822 



HORTIGULTURE 



December 18, 1916 



TO THE FLORIST TRADE 



North — East — South — West 



You Can Accept Orders For 



CHRISTMAS DELIVERY 



Of Flowers, Plants, Baskets or Design Work in 

 New York City or Vicinity, with full assur- 

 ance of their receiving the same care and 

 prompt attention given to our own customers. 



Write, Telegraph or Telephone with careful 

 instructions in detail. 



ALEXANDER McCONNELL 



611 FIFTH AVE. NE.W YORK Established 1872 



BOSTON. 



Henry Marshall has opened a new 

 flower store at Davis Sq., Somerville, 

 Mass. 



.T. Frank Edgar, prominent grower 

 at Waverley, has been elected to the 

 Board of Aldermen of Waltham, Mass. 



On account of the Christmas rush 

 all games of the Bowling Association 

 have been postponed until the 30th of 

 this month. 



Franlc Leavitt has severed his con- 

 nection witb the Montrose Green- 

 houses and his place has been filled 

 temporarily by George Mullen. 



The double range of small houses 

 built on the side-hill system and all 

 heated by a single Kroeschell boiler 

 was one of the features which especial- 

 ly interested the visiting gardeners at 

 the Farquhar Nurseries last Friday. 

 These houses are models of economy 

 and convenience for the purpose of 

 plant growing and well worth a close 

 study by anyone wishing to accomplish 

 the most at the least cost. 



Penn's palatial new flower store at 

 corner of Tremont St. and Hamilton 

 Place opens its doors to the public 

 on Saturday, December 18. Thla 

 place is heralded as the most modern 

 and artistic floral establishment In 



New England, if not in the United 

 States. The exterior glows with 

 golden trimmings and the interior is 

 as elaborate as mirrors, carving, 

 sculpture and fountains can make it. 



The selling section is tiled like all 

 the rest in soft buff-colored stone, and 

 the walls are of Caen stone colored 

 blocks. The show windows are so 

 fashioned as to make the interior of 

 the store elliptical at the front with 

 the door in the centre, over which 

 there is a white marble clock. The 

 windows themselves are inclosed at 

 the top with a green lattice work. 

 Both the front and back of the show 

 windows are of all glass construction, 

 which practically makes the wnole 

 shop open — a veritable crystal palace. 



On either side of the store is a re- 

 frigerating system of new type, which 

 is strictly liygienic in that it neither 

 uses ice nor ammonia. Tliis sort of 

 refrigerator has never been used in a 

 florist shop before, although generallv 

 adopted by the newer hospitals. 



At the back the visitor will see the 

 crowning feature, the fountain court. 

 There, in the centre of the tiled floor, 

 spurts a wonderful Italian fountain 

 by a Boston sculptor. The court is 

 surrounded by eight marble pillars 

 topped with an ornamental frieze. 

 Above is an iron and leaded glass 

 ceiling which will light the court day 

 and night. C. J. S. 



CHICAGO. 



Victor Young, who lately went into 

 business with Fred Ronsley, on Dear- 

 born street, now has a store of his 

 own at 1239 N. Clark street. 



Mrs. M. E. Irby, of Memphis, Tenn., 

 was taken ill while in Chicago making 

 her selections of holiday stock and 

 was obliged to return home. 



The new store opened by Mrs. J, 

 Simpson in Austin, two weeks ago, is 

 getting well established and a fair 

 amount of trade is coming its way. 



Traveling salesmen took Chicago 

 customers by storm last week, each 

 trying to make his yearly sales as 

 large as possible in the few days left. 



The wholesale houses report the 

 once a year customers who want to 

 place large orders at lowest prices 

 are all writing for holiday stock. 

 "Nothing doing." 



One of the attractive holiday win- 

 dow displays is that of the Atlas Floral 

 Co., with Herbert Stone in charge. The 

 overhead is a canopy of green coated 

 with wliite calcimine and sprinkled 

 with mica and hung with the finest 

 possible threads of tinsel. A back- 

 ground of ribbon-trimmed araucaria 

 gave color, and the floor space in front 

 held the usual cut flowers of the sea- 

 son. 



That it Is to be another plant Christ- 



