336 



HORTICULTURE 



October 18, 1919 



BOSTON FLORAL SUPPLY 

 COMPANY 



Wholesale Florists 



DEALERS IN 



Cut Flowers and Evergreens 



We manufacture our Baskets, Wax 

 flowers, Wax designs, Wire frames, 

 etc., and preserve our Cycas Leaves 

 right in our own factory. 



Office, Salesrooms, Shipping Dept. 



15 Otis St. 96 Arch St. 

 BOSTON, MASS. 



Telephones, Main 2574. 3525 



For All Flowers in Season Call m 



THE LEO NIESSEN CO. 



1201 Race St Philadelphia, Pa. 



EDWARD REID 



WHOLESALE FLORIST 



1619-21 R.nstead St., Philadelphia, Pa. 



CHOICE BEAUTIES, ORCHIDS, VALLEY, ROSES 

 and all Seasonabli Varieties of Cut Flowers 



Wired Toothpicks 



Manufactured by 



W. J. GOWEE, Berlin N. Y. 



10,000. ..$2.25 50,000. . .$9.75 Sample free. 

 For Sale by Dealers 



GEORGE B. HART 



WHOLESALE FLORIST 



24 Stone St., Rochester, N. Y. 



(Continued from pane 331) 

 Flower Week. 

 I believe that no greater boost to the 

 florist business can be inaugurated 

 than by having one week set aside to 

 "Say It With Flowers" in every city 

 in the United States and Canada. The 

 first week in November seems to be 

 the best time to "Say It With flow- 

 ers." This should be done by liberal 

 advertising and having our stores 

 make a special effort to be decorated 

 in holiday dress, also advocating the 

 liberal use of flowers, and it might be 

 well for us to recommend to the pub- 

 lic that everybody wear a flower in 

 memory of the heroes who lost then- 

 lives during the World War. 



Another idea that might well be 

 worked out is to send flowers to all 

 the mothers, wherever possible, of the 

 heroes who lost their lives during the 

 recent war. 



In larger cities and towns, floats 

 similar to the one used in Washing- 

 ton to celebrate the homecoming of 

 General Pershing and the First Di- 

 vision, may be used to distribute flow- 

 ers to hospitals. The floats may first 

 pass through the principal streets of 

 the city and then drive to the 

 hospitals, where many of the con- 

 valscents can enjoy them, before dis- 

 tributing the flowers. Then have a 

 bunch of fresh flowers to hand to 

 everyone of the sick or disabled. In 

 cities where there are no hospitals, 

 floats may well be used to carry flow- 

 ers to the sick. 



Money for advertising judiciously 

 spent, plenty of flowers to give away 

 in a proper manner, all would tend to 

 make the "Say It With Flowers" week 

 an annual event looked forward to by 

 all, as one of the most pleasing events 

 of the whole year. I hope some action 

 will be taken at this meeting to give 

 approval to these suggestions. 



Advertisements, 

 The farmer does not fail to sow his 

 seed every spring because there have 

 been crop failures in the past. Adver- 

 tising, like seed, has reproductive 

 power, and the man who neglects to 

 plant his seed in rich soil, or his 

 savings in good investments, simply 

 robs himself of an opportunity to reap 

 a crop or win a fortune. Do not be 

 afraid to take the risk. People in all 

 parts of the world have made fortunes 

 through judicious advertisements. 

 They won simply because they had the 

 nerve to risk. 



Sales. 



We cannot do too much in educating 

 our salespeople In taking orders when 

 a person has only a few dollars to 

 spend, in making them feel that they 



H. E. FROME1ST 



Wholesale Commission Florist 

 Choice Cut Flowers 



Mew Address. 148 ffMt Mtk Bt.. MW YOBK 

 TeWph.a*.: *»•». IM1, IhlliM Sqman. 



— WA/L P. FORD — i 



Wholesale Florist 



107 W. 28th Street, NEW YORK 



Telephone 5336, Farragut 



Oil and Inspect the Beit Establiament 



in Um Wholesale Flower District. 



WALTER F. SHERIDAN 



Wholesale Commission Dealer to 



CHOICE CUT FLOWERS 



133 Wests 38th Street; New York 



ln<s «mmi»»— IS**-- :SiS Madisot Square 



E.G.HILLCO. 



Wholesale Florists 



RIOHMOND, IND. 

 saeattoa Horltrultare when writing. 



REED <SL KELLER 



12% West 25th St., New York 



Florists' Supplies 



We manufacture all our 



«iUl Designs, Baskets, Wire Work & Novelties 



and are dealers In 



Decorative Glassware, Growers and 



Florists' Requisites 



THE KERVAN CO 



Fresh Cut DeooraUre Evergreens. 



Highest Standard of Quality. Largest 

 Stork In America. Write far Illmtrmtad 

 Catalog of Greens and Florists' SupsUss 



119 W. 28th St., - - NEW YORK 



WILLIAM H. KUEBLER 



Brooklyn's Foremost and Best 



WHOLESALE COMMISSION HOUSE 



4 First Class Marks' te» «i CUT FLOWERS 



.* WiUongbby St Brooklyn E T 

 WE WANT MORE SHIPPERS 



We have a numerous clientage of New 

 York City buyers and the demand exceeds 

 our supply. This is especially true of 

 Roses. We have every facility and abund- 

 ant means and best returns are assured 

 for stock consigned to us. 



Address Your Shipments to 



UNITED CUT FLOWER CO., INC. 



Ill W. 28th St., New York 



D. J. Fappas, Free. 



HENTZ & NASH, Inc. 



Wholesale Commision Florists 



55 and 57 West 2 6th Street 



T ' lt ° h £ZjLT 7SS N EW YORK 



