September 20, 1919 



HORTICULTURE 



Society of American Florists and 

 Ornamental Horticulturists 



NATIONAL PUBLICITY CAMPAIGN. 



Our Publieity Committees are great- 

 ly pleased at the confidence displayed 

 by florists in the work of the com- 

 paign, as evidenced in the many addi- 

 tions to subscriptions already placed 

 that are coming in. The following is 

 a sample of the many letters our Pro- 

 motion Bureau, is receiving: "We are 

 making good our promise of June 

 30th by enclosing a check herewith to- 

 wards the 'Say it with Flowers' Cam- 

 paign, in addition to the one sent on 

 the above date. We hope, and feel con- 

 fident, that we will be able to double 

 our subscription next year. Wishing 

 you and the Publicity Campaign the 

 greatest of success, we are, Very 

 truly yours. Moraio Brothers, Rye, 

 N. Y." 



Those who have not subscribed 

 should ponder upon this condition, for 

 better evidence of the satisfaction the 

 campaign is giving they could not 

 have. But do they need evidence? 

 Have they not that inner feeling that 

 the campaign has already benefited 

 their own businesses? As has been 

 publicly pointed out, the florist busi- 

 ness has been among the first of the 

 industries to "come back" after the 

 late disastrous war, and, like Johnnie 

 Walker, it is "going strong." What 

 has been a prime factor in this speedy 

 return to pre-war conditions, and even 

 an improvement upon them, if not our 

 Publicity Campaign? 



An everlasting debt of gratitude is 

 owing to the generous subscribers who 

 have made the initial efforts of the 

 campaign possible. Some of these sub- 

 scribers have donated sum after sum 

 in their enthusiasm over the great 

 service rendered by the campaign. At 

 a recent meeting of the New York 

 Florists' Club, when nearly everybody 

 present was already a subscriber, Max 

 Schling, in an address which disclosed 

 his personal experiences as to the 

 beneficial effects of the campaign, col- 

 lected additional subscriptions to the 

 amount of several hundred dollars; 

 and the Club itself recommended a 

 subscription of $500 from its own 

 funds, which recommendation will be 

 formally confirmed at its next meet- 

 ing. There was some truth in a re- 



mark made by one present at that 

 meeting, "I should not like to have my 

 name omitted from that subscription 

 list — the omission would be a brand 

 upon my honor." 



At the meeting of our joint commit- 

 tees to be held in Buffalo on October 

 14th next, there is to be set up for in- 

 spection one of the bill board signs 

 which it is proposed to supply to the 

 trade at $50 each. There should be 

 many hundreds of sites in this country 

 at the disposal of florists for the dis- 

 play of signs such as these, and their 

 use will be helpful not only to the 

 Publicity Campaign but to the florists 

 themselves. Again it is asked that all 

 florists who have available sites along 

 public highways, railroads, or where 

 they will catch the public eye, notify 

 the Secretary, so that full particulars 

 in regard to the signs may be provid- 

 ed at the earliest possible moment. 

 The sooner the signs are installed the 

 better it will be for our industry. 



Campaign plans are now very active, 

 and will be more so as the Campaign 

 Fund grows — we cannot say "accumu- 

 late," for it is not allowed to do so. 

 Every dollar works as fast as it is 

 collected. Help us toward our goal 

 of $100,000. Banish that feeling of 

 distrust which all along has been 

 unwarranted, and come over with your 

 subscription. Be a "live florist" in 

 every sense of the term. Foster the 

 interests of your industry, and the in- 

 dustry will take care of you. 



New Subscriptions. 



The following subscriptions have 



been received and are in addition to 



those previously announced, annually 



for four years, unless otherwise stated: 



Humtu & Jones, Oberlin, O $10.00 



R. C. Arlin. Bellevue, 5.00 



Arthur Doebe] & Son, Clyde, 10.00 



Hall's Greenhouses, Clyde, O. (add'l). 5.00 



Horn Floral Co., Fremont, (J 5.00 



Arthur Ed. Worning, Toledo, 10.00 



Mrs. E. Suder, Toledo, 25.00 



Win. Feniger, Toledo, 15.00 



Hirzel Bros., Toledo. 10.00 



Northern Florists' Supply Co., To- 

 ledo, O. (1 yr) 10.00 



Paul A. Timm, Toledo, (). (add'l)... 5.00 

 Bowling Green Floral Co., Bowling 



Green, 10.00 



Fostoria Floral Co., Fostorla, 10.00 



T. J. Enrlght, Fostoria, 10.00 



Henry C. Woltewaite, Philadelphia, 



Pa 5.00 



Yeatinan & Way, Kenneth S<i , Pa... 5.00 

 Lawrence Thompson, Kenneth Sq., 



Pa 000 



Win. Dych, Philadelphia, Pa 5.00 



J. Harry Palmer, Kenneth Sq., Pa.. 5.00 



Scarlett Bros., Kenneth Sq., Pa 15.00 



Richards Bros., Toughkenamou, Pa.. 25.00 



Werner Susemnichel, Louisville, Ky.. 5.00 



Beutel & Frederick, Louisville, Ky.. 5.00 



Emil Rleple, Rochester, Minn 15.00 



j. w, Rose Centralis, in 5.00 



Mrs i: A. Moore, Harvard, til 5.00 



I red Longren, Burlington. la. ladd'h in no 



Park Floral Co . Denver, <'"l 25.00 



k.h Ine Floral Co . it:i. -in.-. Wis 25.on 



lohn Kelson Co., Oshkosh, Wis 10.00 



I-:. C Koenlg, New York, N. Y 10.00 



L. Bruder, New York. N v : 



Frank Kerpen, Jr., Jersey City, N J 5. (MP 



B. w. Holt. Oakdale, N. .1 ■ 



Karl S Landolt, New York. N. Y.... 5.00 

 Leo Klein, New fork, N v (add'l).. 5.00 



Orchid florists. New York. N. Y 5.00 



Henry B. Ynungqnist. ciiieago, III... 10.00 



F. Hiirmoister, Chicago, III 5.00 



Adgate & Son, Warren O. (add'l) 1500 



os<-:ir s Mognuson. Kane, Pa. (add'l) 10.00 



ii. it Weaver, Bird In Hand, Pa 5.00 



Philip P. Kesslor, New York. N. Y. 



(add'l) 10.00 



Cnas. Niemann, New York, N. Y. 



(1 vr.) 50.00 



A. Kottmiller, New York, N. Y 10.00 



Young & Nugent, New York, N. Y. 



il vr.) 10.00 



Badgely & Bishop, New Y'ork, N. T. 



(1 yr.) 10.00 



Wm. P. Ford, New York, N. Y. 



(1 yr.) 15 00 



Michael C. Ford, New York, N. Y 



(1 yr.) 15 00 



United Cut Flower Co., New Y'ork, 



N. Y. (1 vr.) 25.00 



Wadley & Smythe, New York, N. \'. 



(1 yf.) 50.00 



P. J. Smith. New York, N. Y. II yr.) 15.00 

 H. L. Itantleman, New Y'ork, N Y'. 



(1 vr.) 10.00 



H. E. Froment, New Y'ork, N. Y. 



(1 vr.) 20.00 



M. A. Bowe. New York. N. Y. (1 yr.). 20.00 

 H. H. Burns, New Y'ork. N. Y. (1 yr.) 10.00 

 Wm. Kather, New York. N. Y. (1 yr.) 25.00 

 John Seheepers & Co., "New York, 



N. Y. (1 vr.) 50.00 



S. S. Skhlelskv. New York, N. Y. 



11 yr l 50.00 



Aclolph Lewisohn. Anlsley, N. Y. 



(1 yr.) 50.00 



John Young, New York. N. Y. (1 yr.) 25 00 

 H. Hatnm. New Y'ork, N. Y. (1 yr.).. 5.00 

 Smith's Flower Shop. Westerly. R. 1. 15.00 

 Moraio Bros.. Rye. N. Y (add'l) 10.00 



$895.00 



Previously reported 48.851.50 



Total $4!>.74».50 



John Young, Secy. 

 1170 Broadway, 



New York, N. Y. 



DIPLOMAS AND BUTTONS. 



Owing to the recent large influx of 

 life members, some delay is being ex- 

 perienced in the furnishing of en- 

 grossed diplomas to such members, 

 signatures, engrossing and framing all 

 requiring considerable time. New life 

 members are, therefore, asked to ap- 

 preciate this condition. 



The supply of life membership but- 

 tons, furnished at 75 cents each, was 

 early exhausted at the Convention, and 

 delay is being experienced in obtain- 

 ing a further supply. As soon as re- 

 ceived from the maker the buttons 

 will be forwarded. 



John Young, Secy. 



There is still time for making 

 geranium cuttings and it is probable 

 that there will be a big demand for 

 geraniums next season because of a 

 certain scarcity in other plants. The 

 best plan is to root the cuttings in 

 sand in benches, but they should be 

 kept cool. Private gardeners are more 

 apt to root the cuttings in flats. If you 

 use flats don't forget to give shade for 

 a few days and of course the cuttings 

 must be thoroughly well watered. 



