August 23, L919 



ii i) irr i u u i/r u i< a. 



169 



licity Committee, of which I am chair- 

 man, be abolished. After considerable 

 discussion, President Ammann. who 

 presided at these committee meetings, 

 secured an expression from all of the 

 members present, and it was the 

 unanimous opinion that one committee 

 should handle the entire work, work- 

 ing on similar lines as the National 

 Flower Show Committee work, one 

 man retiring each year. There will 

 always be on the board men of from 

 four to five years experience in the 

 handling of the campaign. 



Each member of the committee 

 could be delegated a certain depart- 

 ment to take care of. You are all 

 aware that the principal work must 

 be done by the Secretary and office 

 force, and suitable appropriations 

 must be made to establish a method- 

 ical and systematic method of pro- 

 cedure. If there were only five 

 members to be considered in calling 

 a session of this important committee, 

 they could have a meeting more often, 

 and, of course, results obtained would 

 be better. And at the conclusion of 

 my report I am going to offer to the 

 committee a resolution that will make 

 this effective at the end of this year. 



I pointed out to you the danger of 

 having an appointive committee whose 

 term expires each year, in charge of 

 such an important work. At a recent 

 joint meeting of the various trade in- 

 terests in Chicago, the Wholesale 

 Growers' Association of Cook County 

 proposed a bill board campaign, 

 having in view the easy matter of 

 obtaining sites for the erection of bill 

 ooards, with nothing but our slogan, 

 "Say it with Flowers," through the 

 country'- They offered to erect boards 

 at their own cost. There are any 

 quantity of locations where green- 

 house plants are, and where the rail- 

 roads pass and automobile traffic is 

 heavy, and you can imagine what an 

 addition to publicity could be gained 

 by the thousand of billboards all over 

 the country with our slogan, "Say it 

 with Flowers." I am about to inter- 



view with one of the largest billboard 

 agencies in the country and perhaps 

 may have something further to say on 

 the method and cost at this time. 



The following is the brief summary 

 in total of the financial condition of 

 the campaign up to August 1st: 



Total amount of fund $42,068.50 



Of this amount there has 



been collected 35,518.75 



Balance due and unpaid.... 6,549.75 

 Cost of magazine advertising 



up to date of this year 24,933.24 



Drawings, plates, etc 2,187.81 



$111,258.05 



THE CANADIAN CONVENTION 



E. B. Hamilton Elected President — 



Retailers Organize 



The Canadian Horticultural Associa- 

 tion has just concluded a four day 

 convention in Toronto (August 12-15), 

 which proved to be one of the most 

 interesting and important in the his- 

 tory of the association. The attend- 

 ance was large and unusual interest 

 taken in all the proceedings. 



The most important feature of the 

 convention was the formation during 

 the Wednesday session of a Canadian 

 Retail Florists' Association by the re- 

 tailers present. The officers of the 

 new association are: President, Geo. 

 M. Geraghty, Toronto; first vice-presi- 

 dent, V. McAlpine, Sudbury; secretary, 

 Silas McFadden. Toronto; treasurer, 

 Mrs. Percy Waters, Toronto. Board of 

 directors: H. G. Dillemuth and J. J. 

 Higgins, Toronto; F. G. Dicks, Lon- 

 don; F. Smith, Hamilton; Frank Mc- 

 Kenna and Mrs. Hill, Montreal; A. R. 

 King, Winnipeg. This association will 

 be affiliated with the Canadian Horti- 

 cultural Association as soon as the 

 constitution of the latter is amended. 



The elections for the Canadian Hor- 

 ticultural Association resulted as fol- 

 lows: President, E. B. Hamilton, Lon- 

 don; first vice-president, W. E. Groves. 

 Hamilton; second vice-president, C. J. 

 Hay, Brockville; secretary-treasurer. 

 H. J. Eddy, Westmont, Que. Execu- 



tive Committee for three years: W. C. 

 Hall, Montreal; S. Jordan, Peterboro; 

 S. McFadden, Toronto. One year: L. 

 Williams, Ottawa; V. McAlpine, Sud- 

 bury; W. Cotter, Montreal. Two 

 years: H. J. Moore, Niagara Falls; 

 A. Walker, St. Anne de Bellevue; C. 

 Craig, Ottawa. 



Another important action taken was 

 the appointment of a plant registra- 

 tion committee. Mr. H. J. Moore gave 

 a valuable paper on the necessity for 

 plant registration in Canada. As a re- 

 sult, a committee consisting of H. J. 

 Moore, John Dunlop and W. E. Groves 

 was appointed with power to secure 

 co-operation from the fruit growers 

 and vegetable growers' association. 

 This will probably result in speedy 

 action being taken for the develop- 

 ment of a systematic method of plant 

 registration in Canada which is badly 

 needed at the present time. 



The question of giving greater sup- 

 port to the S. A. F. Publicity Fund 

 was also strongly presented to the con- 

 vention by visitors from the United 

 States J. F. Ammann, president of the 

 S. A. F., John Young, secretary, Philip 

 Breitmeyer and Albert Pochelon of the 

 F. T. D., and later by Mr. W. W. Gam- 

 mage of London, Ont. 



MRS. SARGENT PASSES AWAY. 



It is with deep regret that we record 

 the death of Mrs. Sargent, wife of 

 Prof. Sargent, director of the Arnold 

 Arboretum. Mrs. Sargent passed away 

 last week and the funeral was held on 

 Monday of this week. As a bride Mrs. 

 Sargent came to Holm Lea, the beauti- 

 ful Sargent estate in Brookline, and 

 she delighted in her home. She spent 

 much time, however, traveling over 

 this country and in foreign lands in 

 company with her distinguished hus- 

 band when he was engaged in research 

 work. She was a talented artist and 

 a woman of many fine qualities. Prof. 

 Sargent has the sympathy of a world- 

 wide circle of friends. 



