24 



HORTICULTURE 



July 12, 1919 



FERNS 



Per 100 P«rl000 



BOSTONS ty t Inch W.OO *«0.0e 



ROOSKVKLTS ... " 0.00 60.00 



WIIITMANI '• fl.50 56.00 



WHIIMANI COM- 



PACTA " 0JS0 66.00 



VERONA " 8.60 66.00 



TEDDY, JR " 0.50 66.00 



Stock all sold until June 1st. 



Order either direct or through 



S. S. Skldelsky & Co., Sole Agents 



Philadelphia, Pa. 



HENRY H. BARROWS, WHITMAN, MASS. 



CHARLES H. TOTTY 



CHRYSANTHEMUMS 

 MADISON, N.J. 



SEED OF 



Sim's Gold Medal Pansies 



A fine selection of the best of that 

 wonderful strain. If you want the very 

 best don't fail to get some of this seed. 



ViOZ., $4.00; y 2 oi., $7.50; 1 oz., $15.00 



Cash or satisfactory trade references. 



No C. O. D. shipments 



1_. J. REUTER CO. 



PLANT BROKERS 



329 Waverly Oaks Road, Waltbam, Mass. 



Nephrosis Norwood 



Best Crested Fern 



4 Inch pets, extra heary, (36. 0* per aaa- 

 dred; • Inch, (76.00 par hundred. 



ROBERT CRAIG COMPANY, ™"ra«Hu. 



CHRYSANTHEMUM 

 SPECIALISTS 



ELMER D. SMITH & CO. 



ADEIiK, MICH, 



VIBURNUM PLICATUM 



Also Berberle Tbnnberxll, Hydrangea 



laniculsta. Welgela, Splreas, etc 



Ask for complete lint of 



OAK BRAND SHRCB8. 



Th. pONAJRD * rS"| WEST GROVE 

 IJOWESCO.I J? I rENN.,U.SJL 



r^.trm AawkH flmmm. fWFi 



Wt mrt tw&tcribtri u tkt Hwmrywmi 't Fund 

 far Mrnrhtt DrviUfmft 



ROBERT DYSART 



1W B PUBLIC ACCOUNTANT 



Simple methods ef correct areeaattaff 



especially adapted far flerlsts* ace, 



BOOKS BALANCED AND ADJUST** 



40 8TATE STREET . . BOSTON 



A Card This Size 



Costs only 90c per Week 

 on Yearly Order 



It would keep your name and your 

 specialty before the whole trade. 



A half-inch card costs only 45c. per 

 week on yearly order. 



ino looo 



Tauschendschon ZV^-inxh $10.00 $90.00 



Dorothy Perkins 2i/ 2 -inch 10.00 90.00 



FIELD GROWN ROSES GODFREY CALLAS 



■2 and 8-year old The true type 



Tauschendschon, Perkins, Excelsa, 100 1000 



Crimson Ramblers, Lady Gay, Hia- ZYg-ht. pots $5.00 $40.00 



watha and others. For Fall delivery 3 .i„ g pots 7.OO 60.00 



$40.00 per 100, 1 -year-old plants, 01/ :_ „„»„ lAnn 



$25.00 per 100. 3%-in.poto 14.00 



C. U. LIGGIT, 303 rJii"'!',',' Bid*. Philadelphia, Pa. 



IBOLIUM 



The New || I Q ft V DDIlfET <L. Ibota x Oval- 



Hybrid nil nil I rltllCI folium) 



TO BE SENT OUT IN THE FALX OF 1919. Introducers of Box-Barberry. 

 Elm City Nursery Co., WOODMONT NURSERIES, Inc., New Haven, Ct. 



FREESIA BULBS 



Purity (Improved) 



Per 1000 



Size %-%ths inch (large) SX..">o 



Size *%ths-% inch (mammoth 13.50 



NOW READY 



CALLA LILY BULBS 



Size lMi-2 inches, Sfl.OO per 100 

 Cash with order, less S per cent. 



McHUTCMSON & CO., Th H OU r rt 



95 Chambers Street MEW YORK 



SEEDS AND BULBS 

 IBobbington's 



128 Chamber. St., N. Y. City 



"WE HAVE POOLED." 



The way some of our enthusiastic 

 friends have overlooked their sub- 

 scriptions to our Publicity Campaign 

 reminds me of a story that appeared 

 in "Tid-Bits" recently: 



"I missed my regular morning ex- 

 ercise this morning." 



"How was that?" 



"The seven-thirty-five was late and 

 I didn't have to run for it." 



Everybody is agreed that our cam- 

 paign is a good thing for the business 

 generally but nevertheless we must 

 have something to keep the expense of 

 the campaign balanced and as an evi- 

 dence of the effect of our National 

 Publicity Campaign may we submit 

 the advertisement below as a criterion 

 that the florists too believe in pool ad- 

 vertising and that we recognized the 

 benefits jointly. 



Pool Advertising. 



Advertising by associations is a de- 

 velopment of recent years. 



Suppose you were a grower of oran- 

 ges, raisins, peaches or apples on the 



Pacific coast — what could you do indi- 

 vidually to advertise your own pro- 

 duct? 



Or suppose you raised cranberries or 

 owned a saw-mill or tanned leather or 

 manufactured Magnesia or quarried 

 granite, you could advertise nationally 

 only through your association. 



Now the success of association ad- 

 vertising depends first of all on the 

 creation of a strong governing power 

 — a "boss." 



Without a "boss," advertising may 

 even disrupt the organization itself. 



If the advertising is very successful, 

 it will bring tangible returns and the 

 resultant squabbles over the division 

 of spoils cause dissensions. 



Or if a select governing committee 

 of seven to seventeen all take a hand, 

 the advertising is so emasculated by 

 inhibitions as to die of anaemia. 



Pool advertising must have a con- 

 trol that will insure an adequate ap- 

 propriation for at least three years 

 and an impartial insistance on a main- 

 tenance of standards by all members. 

 Henry Pbnn, 

 Chairman Publicity Committee. 



