242 



HOKTICULTUEE 



August 21, 1915 



drafted and chairmen of committees 

 carefully selected. They are as fol- 

 lows: 



Committee on Press, Publicity and 

 Advertising, W. P. Therkildson; Se- 

 curing Exhibits, William Kleinheinz; 

 Decorations, John Habermehl; Special 

 Premiums, Wm. P. Craig; Special Feat- 

 ures, Chas. Grakelow; Lease and Con- 

 tracts, A. Farenwald; Music, Leo Nies- 

 sen; Printing, S. S. Pennock; Conces- 

 sions, Henry F. Michell; Trade Ticlc- 

 ets, E. J. Fancourt; Lectures, J. Otto 

 Thilow; Bureau of Information, Fred- 

 erick Cowperthwaite; Secretary and 

 Treasurer, A. A. Niessen; Commlttee- 

 at-Large, George Burton, Louis Burk, 

 Robert Craig. 



These gentlemen appointed from 

 among the craft in Philadelphia, others 

 to serve on these committees. The 

 chairmen of these committees form 

 what Is known as a Local Executive 

 Committee to carry out in detail the 

 work of the show. Such committees 

 have met from time to time, about 

 once a month, and are enthusiastic 

 about the coming exhibition. Through 

 the generosity of H. F. Michell Co. and 

 H. A. Dreer the grass plots In front of 

 the big Convention Hall, where the 

 show is to be held, have been taste- 

 fully planted and serve as a beautiful 

 advance guard of what will happen In 

 the near future in the building. There 

 recently appeared in the Philadelphia 

 Record about a half page, showing the 

 building, in front and grounds, as 

 treated by the above mentioned firms. 

 This shows the good work that Is being 

 done by the Publicity Bureau of which 

 Mr. Therkildson is the head. 



I also wish to mention the good work 

 of Mr. Farenwald and the Committee 

 on Lease and Contracts. By their 

 earnest efforts the rental for this mam- 

 moth building has been secured at the 

 low rate of $100 per day. We have 

 been able to secure the co-operation of 

 the American Carnation Society, this 

 being the 25th year since the organiza- 

 tion of that Society, the same to be 

 celebrated by a silver jubilee to be 

 held at Philadelphia in connection with 

 the show. Their premium list has been 

 prepared by them and, underwritten 

 by the Society, will be published In 

 the next edition of the "Premium List" 

 which will go out some time this fall. 

 By this time The American Rose Soci- 

 ety will have their list completed and 

 same will also be a part of the next 

 schedule. 



The plant growers, of whom there 

 are so many In the vicinity of Phila- 

 delphia, are already making prepara- 

 tions. The Pennsylvania Horticultural 

 Society have Joined hands and have 

 appointed a committee of three to 

 work in conjunction and act as part of 

 the Local Executive Committee. The 

 guaranteed funds of $10,000 has been 

 completed and contains the usual 

 country-wide list of guarantors. Wil- 

 liam P. Craig, Chairman of Committee 

 on Special Premiums, reports a very 

 large list of donors and expects to 

 more than double what he now has In 

 the near future. 



The size of the building, which will 

 enable all of the show to be on one 

 floor, should work out very favorably, 

 and then the large balcony with its 

 great seating capacity will prove to be 

 a feature of the show that will appeal 

 to the public as there seems to be a 

 delight to sit among the flowers and 



listen to the music. The installation 

 of heat for the building has been cared 

 for and wUl be installed at a very 

 normal cost. The total premium list, 

 as offered, is $15,000, the largest sum 

 ever offered in this country at a flower 

 show. 



I will conclude my report by saying 

 that in my estimation the coming exhi- 

 bition in Philadelphia will, from all 

 standpoints eclipse anything ever be- 

 fore attempted in this country, and I 

 have no doubts about the financial suc- 

 cess. This annual Convention of the 

 Society not being held In the east this 

 year or next will no doubt help to sell 

 space at the National Flower Show, as 

 the records of previous exhibitions 

 show that the attendance by the trade 

 at the past exhibitions have been 

 greater than at the convention and it 

 is at a season of the year when the 

 buyer is usually in the market for his 

 spring or Easter business. 



Secretary Young stated that all pros- 

 pects are favorable and he can see a 

 bright augury for the National Flower 

 Show in the whole-hearted cooperation 

 which is assured in Philadelphia. A 

 ladies' organization has been started 

 in Philadelphia and preliminaries are 

 developing satisfactorily in all re- 

 spects. 



COMMITTEE ON PRESIDENT'S 

 ADDRESS. 



The committee on President's ad- 

 dress made a well-considered report fa- 

 vorably endorsing all the recommenda- 

 tions made by President Welch. They 

 recommended the appointment of a 

 special committee to draft proposed 

 amendments to the Constitution for 

 submission to the executive board and 

 on their approval to be voted on at the 

 next Convention, covering the presi- 

 dent's views as to the selection of the 

 Convention City two years in advance, 

 the employment of counsel to assist 

 the legislative committee, making the 

 Washington representative an ex- 

 officio member of the executive board, 

 providing that directors be elected in- 

 stead of appointed and that executive 

 board members from affiliated organi- 

 zations shall furnish credentials of 

 their election. The president's pub- 

 licity recommendation was endorsed 

 and adopted, also his recommendation 

 as to a committee of nine to consider 

 how best to handle national credits 

 and collections, but the committee to 

 incur no expense and report to the ex- 

 ecutive board. This recommendation 

 was adopted after a very full and in- 

 teresting discussion generally partici- 

 pated in, the consensus of opinion be- 

 ing that this matter requires careful 

 handling because it treads dangerous 

 ground and probably would be best if 

 conducted by some affiliated body not 

 directly involving the parent organi- 

 zation. The recommendation to Im- 

 prove voting methods was also en- 

 dorsed and referred to a special com- 

 mittee to draft the proper constitu- 

 tional amendment. The general accept- 

 ance of the president's recommenda- 

 tions was a signal recognition of his 

 ability, zeal and devotion which fact 

 the committee in concluding its report 

 called attention to. 



NOMINATION OF OFFICERS. 

 Vice-President Daniel MacRorie was 

 unanimously nominated for the presi- 



dency, the nomination being made by 

 W. F. Gude and seconded by H. W. 

 Kruckeberg. W. W. Coles nominated 

 and J. J. Hess seconded Robert C. 

 Kerr of Houston, Texas, for vice-presi- 

 dent and George Asmus nominated W. 

 F. Kasting for treasurer, no other can- 

 didates being presented tor either of 

 these offices. For the position of sec- 

 retary John Young was nominated by 

 J. A. Peterson, seconded by W. W. 

 Coles, and John R. Fotheringham by 

 D. Raymond, seconded by H. A. Hyde. 



VARIOUS MATTERS. 



Robert Pyle moved resolutions of 

 sympathy to Edwin Lonsdale, now in 

 the hospital at Los Angeles, which 

 were carried unanimously by a risiug 

 vote. Banjamin Hammond movel a 

 similar resolution to Wallace R. Pier- 

 son in the hospital in San Francisco, 

 which was seconded by J. J. Hess and 

 carried by an unanimous rising vote. 

 W. F. Kasting moved resolutions on 

 the death of Prof. J. F. Cowell, Botan- 

 ist of the Society to be formulated by 

 a special committee and chair appoint- 

 ed E. G. Hill, Theo. Wirth and George 

 Asmus to report on Thursday. Ex- 

 President Wirth presented an Invita- 

 tion from the Association of Park Su- 

 perintendents to attend a stereopticon 

 lecture by Hon. Sam'l B. Hill, presi- 

 dent of the Columbia Highway Asso- 

 ciation, and the invitation was accept- 

 ed for Wednesday afternoon. Conse- 

 quently the business scheduled for 

 Wednesday afternoon was proceeded 

 with at the forenoon session — viz., the 

 discussion, "Are Not Insurance Rates 

 on Modern Greenhouse Establishments 

 Too High, in view of the lighter risks 

 accruing from better and less danger- 

 ous construction?" led by Wm. F. 

 Kasting, and the report of the commit- 

 tee on National Publicity by Irwin 

 Bertermann, chairman. Mr. Berter- 

 mann's report, which follows, was re- 

 ferred to the executive committee to 

 be treated in line with previous action 

 on President's recommendations. 



REPORT OF COMMITTEE ON PUB- 

 LICITY. 



National publicity, a much talked of 

 problem hard to solve, yet with won- 

 derful possibilities and a great future, 

 particularly in the field of the florists' 

 profession. 



As a sequence to the talk of Mr. 

 Philip Breitmeyer during the Execu- 

 tive Board meeting at Chicago, March 

 2, our president appointed the follow- 

 ing gentlemen, George Burton, Irwin 

 Bertermann and W. F. Kasting as a 

 committee to deal with the problem. 

 Little has been done further than mak- 

 ing the following report which wo 

 trust may have a stimulating effect 

 in an undertaking the National So- 

 ciety stands much in need of. 



Large appropriations for the further- 

 ance of publicity throughout the land 

 are impractical from a financial stand- 

 point and unless carefully safeguarded 

 and given detail attention, there is 

 much liability that a large percentage 

 of the same be wasted. 



Advertising experts of the larger 

 cities have in several instances made 

 suggestions to prominent members of 

 the S. A. F. in regard to national pub- 

 licity. In the main, their ideas were 

 practical and would no doubt bring 

 results, but it was also very evident 



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