July 19, 1919 



II O I.'T I C ULTURE 



47 



National Publicity Campaign. 



Almost daily there comes to the 

 office of the Promotion Bureau a 

 hearty endorsement of the work of 

 the Campaign. As an example: "En- 

 closed find our contribution towards 

 the 'Say it with Flowers' Campaign. 

 We are looking forward towards send- 

 ing another check a little later on. 

 We want to congratulate the Society 

 on its splendid work in getting up 

 such a campaign, and the results ob- 

 tained should more than please every 

 individual in any way connected with 

 the business. Wishing you the great- 

 est success, we are, very truly yours, 

 Moraino Brothers, Rye, N. Y." 



Still, the Fund lags. Why this 

 should be is hard to understand. The 

 time is past when argument might be 

 necessary. Experience should be the 

 preceptor now— and we have had a 

 glorious experience. We have ascer- 

 tained that, beyond a question of 

 doubt, our efforts to increase the sale 

 of flowers are being rewarded with a 

 success beyond our fondest anticipa- 

 tion. 



And you, Mr. Nonsubscriber, know 

 full well that you are being benefited 

 by this success. Give a thought to 

 what might have been had this cam- 

 paign never been started. Look over 

 your books and note how many new 

 customers you have recorded in the 

 bad times now behind us, when you 

 fully expected to notice a decline in 

 your business. What is it that is re- 

 minding many thousands of forgetful 

 people every day, that there are an- 

 niversaries they should not forget. 

 Have you never received thanks from 

 some cordial individual for the re- 

 minder which perhaps has saved him 

 from criticism, even censure? Such 

 happenings are common throughout 

 the trade. Our slogan. "Say it with 

 Flowers," is now deep rooted, let us 

 see that its roots suffer not for want 

 of nourishment. 



It seems to be easier in almost any 

 other line to raise a publicity fund 

 than in the florist trade. The Florida 

 growers of citrus fruits made a big 

 success of their efforts last year to 

 increase the sale of their products, 

 and they are not what might be term- 



ed a numerous body. Through their 

 exchange, which undertakes work 

 similar to that of our Promotion Bu- 

 reau, it has been unanimously voted 

 to make the assessment for publicity 

 on the coming season as much as 

 three cents a box on oranges and 

 five cents a box on grapefruit. This 

 assessment is expected to produce a 

 fund largely in excess of $100,000. 

 Their California brethren are push- 

 ing forward a continuation of their 

 efforts to establish "Sunkist" products 

 on a scale which makes the Florida 

 effort seem small indeed. These fruit 

 growers know what they are about, 

 and are working on experience. 

 Every grower contributes to his fund. 



And every florist, without excep- 

 tion, should contribute to his fund. 

 Over 1,600 of the thinkers in the trade 

 have already done so. Get busy with 

 your think tank, Mr. Nonsubscriber. 

 There is a space awaiting your name 

 on the honor roll. Can you, in your 

 own interests, refuse to fill it as your 

 conscience dictates? 



The following subscriptions have 

 been received and are in addition to 

 those previously announced, annually 

 for four years, unless otherwise 

 stated : 



W. II. Barton, Madison, N. J. 



(1 year) $20.00 



Joseph A. Greenbacker, Meriden, 



Conn 10.00 



E. Wagner. Madison, N. J 5.00 



Jas. B. Knight. Willoughby, O... 10.00 



Wilson's Flower Shop, Painesville, 



10.00 



W. A. Calhoon, E. Cleveland, O. . 10.00 



Wilson's Florist Co., Cleveland. O. 10.00 



Paul C. Hahn, Cleveland, 10.00 



Cleveland Plant & Flower Co., 



Cleveland, 50.00 



A. M. Albrecht. Cleveland, 25.00 



H. P. Hanson. Elgin, 111. (1 year) 5.00 

 Fred E. Plagge, Elgin, III. (1 



year) 5.00 



Aurora Greenhouse Co., Aurora, 



III 25.00 



Jos. M. Sinely, Aurora. Ill 10.00 



George Souster, Elgin, 111 10.00 



Geo. B. Dawes, Elgin, 111 5.00 



G. A. Cornish & Sons, Elgin, 111.. 5.00 



Joseph Turski, Grosse Point. III.. 10.00 



V. Bezdek, Grosse Point. Ill 15.00 



A. E. Hunt & Co., Evanston. 111.. 10.00 



John Weiland. Evanston. Ill 10.00 



Sykora & Kalina, Batavia, 111.... 5.00 



I". A. Parkuiire. Chicago, 111 12.00 



Frances B. Staniuieyer, Chicago, 



111 10.00 



F. J. Nunzing, Chicago. Ill 12.00 



A. E. Marine, Chicago. Ill 12.00 



Argylc Posy Shop, Chicago. 111... 6.00 



i 'has. Swanson, Chicago, 111 •_'.~..<h i 



Mrs. I', Ball, Chicago. Ill 12.00 



J. II. Leach & Son. North Eastou. 



Mass. (1 year) 10.00 



Van Aken Bros., Coldwater, Mich. 



(1 year) 10.00 



Reading Florist Association. 



Reading, Pa. (1 year) 3S.00 



Geo. C. Shaffer, Washington, D. 



c. il year) 25.00 



Conrad C, Glndra, Pougbkeepsie, 



V V 15.00 



Geo. A. Halladay, Bellows Falls, 



Vt ! 



I,, a. Coles, Kokoma, ind 10.00 



Chas. II. Campbell, Philadelphia, 



Pa 25.00 



Edw. Reld, Philadelphia, Pa 25.00 



Godfrey Aschmann, Philadelphia, 



Pa ; 21 



Harold Otter, M estown, x. J.. 5.00 



John Curwen, Berwyn, Pa 5.00 



The Prledley Co., Cleveland, O., 



Mil, II '"'" 



Mrs W. s. Bell, Okmulgee, Okla. 



ii year) 25.00 



a r Parker. Stoneham, Muss, (l 



rear) I"' 1 " 



Jacob l>. Spiegel, Norma, N. J. 



it year) 5.00 



Mrs .1. J. Brady, Frankfort. Kas. 5.00 



Frank F. Kerpem, Jr., Jersey 



City. N. .1 """ 



\v C. Stlckel, Lexington, Mass — 10.00 

 Schultz Flower Shop, Westerly, 



l; [ lo.OO 



Gottlieb Bartunek, Kiverhead, N. 



y 10.00 



Doerrei .v Son, Westfleld, N. J. 



1 1 year) ou o 



Williard F. Jaggee, Westhampton, 



L i 5.00 



Gibbs Bros'.' Lynn, Mass. (I year) lo.oo 

 Shaw Pern Co., Pittsfield, Mass. 



tl year) luw ' 



717.00 

 Previously reported 40,132.50 



Tuta i $40,849.50 



John Young, Secy. 

 June 12, 1919. 

 1130 Broadway, X. Y. 



A NUTMEG FOR THE BLUE HEN. 

 That report in the trade papers of 

 June 28 regarding the activities of the 

 Florists Publicity outfit is very inter- 

 esting. I have only got to page one 

 as yet; but I see that the Nutmeg 

 State boys have contributed $1,164.50 

 which is very good for a population 

 of less than a million. On the same 

 page I observe that the Blue Hen 

 chickens have only been able to 

 scrape up a 5-spot which is not so 

 very good for a state with a popula- 

 tion of about one-fifth of a million. I 

 speak of course by the census of 1900 

 but the increase of population in both 

 states is probably relatively equal 

 and therefore does not affect the five 

 to one proportion. Now if Delaware 

 wants to show that she's a spunky old 

 bird she will get busy right away 

 and scrape up more than a 5-spot. 

 About fifty 5-spots would be more like 

 a game chicken. Maybe this com- 

 parison might be carried further 

 afield than Connecticut and Delaware 

 but I have not had time to look them 

 up yet. You can do that for your- 

 selves. But— to stick to the text— 

 my idea for the present is to stir up 

 my neighbors who have been enjoy- 

 ing an era of great prosperity these 

 past five years. Every chicken in the 

 florist business in the state of Dela- 

 ware ought to do its share of scratch- 

 ing for publicity and not live on the 

 scratching done by the less lazy birds 

 in other parts. Get in the Publicity 

 Garden and do your share. Get after 

 that Nutmeg, Dear Old Blue Hen! 

 George C. Watson. 



