HARDWOOD RECORD 



October 25, 1910 



The Truth About Oak 



If you furniture makers, you architects, build- 

 ers and finish men who would pronounce the bene- 

 diction over oak would analyze your reasons you 

 would see a different situation than you imagine. 



Isn't it true that when you think of oak and its 

 possibilities you think of it as in the days of the 

 leg-o'-mutton sleeve? 



What killed walnut when its "light faded"? 

 Merely the fact that it was subjected to but one 

 method of finishing — and people grew tired of that 

 method. 



Now isn't the condescending attitude toward 

 "good old reliable oak," the "friend we can always 

 go back to but who hasn't enough pep to keep up 

 with us modern folks," due to the belief that oak 

 is always a "one way wood"? 



OAK IS NOT A ONE WAY WOOD— If you 

 will look into the new possibilities of finishing and 

 application that are already broadening its use you 

 will learn many reasons why oak could be made a 

 more powerful agent to help your busi- 

 ness than any other one variety of wood. 

 We can secure for you any information 

 you want along these lines. 



If There Is Anything You Want to Know About Oak 



WRITE 



OAK INFORMATION BUREAU 



537 South Dearborn St., Chicago, 111. 

 or Any Manufacturer on Succeeding Pages 



All Three of U. Will Be Benefitea if You Mention HARDWOOD RECORD 



