September 



L919 



HORTICULTURE 



267 



Society of American Florists and 

 Ornamental Horticulturists 



A few inquiries are coming along in 

 regard to the billboard which our com- 

 mittees hope to supply very shortly, 

 but there should he many more. Any- 

 one, of his own recollection, can point 

 to a score or more sites owned by flor- 

 ists which would furnish grand oppor- 

 tunities for display of bill board signs; 

 and, surely, there are many owners of 

 such sites who would not for a 

 moment scruple to pay the $5(1 asked 

 for a sign, especially as such a sign 

 ordered alone would cost about twice 

 as much. The question has been asked 

 whether anything besides the slogan 

 may be painted on the sign. Yes. If 

 a purchaser insists upon it, his name 

 and address may appear on the sign 

 as long as the slogan is left intact and 

 entirely separate. A proper ruling as 

 to this will be made at the meeting of 

 our committee next month. Philip 

 Breitmeyer, at the Detroit Convention, 

 said "Billboards furnish the best way 

 of getting publicity that I know of, and 

 I have worked out the problem for five 

 years or more.'' On the same occa- 

 sion, Chairman George Asmus said 

 "Imagine five thousand of these bill- 

 boads on the principal roads and high- 

 ways, the railroads and in other 

 places, and what it will mean for our 

 slogan and for our business! An ex- 

 pert on this line told me that we were 

 the most fortunate people in the 

 world — that we had an asset — in these 

 sites — that would cost outsiders hun- 

 dreds of thousands of dollars to get, 

 as we already had the sites. I want 

 to say that I have 200 orders for these 

 signs right now from the men I have 

 talked to about them." The men Mr. 

 Asmus referred to were mostly located 

 in Cook County, 111. 



Shall Illinois become the prime 

 mover in this most excellent project, 

 when there are as many or more sites 

 available in other states? This ques- 

 tion is put to all those florists in other 

 sections who are known to have sites, 

 and whom it is reasonable to suppose 

 would, in their own interests, be will- 

 ing to use them for this laudable pur- 

 pose. Our committee would like to 

 hear from these florists without delay, 



as arrangements for supply must be 

 completed at the meeting of the com- 

 mittees in Buffalo on October 15th. 

 Just notify your Secretary whether 

 one or more signs could be placed. 



Every day now brings warm con- 

 gratulations on the success of our cam- 

 paign. The William Roethke Floral 

 Company, Saginaw, Mich., in sending 

 in an additional subscription write 

 "The campaign has helped us, and we 

 cheerfully pay, as business has been 

 better this year than in former years." 

 That is the right spirit — a willingness 

 to pay for benefits received. More 

 particularly is it appreciated when we 

 think of the many who have not yet 

 even sent in a first subscription. 

 Often our personal representatives tell 

 us that when obtaining a subscription 

 a florist will say "Yes, I have been In- 

 tending all along to subscribe." We 

 do not doubt it, but why should good 

 intentions be prolonged to such a 

 point when it is so easy to sit down, 

 write and mail a cheque. We need the 

 money to carry on the work — without 

 it we must stand still. As W. W. Gam- 

 mage of London, Ont., said, when he 

 announced at the convention his 

 promise that within two months he 

 would swell the Canadian subscription 

 to the fund with $1,000 additional, 

 "Just think, the man who subscribes 

 $10 a year is only giving twenty cents 

 a week. What does that amount to 

 weekly? We throw more than that 

 away in cigars every day — most of us 

 at least. Therefore, you who have not 

 already subscribed, just consider that 

 if you give $50 a year it only amounts 

 to a dollar weekly." 



Why not get in line at once, and 

 contribute whatever you think you can 

 afford — make one, two, or three pay- 

 ments in a year if it suits you better. 



John Young, Secy. 

 1170 Broadway, 

 New York. 



CHRYSANTHEMUM SOCIETY OF 

 AMERICA EXAMINING COM- 

 MITTEES. 

 President Wm. W. Vert an- 

 nounces the committees to examine 

 new chrysanthemums for the ensuing 

 year as follows: 



Boston — Wm. Nicholson (Chairman), 

 James Wheeler. Alex. Montgomery. 

 Ship flowers to chairman, care of W. 

 J. Thurston, Manager, Boston Flower 



Exchange, 1 Wlnthrop Square and 

 Otis street, Boston, Mass. 



New York — Eugene Dailledouze 

 (Chairman), Wm. H. Duckham, A. 

 Harrington. Ship flowers to New York 

 Cut Flower Co., 55 Twenty-second 

 street. New York, care of chairman. 



Philadelphia — A. B. Cartledge 

 (Chairman), John Westcott, S. S. Pen- 

 nock. Ship flowers to A. B. Cartledge, 

 1514 Chestnut street, Philadelphia, Pa. 



Cincinnati — R. Witterstaetter (Chair- 

 man i, James Allen, J. C. Murphy. 

 Ship flowers to chairman, Jabez Elliott 

 Flower Market, care of janitor. 



Chicago — N. J. Wietor (Chairman), 

 E. A. Kanst, Thomas W. Head. Ship 

 flowers to chairman, 162 North 

 Wabash Ave., Chicago. 111. 



Shipments should be made to arrive 

 by 2 P. M. on examination days to re- 

 ceive attention from the committee. 

 Must be prepaid to destination and an 

 entry fee of $2.00 should be forwarded 

 to the secretary not later than Tues- 

 day of the week they are to be ex- 

 amined, or it may accompany the 

 blooms. 



Seedlings and sports are both eligi- 

 ble to be shown before these commit- 

 tees, provided the raiser has given 

 them two years' trial to determine 

 their true character — not less than six 

 blooms of each variety to be shown. 

 Special attention is called to the rule 

 that sports to receive a certificate 

 must pass at least three of the five 

 committees. 



The committees will be in session to 

 examine such exhibits as may be sub- 

 mitted on each Saturday during Octo- 

 ber and November, the dates of which 

 will be October 4, 11, 18, 25. and 

 November 1, 8, 15, 22, 29. 



Chas. W. Johnson. Secy. 

 2242 W. 109th St., 

 Chicago, Illinois. 



COMING MEETINGS AND EXHIBI- 

 TIONS. 



New Haven, Conn. — New Haven 

 County Hort. Society, annual fall show, 

 Sept. 30 and Oct. 1. 



New York City. — The American In- 

 stitute and the American Dahlia So- 

 ciety, exhibition of dahlias in the En- 

 gineering Bldg., 25-33 West 39th St., 

 Sept. 23 to 25. Sec'y, William A. 

 Eagleson, 322-24 West 23rd St. 



New York City. — The American In- 

 stitute and the Chrysanthemum So- 

 ciety of America, exhibition of chrys- 

 anthemums in the Engineering Bldg., 

 25-33 West 39th St., Nov. 5 to 7. Sec'y, 

 William A. Eagleson, 322-24 West 23rd 

 St. 



