August 9, 1919 



HORTICULTURE 



11!' 



SOCIETY OF AMERICAN FLORISTS AND 

 ORNAMENTAL HORTICULTURISTS 



THE SECRETARY IN THE CON- 

 VENTION CITY. 



The Secretary duly arrived in the 

 Convention City, and reported "ready" 

 to the Advisory Committee, Vice-Pres- 

 ident E. A. Fetters, Philip Brcitmeyer 

 and Wm. Dilger, who were not only 

 anxious to advise but to lend material 

 assistance, making the work of pre- 

 paring for the big Trade Exhibition 

 comparatively easy. 



The Secretary's first day was spent 

 in Arcadia Auditorium, making final 

 decisions as to extra space. The un- 

 precedented demand for space in the 

 Trade Exhibition made it necessary 

 to amend the preliminary plans some- 

 what. 



It has been decided to hold the Con- 

 vention sessions on the second, or 

 balcony floor, where permanent seats 

 are arranged to accommodate 1,000. 



The exhibition of the American Glad- 

 iolus Society will be held on the same 

 floor, two long tables being provided 

 to extend the full length of the bal- 

 cony on both sides. A good supply of 

 water is handy for use of the exhibi- 

 tion in this organization. 



As the Auditorium opens its regular 

 season for dancing on the Saturday 

 following the Convention, August 

 23rd, exhibits must all be removed 

 from the exhibition hall on Friday, 

 as per our lease and contract. This 

 being the case, the local interests 

 have decided to comply with the 

 wishes of exhibitors that the enter- 

 tainment ' on Friday, the fourth day, 

 be curtailed, so there will be very 

 little doing on that day. In addition, 

 many of those who will attend have 

 signified their intentions of leaving 

 for home on Thursday night, so the 

 entertainment features will be al- 

 lowed to take up whatever time may 

 be available during the three days of 

 the Convention. 



The changes outlined above permit 

 of a little more space being given to 

 the Trade Exhibition, so there is still 

 time, if orders are sent in at once, to 

 obtain a favorable location. 



It is most impressive to see the 

 slogan, "Say it with Flowers," dis- 

 played in every flower store in the 

 city, and also on the wind-shields of 

 the florists' automobiles and delivery 

 cars. This is the result of the good 

 work of the special publicity repre- 

 sentatives for Michigan. M. A. Vinson 



In the evening the Secretary had 

 the pleasure of attending a meeting 

 of the Detroit Florists' Club, presided 

 over by President J. F. Sullivan, at 

 which the ladies of the local S. A. F. 

 Auxiliary were present. There was a 

 good attendance and the meeting was 

 most enthusiastic. The reports of the 

 chairmen of the different committees 

 showed that all arrangements were 

 well in hand and that every visitor 

 will be well taken care of, therefore, 

 if everyone does not have an enjoy- 

 able time it will not be the fault of 

 the Detroit Florists' Club. 



Henry Goetz, a member of the Club, 

 journeyed from Saginaw, a distance 

 of 96 miles to show that there was 

 much interest in the Convention in 

 that section of Michigan. Mr. Goetz 

 is also an enthusiastic booster for a 

 Michigan State organization, and at 

 the time of the Convention a State 

 Society will be established, there be- 

 ing hope that the proposed affiliation 

 amendments will be adopted at the 

 Convention, in which case the state 

 will be entitled to representation on 

 the Executive Board. 



Albert Pochelon, the energetic Sec- 

 retary of the F. T. D., in his usual 

 forcible manner reported arrange- 

 ments that had been made to enlight- 

 en retail florists who are not F. T. D. 

 members as to the wisdom of joining 

 the organization, although Mr. Poche- 

 lon has said much in the past of the 

 good work of the F. T. D., he still has 

 a little "dope" left in reserve, and 

 there is no doubt that at the Conven- 

 tion a goodly number will be added 

 to his list of members. The goal for 

 membership for the coming year has 

 been placed at 2,000, and there is no 

 doubt as to the possibility of this 

 number being listed. 



I would again urge upon everyone 

 going to the Convention the impor- 

 tance of applying for hotel reserva- 

 tions to E. A. Fetters, 17 E. Adams 

 Street, Detroit, at once. The hotels 

 are all close together, and near the 

 Arcadia Auditorium. If Mr. Fetters 

 is unable to locate you at any hotel 

 specified, he will do the next best 

 thing, but all will be taken care of in 

 good shape somewhere — Don't miss 

 the Convention; it will be different 

 from any that has preceded it, and 

 there is a good time in store for all 

 who come. 



At present the weather is very cool 



and clear, making the use of a blanket 

 necessary at night when sleeping. 



How could this Convention be any- 

 thing but a success, when every one 

 in the trade in Detroit is trying to do, 

 or suggest something which will help 

 to make the stay of the visitors profit- 

 able and enjoyable? Even the Presi- 

 dent of the Society, J. F. Ammann, 

 has announced his intention of being 

 in the city a week ahead of the Con- 

 vention to see that the Secretary and 

 the Advisory Committee have over- 

 looked no important detail — but he 

 will find that Vice-President Fetters 

 has all the work well in hand. 



In the Official Program, published 

 in the Society's "Journal," President 

 Sullivan of the Detroit Florists' Club 

 was erroneously listed as "Secretary" 

 of the Club. The error, of course, has 

 been recognized. 



John Young, Secy. 



Detroit, Aug. 4. 



THE TRADE EXHIBITION. 

 All exhibitors are advised to ship 

 their exhibits by express in ample 

 time, marking them distinctly "Con- 

 vention of the Society of American 

 Florists, Arcadia Auditorium, Wood- 

 ward Ave., and Stimson Street, De- 

 troit, Mich.," and prepaying all ex- 

 press charges. 



The list of exhibitors is now quite 

 large, but owing to some important 

 changes in the floor plan, a few 

 good locations for exhibits are still 

 available, if immediate application for 

 same is made. Any house dealing in 

 florists' supplies or auxiliaries who is 

 not represented at the exhibition 

 should not overlook the opportunity 

 afforded to bring his products before 

 the trade, as there is every evidence 

 that visitors from all sections will be 

 at the Convention to bring their sea- 

 son's supplies. 



Exhibitors desiring signs, desks, 

 etc., should write the Secretary at 

 once, in order that their requirements 

 may be met in good time. The follow- 

 ing exhibitors are in addition to those 

 previously announced: 



J. C. Moninger Co., Chicago. 



F. R. Pierson Co., Tarrytown, N. Y. 



Farnsworth Co., Conshohocken, Pa. 

 Promotion Bureau, S. A. F. Publicity 

 Campaign. 



Michigan Cut Flower Exchange. 

 Detroit. 



(Continued on page 130) 



