July 5, 1919 



110 RT I (' ULTURE 



SOCIETY OF AMERICAN FLORISTS 

 AND ORNAMENTAL HOR- 

 TICULTURISTS 



A caller, from Western Pennsylva- 

 nia, at our Promotion Bureau a few 

 days ago, while in conversation regard- 

 ing our Publicity Campaign spoke of 

 a florist in a neighboring town who 

 put into practice a suggestion offered 

 in this column recently to the effect 

 that by questioning new customers as 

 to what prompted them to patronize a 

 particular establishment, an idea could 

 be formed as to the influence exerted 

 by our campaign. The florist was 

 greatly pleased with the result. Al- 

 most all gave credit to our slogan, 

 "Say it with Flowers," and the maga- 

 zine advertising. This is in line with 

 the experience of very many others, 

 and there is not the slightest doubt in 

 the minds of our enthusiastic contrib- 

 utors to the Campaign Fund that our 

 publicity propaganda is having a simi- 

 lar effect in every community through- 

 out the land. 



Could the florists better serve them- 

 selves and their business than by con- 

 tributing to the fund that is the bone 

 and sinew of this movement? There 

 is no longer the need for proof that 

 our campaign is producing what all of 

 us have been hoping for so long — in- 

 creased consumption of flowers. The 

 public everywhere has responded to 

 the message "Say it with Flowers." 

 Public men are using the slogan when 

 opportunity occurs, and it is given 

 publicity constantly in ways un- 

 dreamed of by our committees. For 

 all of which the trade is or should be 

 grateful. 



Did you, Mr. Reader, find your name 

 in the subscription list published last 

 week in your trade paper? If you did 

 not, ask of yourself why. Was it 

 through carelessness or negligence on 

 your part? Was it because you do not 

 believe in the work? Or, maybe, be- 

 cause you know so many are subscrib- 

 ing and, therefore, your contribution 

 would not be missed? In other words, 

 you have been willing to "let George 

 do it." Roughly speaking the "George" 

 of our subscription list is a composite 

 of over lGOfi florists who believe in our 

 work, and with their money make pos- 

 sible the beneficial results we are get- 

 ting. But to secure the maximum of 

 possibilities our committees need the 

 full amount of $100,000 which, at the 

 beginning of the year, they set out to 

 raise — a small sum indeed to pay for 

 a return to be valued at millions of 

 dollars. Why not send in your con- 

 tribution at once, thus becoming a 

 "real fellow," and removing from your 



conscience the weight which you must 

 find depressing? 



It is possible that some of our flor- 

 ists are awaiting a personal call from 

 one or other of our representatives. 

 While we are sure such a visit in the 

 majority of cases would be successful. 

 I his is a vast country, and none should 

 hide under such an expectation. Our 

 very small corps of representatives is 

 doing laudable work, but it is, neces- 

 sarily, limited. A special representa- 

 tive of our Publicity Finance Commit- 

 tee, M. A. Vinson, entered recently the 

 thriving town of Flint, Mich., and 

 made a 100 per cent clean-up for the 

 fund, the town not previously record- 

 ing a subscription. The five florists 

 there subscribed most cheerfully an- 

 nual contributions for four years. 

 They all appeared to be waiting for 

 someone to come along to explain de- 

 tails of the campaign, and then would 

 voluntarily say "Of course, we want to 

 be in the list. It is a big movement, 

 and we all want to be part of it." 

 There are scores of other towns equal- 

 ly anxious to take part — but why wait 

 for a personal representative, who may 

 never arrive? The secretary will be 

 delighted to furnish any needed infor- 

 mation, and to announce contributions. 



The following subscriptions have 



been received and are in addition to 



those previously announced, annually 



for four years, unless otherwise stated: 



Jos. S. Merritt, Colgate, Md 20.00 



W. W. Kennedy & Son, Red Bunk, 



N. J 20.00 



• 'has. Frost, Kenilworth, N. J 5.00 



Carl Jurgens, Newport, R. 1 25.011 



F. Valentine, New York City, N. T.. 5.00 



Mrs. J. E. Patton. Trenton. Mo 5.00 



Wm, A. Walton, Oxford, Pa 20.00 



Jos. F. MeDonough, Newark, N. J... 5.00 



H. H. Rogers, So. Sudbury, Mass 5.00 



Byron Thomas, Quakertown, Pa 10.00 



Gnnnar Teilmann, Johnsop City, 



Tenn 5.00 



West Salem Greenhouses, Salem, N. 



C 5.00 



Kingman & Scbnlerow, Brooklyn. N. 



y 10.00 



Julius Winkler, Ilaokensaek, N. J.. 10.00 



Harvy N. Kelley, Boston, Mass 10.00 



J. H. Playdon, Andover, Mass 10.00 



Meyer & Dramm Co., Elmhurst, 111.. 25.00 



M. W. Fink. Elmhurst, 111 5.00 



Henry Wehrniun, M;ivw 1, 111. 



(1 year) 25.00 



Ernst Oeehslin, River Forest. Ill 25.00 



II. N Bruns. Chicago, 111 50.00 



Mackinaw & LaMunt, Flint, Mich 5.00 



C. W. Asman, Port Ninon. Mich 10.00 



('has. W. Ruff, St. Clair. Mich 10.00 



Hasselbergs', Flint. Mich 25.00 



D T. Smiths' Floral Co., Flint, Miel) 20.00 



Roy M. Smith, Flint. Mich 15.00 



Evans The Florist, Flint. Mich 5.00 



C. W. Cosa-.m. Battle Creek, Mich 10.00 



Levant Cole, Battle Creek. Mich 15.00 



B. W. Knibs. Battle Creek. Mich 15.00 



Frank E. Hubert, Battle Creek, Mich. 15.00 



Arthur II. Dew. Albion. Mich 10.00 



M. & S. I.. Dysinger, Albion. Mich... 15.00 



Miesel Bros.. Detroit. Mich (add'l).. 5.00 



Chas. Keller. Detroit Mich, a year).. 25.00 



Jerome K. Stock, Detroit, Mich 25.00 



Asman & Dunn, Detroit, Mich 25.00 



American r i.v Society 100.00 



650.00 

 Previously reported 38,592.50 



Total 30,242.50 



John Young, Secy. 

 1170 Broadway, June 28, 1919. 



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