October ri, 1915 



HORTICULTURE 



546 



CHICAGO 



Send Your Orders to 



WILLIAM J. 



SMYTH 



Member [Florists' Telegraph 

 Delivery Association 



Michigan Ave. at 31st Street 



Prompt Auto Delivery 

 Serrice 



REDTER'S 



MembcnFlaifal* > 



Telegripk 



Delivery 



STORES IN 



New London and Norwich, Conn, 

 and Westerly, R. I. 



We cover the territory between 



New Haven and Providence 



THOS. F. GALVIN 



NEW YORK "' "'"■ *" 

 BOSTON i 



Vanderbilt Hotel 



Park Street 

 799 Boylston Street 



liBnriis ti Steamers lod ill Eistan Poliits 



CLEVELAND 



A. GRAHAM & SON 



5523 Euclid Ave. 



Win take good care of yoar orders 



Memitrs of F. T. D. AtsiKiatiQn. 



WASHINGTON- 



915 F ST. N. W. 



F. H. KRAMER 



Auto delivery of Designs and Flowers to 

 any address in Washington. 



Stock and Work First Class 



very large business in a few years. It 

 is understood that the owner has made 

 a very substantial concession on the 

 rental, which at its former figure was 

 practically prohibitive. 



We take pleasure in presenting to 

 our readers portraits of Henry Penn, 

 the head ot "Penn the Florist" and 

 his brother William Penn who is also 

 an important factor in the suiess 

 which the house has attained. Both 

 are Boston born boys and both started 

 their careers as newsboys. At the age 

 of 13 years Henry Penn supplemented 

 his paper business with flower selling. 

 By the time he was 20 he had saved 

 from his modest earnings $300. This 

 he invested in a tiny shop of his own 

 on Chapman place. With perseverance 

 and personality, carefulness and cour- 

 tesy the smallest flower store in the 

 city grew rapidly. Everybody who 

 traded there came again. They liked 

 the Penn way of doing things. In five 

 years he took a store at 43 Bromfleld 

 street. Three years later he enlarged 

 It and a year ago he had to take stor- 

 age room in the Publicity Building 

 across the street. To Tremont street 

 was the next logical move. 



He has been called "the Penn that 

 wrote service into flower selling." Lib- 

 eral and clever advertising, courtesy, 

 skillfulness and excellent values for 

 moderate prices are the elements that 

 have brought him success. 



IN THE HEART OF THE COMMONWEALTH 



Centrsllr Located for Deliveriet io All Parts sf New England.* 



HP A I ANf^F iZS.eOO Sq. Ft. of Gla»s 



■ ■ ■ ^" tMI^Wt WORCESTER, MASS. 



Flowers by Telegraph ! 



Leading Retail Florists Listed by { 

 Towns for Ready Reference. Orders 

 transferred by telegram or otherwise 

 to any of the firms whose address is 

 here given will be promptly and prop- 1 

 eriy filled and delivered. 



Albany, N. T.— H. G. Eyrei, U N. Pearl 

 St. 



Albany, N. Y.— The Rosery, 23 Steuben 

 St. 



Albany, N. Y.— Danker, 40-42 Maiden 

 Lane. 



Albany, N. Y,— William C. Gloeckner, 97 

 State St. 



Boston— Thos. F. Galvin, 1 Park St. 



Boston— Penn, the Florist, 37-43 Brom- 

 fleld St. 



Buffalo, N. Y.— S. A. Anderson, 440 Main 

 St. 



Buffalo, N. Y.— Palmer's, 3(M Main St. 



Chicago— William J. Smyth, Mlcbl^n 

 Ave. and 31st St. 



Cleveland, O.— J. M. Gasser Co., Euclid 

 Ave. 



Cleveland, O. — Adam Graham & Sons, 

 5523 Euclid Ave. 



Denver, Col.— Park Floral Co.. 1643 

 Broadway. 



Detroit, Mich. — J. Breltmeyer's Sons, 

 corner Broadway and Gratiot Ave. 



Houston, Tex.— Kerr, The Florist 



Kansas City, Mo.— Samuel Murray, 1017 

 Grand Ave. 



New London, Conn. — Reuter's. 



Newport, R. 1. — Gibson Bros., Bellevue 

 Ave. 



New York— Da fid Clarke's Sons, 2139- 

 2141 Broadway. 



New York— Alex. McConnell, 611 5th Ave. 



New York- Young & Nugent, 42 W. 28th. 



New Y'ork — Dards, N. E. corner 44th St 

 and Madison Ave. 



New York— Max Schling, 22 W. 59th St. 



New York— G. E. M. Stumpp, 761 Fifth 

 Ave. 



New York— Thos. F. Galvin, Fifth Ave., 

 at 46th St. 



New Y'ork— A. T. Bunyard. 413 Madison 

 Ave. 



New Y'ork- National Floral Corporation, 

 220 Broadway. 



Norwich, Conn. — Renter's. 



Omaha, Neb. — Hess & Swoboda, 1415 

 Farnum St. 



Rochester, N. Y.— J. B. Keller Sons, 25 

 Clinton Ave., N. 



St. Louis, Mo.— Fred C. Weber, 4326-28 

 Olive St. 



St. Paul, Minn.— Holm & Olson, Inc. 



Tarrytown-on-Hudson, N. Y.— F. R. Pier- 

 son Co. 



Toronto, Can. — J. H. Dunlop, 96 Yonge 

 St. 



Washington, D. C— Gude Bros., 1214 F 

 St. 



Washington, D. C— F. H. Kramer, 915 

 P St., N. W. 



Westerly. R. I.— Renter's. 



Wiirccater, Mass.— H. F. A. Lange. 



Worcester, Mass. — Randall's Flower Shop, 

 3 Pleasant St. 



"The Telegraph Florist" 



Member of Florists' Telegraph Delivery 



37-43 Bromfield St., Boston, Mass. 



AliBAMT, N. Y. 



Flowers or Design Work 



9KI.IVERED IN .\LBANY AND VICINITT 

 ON TELEOR.VPIIIC ORDER 



11 NORTH PEARL STREET. ALBANY, N.Y. 

 ST. LOUIS, MO. 



FRED C. WEBER 



4326-28 Olive St. 



Mtmbtr Florists TeU^aph \Delivery As\ocieMon 

 NOTICE INITIALS. We have one store only 



Orders for Mew Tork. Write or Phone (o 



MAX SCHLINC 



22 West 59th Stmt ■ <iljolnln£ Pbii He^d 



Best Florists In the States as References. 



ECBOPBAN ORDERS EXECUTED. 



Members of the Florists' Telegraph 



Delivery, 



THE J. M. GASSER COMPANY, 



CLIEYIELAND 



Euclid Av«nu« 



Kerr 



ORDERS 



FOR 



TEXAS 



TheFlorUt HOUSTON, TEXAS 



.Mcml>or F. T. D. Annoclatlon. 



The Far- Famed Flowers of 



TORONTO 



Dellvereil on iimil or tt'lrKTuph order for 

 any ocraMlon, In any part uf the Dominion. 



JOHN H. DUNLOP 



06 Yonsc St. 



TOItONTO, ONT. 



