October 11, 1919 



HORTICULTURE 



319 



J. A. BUDLONG 



184 North Wabash Avenue, CHICAGO 



Wholesale Growers of Cut Flowers 



ROSES, CARNATIONS 



AND ALL OTHER SEASONABLE STOCK 



Shipping order* have most careful attention always 



IF You Want Anything from Boston Get It 

 From Henry M. Robinson & Co. 



For Safety Place Your Orders With Us 



HENRY IN/i. ROBINSON & 



2 Winthrop Square and 32 Otis Street, BOSTON, MASS. 



NOW Is The Time to Stock Up 



We Offer for the Month of October the Following 



CARD AND ENVELOPE SPECIAL 



No. 3«i White :*> ( x i l /%, regular florist card, at $2.25 per thousand, $10.00 per ti\e 

 thousand. Envelopes to match at same figure. We carry 70 sizes and grades of 

 stock on hand at all times and can satisfy any need immediately. 



Samples of Cards, Envelopes and Oold Letters Vpon Request. 



ANITA SPECIALTY CO., 



7 Summer Street 

 P. O. Box 2376 



BOSTON, MASS. 



•THE FLORISTS' CARD HOUSE OF AMERICA" 



B. A. SNYDER CO. S£: a/c 

 Hardy Cut Evergreens, Cut Flowers and Florists Supplies 



21-25 Otis Street, BOSTON, MASS. 



Telephone Fort Hill 1083-1084-1085 



William F. Hasting Co. 



Wholesale Fl 



S68-S70 WASHINGTON STREET 



rlato 

 BUFFALO. N. Y. 



New England Florist Supply Co. 



276 Devonshire Street, 



BOSTON, MASS. 



Telephones, Fort Hill, 3469 and 3135 



MICHIGAN CUT FLOWER 

 EXCHANGE, Inc. 



WHOLESALE COMMISSION FLORISTS 



( on.ls.mcnt. Solicited 

 Hardy Fancy Fern Oar Specialty 



264 RANDOLPH ST. DETRACT, MICH. 



The House for Quality and Service 



ZECH & MANN 



Kf- We are Wholesale Florists Doing 

 a Strictly Wholesale Business 



30 East Randolph Street, CHICAGO 



When Writing to Advertisers Kindly 

 Mention HORTICULTURE 



NATIONAL PUBLICITY CAMPAIGN. 

 In his address before the Society's 

 (•(invention in Detroit last August, 

 Major P. F. O'Keefe, who takes more 

 than a mere business interest in our 

 Publicity Campaign, said: 



Flowers come under the head of 

 articles requiring comparatively small 

 outlay. We must therefore keep out- 

 advertising going. To popularize any- 

 thing requires persistent and insistent 

 reiteration — not repetition of the same 

 thought expressed in different ways. 

 but nationalizing a thought by con- 

 tinuous advertising. We are popular- 

 izing very rapidly indeed our slogan 

 "Say it with Flowers." It is fast be- 

 coming one of our national sayings, a 

 national institution, and is to-day, 

 without question, an asset which you 

 gentlemen possess that is worth hun- 

 dreds of thousands of dollars. It is 

 an asset which, unlike any other that 

 I can think of, has the practical ability 

 of being divisible among a lot of busi- 

 ness men scattered over our entire 

 country. The example which it sets 

 is one that, once cultivated, grows 

 from one person to another in each 

 community, and from one community 

 to another. Those who read see it 

 from the pages of their favorite maga- 

 zine; those who travel see that not 

 only has this slogan been acted upon 

 in their community but in the other 

 communities they pass through, and 

 it is not the business-pulling vehicle 

 of one man but of thousands." 



As the Major said, we must keep 

 our advertising going. As long as we 

 keep it going our industry will be ad- 

 vanced and all of us will profit. To 

 turn back would be little short of a 

 calamity. We have succeeded in the 

 attainment of our object — a greater 

 use of flowers — beyond our expecta- 

 tions at the outset. Our slogan is 

 working as we believed it would, and 

 our Committees, as well as everyone 

 else really interested in the Campaign, 

 are satisfied with the progress made 

 and the results forthcoming. 



Our enthusiasts are now concerned 

 with the important question of keeping 

 our advertising going. It costs money 

 to do this— big money. The $20,000 

 appropriated for our Fall advertising 

 has been judiciously placed. We ought 

 to have had $50,000 to expend, and 

 really expected to have had it. All 

 of us would experience results in pro- 

 portion to the expenditure. With the 

 small amount of money available we 

 have achieved a wonderful success, 



