 wants good stock and is willing to pay 

 for it. 



Never pull crepe against your com- 

 petitor nor allow your agents to do so. 

 This is dishonorable and unworthy of 

 your profession. Remember you sell 

 God's most gracious gift to man in all 

 its sweetness and beauty — hence do 

 not cheapen it nor tarnish it by little- 

 ness or unworthy act. Never, never, 

 cut your price, solely to keep your 

 competitor from making the sale. 

 That is almost petty theft. 



Tell the truth and expect it of your 

 competitor. Never tell that an azalea, 

 poinsettia or primrose will bloom all 

 summer in order to make a sale. That 

 is lying, and your competitor may be 

 honorable. These things are done. I 

 have known clerks to tell customers 

 theirs was the only flower store, when 

 there was one almost across the street. 

 For shame, you may some time make 

 a sale by misrepresenting but a clear 

 conscience is more than a few pennies. 



We have R. R. Commissions to make 

 the railroads "toe the mark," not to 

 cut the prices, or to make rebates, and 

 in many places florists need similar 

 regulating. Permit me to say that we 

 have two competitors, and we are on 

 friendly terms; trade, loan or sell any- 

 thing the other needs. I appreciate 

 accommodating my competitors. 



Never cheapen your goods by giving 

 away a flower or corsage to almost 

 every one that enters your store, try- 

 ing to Iniy their trade. There are 

 times to give judiciously. Flowers 

 have value. Neither the dry goods 

 men, nor the grocer nor the druggist, 

 continuously give away their goods. 

 Then why should you? Don't make 

 yourself cheap nor your stock common. 

 Flowers have value and dignity, if I 

 may use the word. 



NEW FLOWER STORES. 



Chicago — John Meyer, who has been 

 a vender of flowers in this city for 

 some time has now opened a store at 

 2029 W. Chicago Ave. 



Chicago — Herman H. Wenk and H. 

 Nelles liave opened a retail flower 

 store at 302 W. North Ave., to be 

 known as the Plaza Flower Shop. 



NEWS NOTES. 



Greenwich, N. Y. — Frank H. West- 

 inghoiise. Academy street, has pur- 

 chased the greenhouse and florist busi- 

 ness of P. H. Hiilst. 



Rhinbeck, N. 'Y.— Charles R. Traver, 

 was elected president of the Violet 

 Growers' Mutual Association at the 

 annual meeting held in the Town 

 building. Saturday evening, July 10. 



Lowell, Mass. — The oflice building of 

 the Mc.Manmon Company, florists. 

 Marshall avenue, was badly gutted and 

 tlie roof burned oft Wednesday, July 

 2l8t. The damage will probably 

 amount to several hundred dollars. 



"The Telegraph Florist" 



Member of Florists' Telegraph Delivery 



3743 Bromfield St., Boston, Mass. 



REDTER'S 



Members Florists 



Telegrsph 



Delivery 



STORES IN 



New London and Norwich, Conn, 

 and Westerly, R. I. 



Wo cover the territory between 



New Haven and Providence 



Orders for New Tort. Write or Phone to 



MAX SCHLIIMC 



22 West 59th Street, Adjoining Plaza Hotel 



Best Florists In tlie States as References. 



EUROPEAN ORDERS EXECUTED. 



Members of the Florists' Teleprapti 



Delivery, 



HESS & SWOBODA 



rL,OR.ISTS 



Telephones 1B»1 and I, IMl 



1415 Farnum St., 

 OIVIAMA. NEB. 



THE J. M. GASSER COMPANY, 



CLEVELANI 



Euclid Avenue 



Kerr 



ORDERS 



FOR 



TEXAS 



The FlorUt HOUSTON, TEXAS 



Member F. T. D. Association. 



The Far- Famed Flowers of 



TORONTO 



Delivered on mall or t«Ierraph order for 

 any ocvaftlon, In anj- part of the Domlnlom. 



JOHN H. DUNLOP 



•S Yonsa St., - - TOBOMTO, ONT. 



In Writing Advertisers 



Kindty Mention 



HORTICULTURE 



