Septerabei' 4, 1915 



HORTICULTUEE 



333 



men who are doing the work should 

 be honored and appreciation shown by 

 their brother Horists and I sincerely 

 hope they will get this without any 

 curtailing. 



ir publicity and advertising in the 

 florist trade will keep on increasing 

 as it has within the last five years I 

 can safely state that in another five 

 years the trade will be on more of a 

 business basis than it is now. The 

 time has past where a merchant or 

 business man could not be a florist un- 

 less he was a graduate from a green- 

 house. Today the most prominent re- 

 tail florists have graduated Irom mer- 

 chants' office or business institutions. 

 The grower, of course, does not like 

 this as well, but let the grower raise 

 a pretty plant, or cut flowers, then add 

 the artistic taste of the up-to-date re- 

 tailer, and let him place it in his 

 method on the market, and watch the 

 success. 



The success of the Ford automobile 

 organization is not so much the me- 

 chanic who puts it together but the 

 raerchaijfs ways of publicity. You will 

 find that the largest part of the pub- 

 licity was studied out by not so much 

 the practical and theoretical man as 

 the man with the most modern up-to- 

 date business ideas. 



Of course. I have to come back to 

 my first saying that advertising must 

 first start by getting up an article 

 which will stand on its merits, and 

 which you can fully back up before 

 you reach out for the publicity. 1 

 could keep on writing on these lines, 

 but the same substance will always 

 lead me back to my first saying, that 

 before we can think of a national ad- ] 

 vertising campaign we must have, first 

 of all, representative retailers in every 

 town who will back up our preaching 

 and give the best of service, followed 

 up with a prompt payment of their 

 bills and not allow them to run along 

 for three, four or six months, or even 

 longer. It is to be regretted that there 

 are many florists in this country who 

 seem to forget that prompt payments 

 of bills is one of the greatest reputa- 

 tions a man can get. 



Yours in hope that within the next 

 few years advertising publicity will be 

 increased so that no town will ever be 

 able to report in the florists' trade pa- 

 pers about a glut or overstock of the 

 market. It is up to the retailers to 

 get rid of tlie grower's production, and 

 not up to the grower.. 



RED SPIDER REMEDIES. 



Koster & Co., of Boskoop, Holland, 

 write in reply to an inquiry by one of 

 our correspondents, that they fight red 

 spider on azaleas, blue spruce and 

 other conifers, etc., with a preparation 

 called there Emulgated Carbolinetim. 

 They syringe thoroughly with this in 

 early spring before the buds swell. 

 They claim to have had very fine re- 

 sults and have practically eradicated 

 red spider from their nurseries, where- 

 as i)revious to its use they were badly 

 overrun. 



We understand that this prepara- 

 tion, or a similar material (Carbolin- 

 eum), ■has been tried in this country 

 but it did not seem to take very well 

 Prof. Surface, economic zoologist of 

 the Pensylvania Agricultural Depart- 

 ment at Harrisburg, is authority for 

 the statement that any preparation 



that has sulphur in it will kill red 

 spider. In a bulletin issued last March 

 he said: 



Among tlie vciy couiiuon pests of plants 

 are those comiiuiiil.v known us .Mites or Ued 

 Spiders .\s ;i iiiiitler ii' fiut tlie.v are not 

 Spiders iilllioiii-'li tliey lielong to the same 

 ••eiieral order of miiuiate lite us do the 

 Spiders. .Neither are they always red, as, 

 in fact, they are generally grayish or 

 whitish. These pests are properly called 

 Mites. There are several species of theui, 

 some of which are the most serious pests 

 of vegetation, while others attack stored 

 fruits, and still others are the eoninion 

 Ued Lice of poultry. 



Those Mites whic-h attack vegetation 

 Renerallv aeeompauy Jlildew, and where 

 the leaf or other part of the plant hioks 

 powdery or whitish, as thmigh it were 

 more or less covered with flour, the plant 

 disease known as .Mildew is douhtless the 

 cause, and Mites are generally present. 



Mites on plants are also best destroyed 

 l.y spraying with dilute lime-sulfur solu- 

 tion or the self-hoiled lime-sulfur formula, 

 une pint of strong lime-sulfur solution in 

 ten gallons of water is generally enough 

 to have the ilesired effect for Mites and 

 Mildew of growing vegetation. The spray- 

 ing should be done with an up-turned 

 novLzie held heneath, the leaves of the 

 plants, in order to strike the under side 

 of the leaves, and also turned so as to 

 cover the upper side. A few varieties of 

 plants may be so tender as to require a 

 dilution which is a little greater, but most 

 plants when in leaf will stand even a 

 stronger application than this, which 

 should consequently be made. 





Unequalle<3 for Greenhouse and 

 Lanciscape Fertilizing 



THE PULVERIZED MANURE CO. 



31 Union Stock Yards, Chicago 



SCOTCH SOOT 



Where there Is a honae that Ig J»»' 

 full of buds almost ready to show oolor. 

 nothing will turn better color Into tn« 

 flowers than a little aoot, that can tic 

 scattered over the benches before water- 

 ing The amount applied shoBld not lie 

 excessive, as the soot is very strong 

 and may damage some of the foliage 

 somewhat. Apply Just enough to blacken 

 the surface of the soil In the benches, 

 and let It go at that. Better a little 

 oftener than too much all at once. 



We offer the geoalne In original cwt 

 8ivrlu, at: 



M.OO per 112 lbs.: $17.80 per S«0 Ibii. 



Stumpp & Walter Go. 



30-32 Barclay Street. NEW YORK 



The Becognlied Standard Insecticide. 



A spray remedy for green, black, white fty, 



red spider, tbrlps, mealy bug and soft scala 



Qnart, fl.M; Gallon, f2.S0. 



FUNCINE 



An Infallible apray ranwdy for rose mlldaw. 

 carnation and ciiryBanthemiim rust. 

 Qoart, 7fe| OaUon, *S.«0. 



VERMINE 



A soil sterlUz«r for cot, eel, wire and aasla 

 worma 



Qaart, (l.W; OaUoa, fS.OO. 



SCALINE 



A seallclde and fnnclclde combined tor Ban 

 Jose and various scale on trees and bard; 

 stock, and varlona bUgbta which alfect 

 them. 



Qnart, 7Se: OaUon, V.M. 



NIKOTIANA 



A V2.% nicotine lolatlon properly dllateA 

 for fumigating or raporlzlng. 



Qnart, «1.M; Oalloii, «4.M. 



If yon cannot oiitaln oar prodocAs froa 

 your local dealer, send as your order wm4, 

 we will ship Immediately throncb o«> 

 nearest agent. 



Aphine Manufacturing Co. 



MADISON. N. J. 



GEO. A. BCRNI8TON 

 Preaident 



M. C. 

 Trsa 



^ 



IMP. 

 SOAP SPRAY 



In a Kcientlflcally prepared compound 

 that Is highly efilclent (or AI.I., Insect 

 pentn. Why bother with several sprays 

 when this will answer every purpose 

 throughou the year? 



LOOK FOR THE IVY LEAF TRADE 

 MARK.. 



A»k your dealer or write 



EASTERN CHEMICAL CO.. BOSTON 



Planiliffe Insecticide 



A loliiMTo prepuratlon used by the best 



urowert. for dusting and spruying. 



Write for hook of testinionlals and prices. 



THE PLANTLIFE CO. 



417 Ea«t 19th St., New Yo rk, N^Y. 



Cocoanut Fibre Soil 



Does not stop the use of Bninus. 

 All seedsmen keep It in stock. It Is the 

 last word In FertllUIng Humns 

 Send for Prices. 



20tti CENTURY PLANT FOOD CO. 



27 t 29 eCEM ST., BmiLT, MASS. 



NIKOTEEN For Spraying 

 APHIS PUNK For Fumigating 



ASK YOUR DEALER FOR IT. 



NICOTINE MFG. CO ST. LOUIS, MO. 



