July 2G, 1919 



HORTICULTURE 



67 



Society of American Florists and 

 Ornamental Horticulturists 



National Publicity Campaign. 



This week we are recording a list of 

 contributions to the Publicity Fund, 

 approximating something over $1200. 

 This is a decided Improvement over 

 the lists of the past several weeks, but 

 only about half of what an average 

 list should be for every week in the 

 year if we are to reach our goal of 

 $100,000. As our fund stands now, we 

 are many thousands of dollars short 

 of half the fund aimed for, and are 

 more than half way through the year. 



Next month our Publicity Commit- 

 tees will make their reports to the 

 Society's Convention in Detroit, and 

 unless contributions become more ac- 

 tive in the intervening weeks, they 

 will not be able to report the collec- 

 tion of at least half of the amount of 

 the fund. 



At the convention the committees 

 will meet jointly to discuss plans to 

 continue the publicity work during 

 the fall and winter season, the sum- 

 mer season having already been pro- 

 vided for. What amount of money are 

 we going to place at their disposal for 

 immediate use? It must be remem- 

 bered that the production of flowers 

 throughout next season promises to be 

 abnormally large, consequently call- 

 ing for greater effort to improve the 

 demand for them, if we are to avoid 

 gluts and obtain remunerative prices. 

 Publicity, and lots of it. is needed 

 more than ever. To get it we must 

 have money. We are no longer buy- 

 ing "a pig in a poke." We know that 

 we get a magnificent return for the 

 money we spend, and the more we 

 spend the greater the return. 



We are addressing particularly 

 those florists who have not yet sent 

 in subscriptions. It is beyond our con- 

 ception that they do not intend to con- 

 tribute, but why not send them in 

 now, thus not only relieving the com- 

 mittees of uncertainty but permitting 

 them to make their publicity plans in 

 the best interests of all. The plans 

 now maturing may call for the imme- 

 diate appropriation of as much as 

 $20,000. If the committees do not find 

 such an amount available, how are 

 they going to finance the bills? Your 

 good intentions will not help them any, 

 unless you cash them in, by remitting 

 to the secretary, without delay, your 

 cheque for the amount you have de- 

 cided to give. Keep the ball a-rolling. 



Do not for one moment think that be- 

 cause you have seen a big list of sub- 

 scribers, to the amount of several 

 thousand dollars, that amount is wait- 

 ing to be expended. Our committees 

 put the money to work as fast as it 

 piles up. They have no thought of 

 using the funds to produce an income 

 which shall supply the publicity; they 

 spend the fund itself, every penny of 

 it. So when you hesitate you delay 

 the game. What is $100,000 among 

 20,000 florists? A thousand fruit grow- 

 ers recently raised that amount in a 

 few weeks. 



Just Take These Facts to Heart 

 The campaign is a good thing for 

 you and everybody else in the trade. 

 It is doing what it was expected to 

 do — increasing the demand for flowers. 

 It is endorsed by all the live-wire flor- 

 ists of the country. It is waiting your 

 support, through your contribution. 



The following subscriptions have 

 been received and are in addition to 

 those previously announced, annually 

 for four years, unless otherwise 

 stated : 



Joliet Floral Co., Joliet, 111. (1 yr.). $10.00 



C. S. B"ord Co., Quakertown, Pa. 



(1 yr.) 5.00 



J. W. Massman, Montclair, N. J. 



(add'l) 10.00 



William Hidden, l'liiladelpbia, Pa. 10.00 



Cunningham Flower Shop 5.00 



United States Cut Flower Co. (1 



yr.) 15.00 



D. A. Rrounstein Boston, Mass.... 10.00 



C. E. Holbrow, Brighton, Mass 20.00 



J. Oliver Johnson, Chicago, 111.... 15.00 



J. Wall, Chicago, 111 5.00 



John Plodzien, Chicago, 111 10.00 



Cunnis & Blllerbeck, Chicago, 111.. 5.00 

 Anna Grace Sawyer, Chicago, 111... 10.00 

 Maplewood Greenhouse, Blooming- 

 Inn. Ill 20.00 



J. L. Bonnett, Bloomington, 111 10.00 



E. S. Hempstead, Bloomington, 111. 10.00 

 Gullett \ Sons, Lincoln. 111. (add'l) 50.00 



Hembreilfer Bros., Lincoln, 111 15.00 



Karl Rauth, Springfield, 111. (1 yr.) 5.00 



Bell Miller. Springfield. 111. (1 yr.) 25.00 



G. A. Wehrman, Springfield, 111... 5.00 

 Springfield Floral Co., Springfield, 



III 10.00 



Hembreiker ,^ Cole, Springfield, 111. 10.00 



II. F. Janssen, Springfield, 111 5.00 



W. T. Buckley. Springfield, 111 10.00 



G II. Hennessey, Springfield, 111... lo.oo 



Jas Glass Baltimore, Mil. (1 yr.). 10.00 



W. Kcir, Pikesvllle, Mil 5.00 



The Meyer-Stlsser Co., Baltimore, 



M.l. ..' 5.00 



C. E. Akehnrst & Sons, Fullerton. 



Mil 5.00 



F. c Baner, Govans, M.l. (1 yr.).. 25.00 



J. DeGroot, Catonsville, M.l 25.00 



Lewis House of Flowers, Fontiac, 



Mich 15.00 



L. Anderson, Rocky River, 25.00 



Herman A. Hart. Cleveland, 10.00 



C. B. YVilholmy. Cleveland, 10.00 



Peter F. Reuse & Co., Detroit. 



Midi 25.00 



Scrlhner Floral Co., Detroit, Mich. 



(add'l) 15.00 



J. a. Bleecker, Detroit, Mich 20011 



August Von Boeselager, Mt. 



Clemens, Mich 25.00 



A. G. Stephens, Walkersvllle, Out.. 10.00 



\l.i istii' Flower Simp, Detroit, 



Mich 1 



Edw. II. Smoklwlcz, Detroit, Mich. 20.00 



Pontlac Floral Co., Pontlac, Mich. 50.00 



Frank A Nortin, Jfpsllanrl, Mich.. lu.ou 



A Trotter, STpsllantl, Mich 10.00 



Geo Blscboff, Ann Arbor, Mich 25.00 



Davis & Klshler, STpsllantl, Mich. 



il mi 5.00 



Cousins & Hall. Ann Harbor, Mich. 25.00 



Plerson Floral Co . Peoria, 111 10.00 



Slebentbal & Nelson, Peoria, 111... 15.00 



John 11. Warncke, Detroit, Mlcb... 25.00 

 Clarke The Florist, Ml. Vernon, 



X V. 11 M I 10.00 



The Bade Flower Store, Bellefon- 



taine, 5 no 



\\ Rosenthal, Boston, Mass n yr.) 0.011 

 Edward F. Norberg, N. Cambridge, 



Mass 10.00 



c. A. Hacker, Bellerlca, MaBs 25.00 



Andero Rasmussen, New Albany, 



linl. (add'l) 25.00 



Bruno Jucrjeiis, Peoria, III. (I yr.) 20.00 



11 p. Smith, Plana, Ohio 5.oo 



The Reeser riant Co., Springfield, 



n. (1 yr.) lowi 



Max 11. I!.. the. Philadelphia, l'a 5.00 



Aug. Doemlin-, l.iiisil.iwiie. l'a 10.00 



C W. Liggett, Philadelphia, Fa.. 10.00 



Henry 1. Faust, Merlon, Pa 25.00 



Carl Peterson, Hartford, Conn 5.00 



Paul C. Schultz, Yiiiciiines, I ml. 



(1 yr.) 5.00 



P. A. Chopin, New Orleans, La 10.00 



B. F. Barr & Co.. Lancaster, Pa... 31 



E. A. Chipinali. Wuuiisiicket, R. I. 



(1 yr.) 5.00 



Harry I. Bock, Burlington, Iowa 



(add'l) 10.00 



I. L. Plllsbury, Galesburg, 111. 

 (add'l) 5.00 



All.eit II. Schneider, <>ak Park, HI. 25.00 



Geo A. Kulil, 1'ekin, 111 10.00 



James II. Clarke. Manchester, N. II. 20110 



W. \V. Powers, -Nashua, N. H 5.00 



II. C. Stache, Manchester, N. H 10.00 



T. J. Bixby, Manchester, N. H 5.00 



Solon R. Baker, Concord, N. H WOO 



Edw. H. Smokiewlcz, Detroit, Mich. 



(add'l) 20.00 



Lansing Floral Co., Lansing. Mich. 25.00 



G. Fred Baiicrle, Lansing, Mich 5.00 



Wn.iton Floral Co., Duraud, Mich.. 5.00 



Grohman The Florist, Lansing, 



Mich, (add'l) 25.00 



.1. B. Goetz & Sous, Saginaw, Mich. 



(add'l) 10.00 



Martin Kelt, Bay City, Mich 15.00 



$1,180.00 

 Previously reported 40,840.50 



Total $42,029.60 



John Young, Secy. 



ORCHIDS 



We grow and Mil nothlnr bnt ORCHIDS. 

 If you are In the market for this class ef 

 plants we respeotfully solicit your Inquiries 

 and orders. Special lists on application. 



LAGER & HURflELL, Summit, N.Jk 



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INSTRUCTION IN GARDENING 



Practical Instruction Is offered in j 

 vegetable, flower and fruit gardening, 

 greenhouse and nursery practice, to- i 

 gether with lectures, laboratory, field j 

 and shop work In garden botany, 100- 1 

 logy, pathology, landscape design, soils, | 

 plant chemistry and related subjects. 



The curriculum is planned for the 

 education of any persons who would ! 

 become trained gardeners or fitted to j 

 be superintendents of estates or parks. 

 Students may be admitted «t any time. 



Circulars and other lnformstlon will 

 i be mailed on application. 



The New. York Botanical Garden 



i Bronx Park lOtW YORK U1TI 



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