HARDWOOD RECORD 



January 25, 11)17 



J M PIUTCII\ED AIEMPHIS TENN., F. E. GARY. MEMPHIS, TEXX.. F. K. COXX, YAZUO CITY, MISS., 



SECRETARY TREASURER CHAIRMAN MEMBERSHU- COMMITTEE 



in about the same in-oiiortion. If we increase our advertising schedule we the banks and creditors would have reaped the harvest of our .vcars of toil, 



should corresiiondiugLv increase the facilities of the secretary's office for and we would have had nothing for our hard fight. 



following it up. Mr. Coiiu expressed very real expectations of increased aceomplish- 



We have made a careful estimate of possible revenues for 1917 and ^^^^^^^ ^^ ^^^ ^^ ^^^ ^^ ^^^ ^^^^^^ resources of energy 



the Indications are that our present membership produced about 300,- . ,, , ' ^ , . . ., 



000.000 feet during the year 1916. a""! money coming through the tremendous increase m. the mem- 



■ The following budget is suggested for 1917 : liership. He then read a list of the old members, of which there are 



Schedule advertising .^lii.iiiiii forty-eight, and of the new members brought iu during the past year, 



Sundr.v advertising, exhibits, iiooklets, etc r,,oou ^^ which there are sixty-two. With this much already accomplished 



Samples • i,oun "^ - ^ 



Postage 1,.'')00 and the entire probability that the impetus already gained will result 



Steti(m??v.''XeT7uppiies.'etc::'. ::::::; :::::;: llsoo in speedHy lining up the remaining eligibles, the Gum Lumber' 



Mnltigraphing and extra stenographic work 250 Manufacturers' Association will undoubtedly at the end of the pres- 



Office expense 1,000 •^ ^ 



Salaries 10,000 ent year present the rare spectacle of an association representing 



Sundries JJ_ practically 100 per cent of its possible membership. 



Total $33,000 .Tohn W. McClure, in giving the report of the cutovcr laud com- 



In summing up our work for 1910, we can safely say that we have in- mittee, referred in the main to the new Southern Alluvial Laud Asso- 



creased the consumption of gum lumber in the United States considerably ciatjon of which he is president. He reviewed the steps that made 



more than 100 000(100 feet. ,„,„.,„„•„, .„„, ,,„,., possible the incorporation of this bodv in December, saving that it 



I also wish to thank the trade press for the many courtesies they have ' ' • > . p 



shown our association. is really the outgrowth of the gum association, and that the new 



„, . ,, , ^, i i m 111.-^^ Ill „,.. , 1 organization is starting under auspicious circumstances. 



Then followed the report of Treasurer 1'. L. Gary, winch showed a ?, „ ^, ., , , , . ,. , , ,. 



, , , , Mr. McClure said that there is big work ahead in connection with 



satisfactory balance on hand. ^, . . _. ^. , , . ^-^ ^ -^ ■ 



„ ^, ,, ' , . „ , , 11- •»» i-i 1 1- this association, particularly in that it is necessary to overcome 



F. K. Conn, chairman of the membership committee alter lauding . . ^ . . ' . , ,. 



,,.,..,, , ^ i, , J! ii ■ f 1 „ „,. unjustly inspired preiudices against the climate, topography and 



the individual work of the members of the association, read a very •' / f. . ' '! . . °, „ . , , , ,, %, \, ,, 



^ ,.,,,. ... T.. ,, „ „• .!„ , general conditions existing in the alluvial land belt. One ot the 



interesting report which dealt with conditions as well as giving " . . ,.,,,,, ^, . , , ,. „ 



, ^. , . u 1 • TVT n ■ 1 tv, t tu„ „* tasks of the association, which Mr. McClure stated emphatically will 



bare statistics on membership. Mr. Conn said that the past year . ' . . .,,,,.,",, 



, , , , . ,1 ■ 1 i ■ _.-i.u ii,„ 14. n,„). i„„ "ot in any wav be a selling organization, will be education along the 



has been remarkably good m all industries with the result that lum- ■ ■ , ,,. , . „ , , , 



, ^ ^ J! .^i. .a ^ ^- ■ u i -u „ lines ot proper development, handling and opening up of these lands, 



bermen's returns have for the first time in a number of years been . . ' ' , . , T : , -, , , 



„ . , , , . . -ii 1 T4.4.1 1 ft e He solicited the support of all operators m the alluvial laud belt, 



sufficient to meet operating expenses, with, however, little lett tor ii , , , . . ., , , „ , 



, . T 1 • f ti „ ,„*• h,- A. Lane, chairman of the advertising committee, made the fol- 



improvement and expansion. In speaking of the gum association . ° ° , 



Mr. Conn emphasized the fact that the interests of all of the mem- ""'S rcpor . 



bers are absolutely identical; that the texture of the gum in Louisi- Your committee on advertising, for the year Just closed, submits the 



ana is the same as that in Mississippi; that the defects found in following report: , . . . „ , , ,. . 



, ' It arranged a space advertising in fourteen prominent publications, 



Arkansas timber are the same as the defects found in trees growing ,,,„.pring the period from July to and including January of this year, at an 



in Alabama; that the operating conditions are invariably similar. aggregate cost to the association of .$.5.017.'J1. and for ailvcrtisement in 



Hence, with no conflicting interests there is a large opportunity "Sweet's Catalog." $300. Composition, cuts, shipping, etc., $.'509. 13, bring 



for progress. Mr. Conn said: ' the total to $0.48f,..'S4. . „ . .. , „ ,„ 



' ° Great care and considerable time was taken in the selection of the 



While this is the report of the chairman of your membership committee, mediums employed and results obtained indicate that we were fortunate in 



we cannot refrain from calling your attention as forcibly as is in our power the selections made. 



to the great possibilities which lie at our door for making red gum, Your committee feels that the association has passed the stage where 



not only the finest of cabinet woods (for it is already that), but the wood it is necessary to spend all, or nearly all, of your advertising appropriation 



which will produce the greatest revenue per thousand feet, board measure, on space advertising. It does not advocate the discontinuance of this kind 



of any of our American hardwoods. It is true that this much desired goal of advertising, but recommends that the expenditures in tliat direction for 



has not yet been reached, but we have the ball on the five-yard line, and the coming year be at about the rate maintained during the last seven 



with good team work, it will go over on the first down. Let us continue to months, say about $10,000.00 to $12,000.00 for the twelve months ending 



cooperate ; let us stick to gum and boost gnm, tor since the organization January, 1918. The Interest that has been created in the minds of the 



of our association, we have seen how we can increase and develop with ultimate consumer must be sustained. The danger lies in not being able to 



our own capital and a reasonable amount of credit, where before we were get into the hands of the ultimate the things made desirable to them by 



wondering how we might get the other fellow's capital, and those of us this kind of advertising. 



who succeeded were usually crippling along with an unreasonable line of Many architects and trim mills are reluctant to specify or handle gum. 



credit. Had not the Gum Lumber Manufacturers' Association materialized. \Ve all know that it can bo successfully used, but it has been no easy mat- 



