HARDWOOD RECORD 



March 25, 1917 



An invitation to 

 cozy good fellow- 

 ship that would he 

 l^illed by any other 

 wood than oak. 



Twentieth Century 



Oak Applied 



in the Twentieth 



Century Way 



April Will See the Launching of a Wonderfully Promis- 

 ing Campaign to Re-Awaken Public Interest in Oak 



Oak is like the mellow old friend who has proven his dependability 

 beyond doubt — we know him so well that we have no compunction in 

 letting him stand back while w^e develop interest in new acquaintances. 

 But like the true friend he will not fail us when we call upon him again. 



Do you as a v^^orker in wood realize that oak is our one hardwood 

 whose name brings to every layman a clear mind picture of a specific 

 thing, and suggests a friend whom he met in his childhood and hence 

 knows w^ell? 



And do you appreciate that as oak needs no introduction, merely 

 some new clothes, the results of the campaign v^U be quickly apparent 

 — that the clothes in the latest patterns are already provided? 



It is to your own interest that you familiarize yourself vvrith all 

 this big movement comprehends. If you neglect, you w^ill not be pre- 

 pared to answer the call for TWENTIETH CENTURY OAK- and its 

 TWENTITEH CENTURY APPLICATION. 



Write now to any manufacturer on the opposite page, or 



OAK INFORMATION BUREAU 



537 South Dearborn Street 



Chicago, Illinois 



Bill 



iiiniiiiiii 



All Three of U» Will Be Benefited if You Mention HARDWOOD RECORD 



IB 



