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HORTICULTURE 



November 27, 1915 



A PROSPEROUS CLEVELAND ES- 

 TABLISHMENT 



During the time of tlie Cleveland 

 Flower Show, a good many of the vis- 

 itors took occasion to visit the exten- 

 sive greenhouses of the Gasser Com- 

 pany at Rocky River. This is the 

 largest range of glass in the Cleveland 

 section, covering approximately ten 

 acres, we were told. Much space is de- 

 voted to roses where practically all 

 the present commercial favorites, with 

 the exception of American Beauty, are 

 grown, and grown well. Mrs. Shawyer 

 is here very fine. A pale sport from 

 Melody is so nearly identical with the 

 old Perle des Jardins that it cannot be 

 told apart. Of carnations there are 

 35.000 grown and all the favorite sorts 

 are grown in a vast range of ridge and 

 furrow construction. Just at present, 

 chrysanthemums hold the centre of in- 

 terest. The best liked include the 

 three Chadwicks — Supreme, White and 

 Yellow; Chieftain and Bonnaffon, and 

 there are lots of pompons among which 

 Western Beauty, a lovely deep pink, 

 Golden Quinola, White Helen New- 

 berry, Baby and Mrs. Frank Ben 

 (Frank Wilcox) are particularly liked. 

 Adiantum California, Dreer's specialty, 

 is doing magnificently here and with 

 its splendid fronds 2 feet in length 

 bids fair to supplant all the other 

 varieties of A. cuneatum. There is no 

 end of other material grown here for 

 the requirements of the Cleveland 

 flower trade. Callas, poinsettias, 

 Euphor!)ia jacquinaeflora, cypripedi- 

 ums, lily of the valley, stevia, 

 mignonette, calendulas, sweet peas, 

 antirrhinums, freesia, gardenias — 

 these are only a portion of the pro- 

 miscuous stock which finds a place in 

 this up-to-date place, which is under 

 the efficient management of F. C. Bar- 

 tels. An interesting feature is the 

 heating outfit, which is supplied from 

 three gas wells right on the place. 

 These wells have a capacity of 15,000,- 

 000 feet of gas per day. The pressure 

 at the wells is 98 pounds to the square 

 foot and this is reduced by various de- 

 vices to a pressure of but 16 oz. to the 

 square foot before the gas reaches the 

 boilers. Even with the big cost of in- 

 stallation this is a very economical 

 heating arrangement as compared 

 with the cost of coal, which in Cleve- 

 land is far below what growers in most 

 sections of the country have to pay. 

 But it has its disadvantages, the great- 

 est of which is the uncertainty of the 

 duration of the supply, as the wells 

 may. run out at any time. 



PERSONAL 



We had the pleasure of meeting 

 again an old-time celebrity at the 

 Cleveland Flower Show— A. T. Sim- 

 mons, of Geneva, O. With Hallock, 

 Son & Thorpe, and later under his own 

 name at Geneva, Mr. Simmons "did 

 things" which meant much for the 

 florist of those days and even of the 

 present time. S. A. Nutt geranium, 

 unbeaten in its class today, was raised 

 by him and he has to his credit such 

 carnations as Portia, Tidal Wave. Sil- 

 ver Spray and Ferdinand Mangold — 

 surely a record to be proud of. The 

 years have dealt very kindly with Mr. 

 Simmons; he has changed but little 

 with the passing of time. 



The proof 



of a paper's influence as a busi- 

 ness promoter for its advertisers is 

 NOT its numerical distribution but 

 the Character, Intelligence and Reliability of its Readers. In this respect 

 HORTICULTURE claims first place among the professional gardening and 

 florist papers of this country. Following are a few selections from many 

 approving letters received during the past few weeks at the office of 

 HORTICULTURE from men who possess all the above qualifications. 



HORTICULTURE Publishing Co., Boston. Mass. 



Gentlemen: — It may interest you to know that I never really appreciated 

 the value of HORTICULTURE until last week's number failed to show up. 

 Believe me, I made quite a few extra trips to the P. O. without results. I was 

 just in the act of mailing you a letter when I received your notice that another 

 dollar is due, or, to be right, past due, which I did not know. Enclosed please 

 find a dollar and please see that I get last week's issue. 



Wishing you unlimited success, I remain, 



Penna. C. B. 



Editor HORTICULTURE: 



Dear Sir — Please find enclosed a check for Two Dollars to pay for your 

 paper beginning June 1st, 1915, for two years. I find HORTICULTURE very 

 interesting and instructive. Wishing you every success in your endeavors to 

 accomplish such an up-to-date paper. Yours truly, 



Mass. J. W. S. 



Gentlemen: — Last week's HORTICULTURE Is not received. Have you 

 scratched me off your list, or what is the matter? Appreciate your paper mors 

 than any of half a dozen I am receiving, and don't want to miss any copies^ 

 Will you please investigate? Yours truly. 



Missouri. A. B. K. 



One of the many good features of HORTICULTURE is, that those who 

 contribute to its columns always "say something" when they write. I take this 

 opportunity to offer sincere congratulations. "May your shadow never grow 

 less." Sincerely yours. 



New York. P. F. 



HORTICULTURE Pub. Co.: 



Gentlemen: — We want to express our appreciation of your publication, 

 HORTICULTURE, as we find it brings us very correct information at times 

 which we greatly appreciate. 



Wis. J. H. A. 



Dear Sirs: — Enclosed please find one dollar for another year of the 

 HORTICULTURE. My time is not up yet. but it won't be long. All I can say 

 about your paper is that it is the best of its kind, and I read them all. 



R. I. J. B. 



I want to congratulate you on the continued improvement of HORTICUL- 

 TURE. It is first class in its high-class contributions and other "number one" 

 qualities. Very truly yours, 



Ind. A. E. K. 



Gentlemen: 



Enclosed please find $1.00, my subscription for another year to your valuable 

 paper. I cannot do without it. 



Calif., Nov. 15, 1915. S. T. 



Dear Sir: — Enclosed please find check for $5.00 in payment for HORTICUL- 

 TURE till April, 1920. Yours very truly, 



Newport, R. I. J. H. G. 



"HORTICULTURE is the finest paper under the sun." 

 New Jersey. 



A. 



"HORTICULTURE is grand. Keep it up." 

 San Jose, Cal. 



AT IT AGAIN. 

 Tlie New York Sun prints a com- 

 munication from H. G. Walters, who 

 signs himself President Plant Re- 

 search Institute, Langhorne, Pa., who 

 states it to be his "intellectual duty 

 in advancing human knowledge to be 

 ahead of the average," and adds 

 "Hence on a peach tree at this writ- 

 ing I have grafts of cedar, lilac, 

 blackberry and five varieties of roses 

 all on one peach tree. I also have two 



varieties of rambler roses grafted to 

 a privet hedge." 



We had just begun to wonder how 

 long our old friend "the Wizard" 

 would allow this new wonder-worker 

 to usurp the stage when, lo, in the 

 columns of the daily newspaper the 

 following appears: 



Siinta Rose, Cal. — The manufacture of 

 lluseed oil may be revolutionized by a new 

 lirodnotion of Luther Burbank, the plant 

 wizard. He has grown a new white flax 

 with seeds twice the ordinary size and 

 more productive. 



Now, will you be good. 



