August 2, 1919 



HORTICULTURE 



107 



For All Flowers in Season Call on 



THE LEO NIESSEN CO. 



1201 Race St. Philadelphia, Pa. 



EDWARD REID 



WHOLESALE FLORIST 



1C19 - 21 Ruitnd St., Pkilascleai., Pa. 



CJMCE IEAUTKS, ORCHIDS, VALLEY ROSCS 

 tai all SaasraUa Variatias if Cart Fiawars 



W.J. OOWEE, Berlin, N.Y. 



GEORGE B. HART 



WHOLESALE FLORIST 



24 Stone St., Rochester, N. Y. 



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! BOSTON FLORAL] 

 SUPPLY CO. 



WHOLESALE FLORISTS 



DEALERS IN 



i Cut Flowers & Evergreens | 



Manufacturers. Exporters and 



Importers, Preservers of Cycas 



i Office, Salesrooms and Shipping Dept. § 



15 OTIS ST. and 96 ARCH ST. | 



BOSTON. MASS. 



Phone, Main 2574-3525 



I Unknown customers kindly give refer- | 



ence or cash with order 

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MICHIGAN CUT FLOWER 

 EXCHANGE, Inc. 



WHOLESALE COMMISSION FLORISTS 



Ol.lin»nli Mian** 

 Hardy Fancy Fern Oar Specialty 



284 RANDOLPH ST. BETROfT, MICH. 



The House for Quality and Service 



ZECH & MANN 



|ga~"We are Wholesale Florists Doing 

 a Strictly Wholesale Business 



30 East Randolph Street, CHICAGO 



J. A. BUDLONG 



184 North Wabash Avenue, CHICAGO 



Wholesale Growers of Cut Flowers 



ROSES, CARNATIONS 



AND ALL OTHER SEASONABLE STOCK 



Shipping order* hare most careful attention always 



IF You Want Anything from Boston Get It 

 From Henry M. Robinson & Co. 



Fer Safety Place Your Order* With U, 



■HENRY IN/I. ROBINSON •* 



2 Wlnthrss Square and 32 Otis Strsst, BOSTON, MASS. 



CYCLAMENS FOR THE HOLIDAYS. 



Cyclamens for Thanksgiving and 

 Christmas trade must not be neglected 

 now. Care must be taken not to allow 

 them to get hard or pot-bound, and 

 crowding should be avoided. Each 

 bright day the plants should be 

 sprayed, and once a week a nicotine 

 solution should be used to ward off 

 attacks of mite, thrips and aphis. The 

 house should be well ventilated and 

 movable shades should be used so 

 that the plants will not become drawn. 

 An ideal place for them is the green- 

 house bench, where the plants can 

 be protected from hot sun. Just as 

 good plants can be grown here as in 

 cold frames if the pots can be plunged, 

 although the latter always seem a lit- 

 tle stockier. For the last potting use 

 a soil consisting of two parts fibrous 

 loam, one part dried cow manure and 

 one part flaky leaf mold, not too much 

 decayed, adding a generous dash of 

 sharp sand and some fine charcoal. 

 They should have good drainage. 



bench every time, but to wet the fo- 

 liage so that the plants may more 

 easily withstand the heat. Spraying 

 the walks and below the benches will 

 create a moist atmosphere. 



BEGONIAS AND PRIMROSES. 

 Begonias and primulas will not do 

 well in a house or frame where the 

 temperature is nearly 100 and the 

 atmosphere dry. The doors and ven- 

 tilators must be opened and a light 

 shading applied. Use the hose fre- 

 quently to help maintain as low a 

 temperature as possible, but do not 

 soak the plants or keep them stand- 

 ing in water. The plants should be 

 lightly sprayed. The hose should be 

 used frequently in the palm house 

 also. The walks may be wet down 

 if you do not wish to wet the ferns 

 too much. When the thermometer 

 registers 90 or more the chrysanthe- 

 mums should have frequent Byrlng- 

 ings. not applied so as to wet the 



LET US CAPITALIZE THE DULL 

 PERIOD. 



It has often been said that It isn't 

 the big idea that counts as much as 

 it is to put it over, and we have about 

 hit the suggestion. 



We have all admitted that our Pub- 

 licity Campaign is a good one and 

 that we have shown results, but our 

 $100,000 appropriation is necessary 

 before we can "put over" that which 

 we hope to do. 



If we expect to sell flowers to the 

 public we must also sell the adver- 

 tising campaign to the florists and 

 there must be no half-heartedness to 

 carry on. Nothing but 100 per cent, 

 confidence and the full amount asked 

 for will suffice to evidence the fact 

 that we too believe in our own future. 



They say that an optimist is one 

 who lends money, but we can change 

 this slightly by proving that an opti- 

 mist is one who sends his subscrip- 

 tion to a campaign when it is lagging 

 now, not this fall when everybody will 

 be doing it again. Send yours now, 

 we must continue our campaign 

 through the summer although some- 

 what modified. 



Why not keep the business going 

 summers? It can be done if you just 

 push a bit harder. Don't lay back and 

 say there is nothing doing. Be up 

 and about and create something. It 

 can be done, but it is up to you. 

 Henry Penn, 

 Chairman National Publicity 

 Campaign. 



