October 23, 1915 



HORTICULTURE 



541 



Follo-w Your Ctirysanthemums IVith 



Winter Flowering Sweet Peas 



YARRAWA 



Tha Beat Pink Winter-Flowering Spencar Under Glatt. 

 Tr. pkt. 75c., U oz. $1.00, per oz. $3.50 



Orchid and Spencer Varieties 



WHITE ORCHID. White; good producer. Tr. pkt., 50c.; 



H oz., 750.; Vi oz.. .$1.00; oz., $1.75; % lb., $6.00. 

 MRS. M. SPANOLIN. Double white. Tr. pkt., 50c.; Vt oz., 



75c.; 14 oz., $1.00; oz.. S;;;.(K); 14 lb., $7.00. 

 MBS. A. A. SK.4CH. BoMiitiful, dcur, light, pink. Tr. pkt., 



50c.; Vi oz., 75c.; oz., $1.75; % lbs., ?6.50. 

 MK.8. JOHN M. B.ARKER. General effect lavender. Tr. 



pkt., $1.00; Vi oz., $1.50; V'. oz., $2.50; oz., $4.00. 

 OBANOE ORCHID. Standard orange, wings dark salmon 



pink. Tr. pkt., $1.00; >4 oz., $1.50; ^ oz., $2.50; oz., $4.00; 



% lb., $12.00. 



SCHIZ ANTHUS- Boddingtonii 



Invalaable for catting and a ready 8eUer as a pot plant. 

 Sow now for Winter and Spring flowering. 



This strain is superior to any of the Schizanthus in cul- 

 tivation. It was the sensation of the International Flower 

 Show, held In New York, Spring 1915, capturing every first 

 prize in the Schizanthus Classes. 



Trade pkt., "5c.; 3 tr. pkts., $2.00. 



MIGNONETTE 

 Boddington's Majesty 



The finest of all Fancy Varieties of Migonette for Win- 

 ter forcing ; seed saved from selected spikes under glass. 

 Trade pkt., 60c.; % ox., $1.00; 01., $7.50. 



Grandiflora Varieties 



CHRISTMAS WHITE SNOWBIRD. Clear white, long 



stems. Oz., 25c.; H lb., 75c.; lb., $2.00. 

 CHRISTM.AS WHITE. Pure white, profuse bloomer. Oz., 



15c.; V4 II'.. Mr.: lb., $1.5U. 

 MBS. E. WILD. Carmine or dark pink. Oz., 25c.; % lb., 



75c. ; lb., $2.00. 

 MBS. W. W. SJIALLEY. Satiny pink. Oz., 25c.; % lb., 



75e. ; lb., $2.00. 

 CHBISTMAS PINK. Earliest and best of Us kind. Oz., 



15c.; 14 lb., 50c.; lb., $1.50. 

 LB MARQUIS. Color Princess of Wales Violet. Oz., 25c.; 



Vt lb., 75c.; lb., $2.00. 

 .MBS. CHAS. H. TOTTY. Sky blue; late. Oz., 15c.; V4 lb-. 



50c.; lb., $1.75. 

 WILLIAM J. STEWART. Blue self. Oz., 25c.; % lb., 75c.; 



lb., $2.00. 

 CANARY. An exceptionally good yellow. Oz., 25c.; H lb., 



75c. ; lb., $2.00. 

 MBS. ZVOLANEK. Blue, variegated. Oz., 50c.; % lb., 



$1.50; lb., $5.00. 



SHAMROCK SEED 



"From the Ould Sod" 



sow NOW to make good plants for St. Patrick's Day. 

 Tr. pkt., 25c.; 02., $1.00; Vi lb., $3.00; lb., (10.00. 



Send for Fall Wholesale Catalog containing Full Lists of Bulbs, 

 Seeds and Sundries, Etc., Now Ready 



Arthur T. Boddington Co., Inc., 



>IVI 



342 West 14th St. 



Era 



NEW YORK CITY 



Coming Events 



Shows. 



San Francisco, Cal., Oct. 21-2«.— The Pa- 

 cific Coast Horticultural Society, in con- 

 junction with the Chrysanthemum Society 

 of America, and the Department of Horti- 

 culture of the P. P. I. E. 



Bed Bank, N. J., Oct. 27-28.— Annual 

 Flower Show of the Monmouth County 

 Horticultural Society. H. A. Kettel, Sec, 

 Fair Haven, N. J. 



MadiNon. N. J., Oct. 28-29. — The twentieth 

 annual flower show of the Gardeners and 

 Florists Society, Assembly Hall, Madison, 

 N. J. Edward Reagan, secretary, Madison, 



N. J. 



FouKl>><e«p«le, N. Y., Oct. 28-29. — AoDual 

 flower show of Duchess County Horticul- 

 tural Society. N. Harold Cottam, Sec., 

 Wappingera Falls. 



Glen Cove. L. I,., Oct. 28-29.— Fall show 

 of Nassau Co. Hort. Soc. 



Pasadena, Cal., Oct. 28-30.— Eighth an- 

 nual Fall exhibition of the Pasadena Hor- 

 ticultural Society. 



Oyster Bay. L. I,., N. Y., Nov. 2.— Chrys- 

 anthemum show of the Oyster Bay Hortl- 

 coltural Society. Andrew R. Kennedy, 

 Westbury, L. I., secretary. 



Holyoke, Macs., Nov. .'5-4.- Third An- 

 nual Flower Show, Holyoke and North- 

 ampton Florists' and Gardeners' Club, 

 Windsor Hall. 



New York, N. Y., Nov. 3, 4, S.— Annual 

 Chrysanthemum Show of the American In- 

 stitute, Engineering Societies Building. 



Tarrytawn, N. Y., Nov. S-4-5.— Chrysan- 

 themum Show In the Music Hall. 



Boston, Nov. 4, S, 6, 7. — Grand Antamo 

 Exhibition, Massachusetts Horttcnltural 

 society. 



Syracuse, N. Y., Nov. 4-6.— Chrysanthe- 

 mum Show. 



New York, N. Y., Nov. 4-7.— Annual Au- 

 tumn exhibition of Hort. Soc. of New York, 

 Museum of Natural History. 



Cliicago, III., Nov. 9-14. — Grand Floral 

 Festival of the Chicago Florist's Club and 

 Horticultural Society of Chicago, to be 

 held In the Coliseum. 



Cleveland, O., Nov. 10-14. — Cleveland 

 Flower Show. 'The only show of national 

 scope in the United States this fall. F. A. 

 Frledley, Sec, 356 Leader Building. 



Cleveland, O.. Nov. 10-14. — The American 

 Rose Society Fall Exhibition and Meeting 

 in connection with the Cleveland Flower 

 Show, Coliseum. 



Cleveland, O., Nov. 10-14. — Annual ebow 

 and meeting of Cbrysanthemum Society of 

 America. In conjunction with the Cleve- 

 land Flower Show. Chaa. W. Johnson, 

 Sec, 2228 Falrflax Ave., Morgan Park, III. 



Providence, B. I., Nov. 11-12. — November 

 Exhibition, Rhode Island Horticultural 



Society. Narragansett Hotel. 



Baltimore, Md., Nov. 16-20.— Maryland 

 Week Exhibition, Fifth Regiment Armory. 



Houston, Tex., Nov. 17-20. — State Tlower 



Show. 



President Irwin Bertermann has 

 called a meeting of the Florists' Tele- 

 graph Delivery at the Cleveland 

 Flower Show, Nov. 11, 1915, at 9 A. M., 

 at the Hotel Statler, and any member 

 who can poBsibly make it should at- 

 tend this meeting for their own In- 

 terest as well as our association's 

 benefit. Albert Pochelon, Sec'y. 



A WORD TO THE WISE. 



In a personal letter from John Wan- 

 amaker to the undersigned, Mr. Wan- 

 amaker says "My idea of advertising 

 is much higher than merely to sell 

 goods. It is to educate our own people 

 and to some extent, whoever reads 

 what is upon our page." This is 

 worth quoting as it emphasizes a fact 

 that many in our business do not fully 

 realize — namely, that advertising in its 

 highest sense should have an educative 

 character in addition to establishing a 

 reputation of high standing. The sell- 

 ing of one's products is a national con- 

 sequence. Advertising is a deeper 

 study than many people think. John 

 Wanamaker is a past master in the art 

 and has been for nearly fifty years. A 

 careful study of his methods from day 

 to day and year to year is an object 

 lesson for everybody who has the acu- 

 men to absorb their points and apply 

 them. In our business Burpee Is a 

 good second. 



Try to make your advertising at- 

 tractive and interesting. Try to ap- 

 l)eal to the personal element to which 

 all are responsive. And when possible 

 use a picture of some kind to attract 

 attention. Children will stop to look 

 at a picture. Men are but children of 

 a larger growth. And don't do it just 

 one time and Imagine the whole 'world 

 is gazing at you. Keep everlastingly at 

 it. G. C. Watson. 



