252 



HORTICULTURE 



August 21, 1915 



STRICTLY UP-TO-DATE NOVELTIES 



The American people will spend their money at home this season. 

 Florists who are prepared will get some of it. We are ready for 

 you with 



A SPLENDID LINE OF NEW SUMMER FLOWER BASKETS 



All staples such as Cycas Leaves, Magnolia Leaves, Preserved Adi- 

 antum Sprays, etc., etc., in full assortment and bed-rock prices. 



Send for prices and you will be astonished to see how much you can 

 do with a little money when you go straight to headquarters. 



% THE FLORISTS' SUPPLY HOUSE OF AMERICA 



j H. BAYERSDORFER & CO., Philadelphia^ 



Street, 

 PA. 



NEW YORK. 



Phil. Kessler has returned to the 

 mountains for another week's vacation 

 with liis family 



W. P. Ford has been rusticating as 

 time and business would permit, down 

 in Chester County, Pa. 



Miss Rose Grafmann, bookkeeper 

 and cashier for J. K. Allen is spending 

 two weeks at Rockaway Beach. 



Twenty-eighth street seems rather 

 lonesome without John Young. His 

 return from San Francisco will be a 

 welcome event. 



J. K. Allen has stretched an awning 

 over the open area in the rear of his 

 wholesale flower store and finds it an 

 admirable place for the gladiolus 

 blooms, which are coming in by the 

 thousands at present. 



Hadley rose is said by some to be 

 a difficult variety to grow. A. S. 

 Burns, Jr., does not find it so. He 

 s?ys it wants plenty of room and when 

 so planted it will give a big account 

 for itself. His success with this su- 

 perb rose is well demonstrated in the 

 q 'antity and quality of the shipments 

 lo P. J. Smith every morning. 



C. C. Trepel's new greenhouse '48 by 

 100, on the roof of his new building, 

 89th street and Broadway is nearing 

 completion. It is an iron frame struc- 

 ture and one of the best examples of 

 .Jacobs & Sons' construction. It will 

 l)e connected with the street by ele- 

 vator service. C. C. Trepel is enjoy- 

 ing a well-earned vacation in Oxford. 



Francis Scott Key is a leading spe- 

 cialty on the tables of W. F. Sheridan 

 daily. It is a tough fibred bloom and is 

 a favorite with buyers because of the 

 amount of handling it will bear with- 

 out injury, but the growers are cutting 

 it in a too mature condition. The 

 same critcism applies to Ophelia, a 

 rose that is divested of much of its 

 beauty when allowed to spread out too 

 much. 



Quite a number of the horticultural 



trade advertisers have placed their 

 advertising business in the hands of 

 the Tuthill Ad. Agency at 1133 Broad- 

 way. The latest addition to Mr. Tut- 

 hill's growing family is the National 

 Florists' Corporation. The countr>- is 

 overrun with advertising agencies. A 

 few of them are helpful to their clients 

 and appreciated by the magazines and 

 foremost among these in matters hor- 

 ticultural we would place the Tuthill 

 for intelligent, conscientious and effec- 

 tive service. 



Anyone who has not visited the 

 block on West 28th street, between 

 Broadway and Sixth Ave., for several 

 years, would scarcely recognize the 

 place. Once the busy centre of the 

 great cut flower industry of the me- 

 tropolis, the majority of the stores on 

 both sides of the street occupied by 

 wholesale flower dealers, it is now 

 largely a series of buildings and stores 

 to rent. A few of the flower establish- 

 ments are still there, but many have 

 betaken themselves to other quarters, 

 leaving the old haunts vacant, all be- 

 cause of the rapacity of landlords, who 

 set out to grasp everything and who 

 now are paying the penalty for their 

 greed. There is a certain satisfaction 

 in seeing the plight the landlords have 

 brought upon themselves. 



CHICAGO. 



A. J. Zech and wife will leave Sat- 

 urday night for two weeks' vacation in 

 Wisconsin. 



J. C. Schubert, who formerly had a 

 retail store in Chicago is reported ill 

 at the Kennilworth Sanitarium. 



B. Juerjens and son, Wallie, from 

 Peoria, 111., passed through Chicago 

 this week en route to New York to 

 spend their vacation. 



C. L. Washburn and wife are back 

 from California, and Mr. and Mrs. O. 

 P. Bassett are expected to arrive in 

 Chicago Saturday. They are making 

 the trip by auto from Pasadena, Cali- 

 fornia. 



SAN FRANCISCO. 



H. A. Avansino of the Fairmont 

 Floral Co., Powell street florists, is 

 spending a vacation at his beautiful 

 summer home in Fairfax. 



Arrangements have been completed 

 by Mr. and Mrs. R. D. Paul tor reopen- 

 ing the Hanford Floral Shop in the 

 Ashby Theater Building, Hanford, Cal. 



A handsome bowling trophy arrived 

 the first of the week from the Aphine 

 Manufacturing Co., Madison, N. J., to 

 be awarded for the highest Individual 

 score in the contest between the 

 Society of American Florists and Or- 

 namental Horticulturists, the National 

 Association of Gardeners and the 

 American Association of Park Super- 

 intendents. 



The Spokane Florist Co., of Spokane, 

 Wash., has secured a new location, hav- 

 ing taken a five year lease on a store 

 in the new Mohawk Block on Riverside 

 street, between Howard and Stevens, 

 which is nearing completion. The 

 shop is to be nicely fitted up. The 

 main floor will have a floor space of 

 23 by 90 feet. 



PHILADELPHIA. 



Harry Bayersdorfer and family are 

 sojourning in Atlantic City at present, 

 Mr. Bayersdorfer coming up daily to 

 business in Philadelphia. 



E. H. Wilson, of the Arnold Arbo- 

 retum, will deliver his lecture on the 

 flora of northern China before the 

 Pennsylvania Horticultural Society, 

 next January. Secretary Rust says 

 this will be the first of an interesting 

 series now being arranged for the com- 

 ing year. 



On the opening day of the Conven- 

 tion the following telegram was sent 

 from this city to San Francisco: 



"To P. Welch, President S. A. F., Sau 

 Francisco, Cal. — Greetings from special 

 meeting, Stewart, Westcott, Watson, Forbes, 

 Michell and others of Philadelphia. New 

 Viirk and Boston. May wisdom guide yo», 

 and may you have a successful cuuveutlon. 

 Si,ri-y we are not with you in person as we 

 arc in spirit. 



iiii-; oi.uoiiARn." 



