October 18, 1919 



HORTICULTURE 



339 



THE 

 BOILER OF 



Unequalled Fuel Economy 



KroeHchfll Boilers, the best by test »lDoe 

 1879. Forty years' experience. 



TUB QUALITY PLACE OF BOSTON 



Regarding the Kroescliel], It Is the 

 best we have ever hod and satisfac- 

 tory beyond our expectations. It heats 

 up especially quick and has saved us 

 considerably already In the price of 

 fuel. When we are In need of another 

 boiler we will give the Kroeschell the 

 first consideration. 



(Signed) 



WM. W. EDGAR CO., 



WAVERLEY, MASS. 



No Masonry — No Tubes 



T USELESS BOILER 



Kroeschell Bros. Co., 



When You Buy -Get a Kroeschell 



3,016,286 su.. ft. of glass wan equipped with 

 Kroeschell Boiler* during the year of 1916. 



OHIO'S CELEBRATED CYCLAMEN 

 SPECIALIST 



After using your No. 12 Kroeschell 

 Boiler I came to the conclusion that 

 bad I to Install more boilers It would 

 be the Kroeschell and no other. It 

 really Is a pleasure to beat, no trouble 

 to get the desired heat In a very abort 

 time. 



466 W. Erie St. (Signed) CHRIST. WINTERICH, 



CHICAGO DEFIANCE, OHIO. 



NATIONAL PUBLICITY CAMPAIGN 



Often, our estimate of a public man, 

 or any other man who is held up to 

 us as one whose teachings should be 

 followed, is formed upon the fact 

 whether he practices what he 

 preaches. Henry Penn of Boston, has, 

 perhaps, shouted for publicity for 

 flowers as loudly as anyone. The fol- 

 lowing letter evidences that he prac- 

 tices what he preaches: 



"Boston. Mass., Oct. 7. 1919. Dear 

 Mr. Young: — Enclosed please find 

 cheque, for which kindly send receipt 

 in full for $400, my yearly subscrip- 

 tion. I feci that this money is being 

 used for the best campaign that ever 

 was originated— for the best results 

 that ever a campaign could offer. Ac- 

 cept same with my best wishes. Yours 

 very sincerely, Henry Penn." 



We know of a number of florists 

 wlio do not hesitate to pronounce our 

 Publicity Campaign as the best incen- 

 tive to business ever undertaken. They 

 ■believe in it, and admit a personal 

 share in the splendid results But — 

 they do not subscribe to the Fund. 

 They are not in Henry Penn's class — 

 they are just plain preachers. 



The campaign has been fortunate in 

 having twenty-five other enthusiasts 

 such as Mr. Penn, and who together, 

 have subscribed about one-seventh of 

 the total amount collected to date. 

 Here they are: A. N. Pierson, Inc.. 

 Cromwell, Conn., $500; Gude Bros. Co., 

 Washington. D. C. $200; J. F. 

 Ammann, Edwardsville, 111.. $200; 

 Peter Reinberg. Chicago. $200; John 

 Breitmeyer's Sons. Detroit. $600; Sam 

 Murray, Kansas City, Mo., $200 : w. L. 

 Rock Flower Co., Kansas City. $200; 

 Stuppy Floral Co.. St. Joseph. Mo., 

 $200; Hess & Swoboda, Omaha, Neb.. 



$200; Bobbink & Atkins, Rutherford, 

 N. J., $250; C. H. Totty, Madison, N. 

 J., $200; Lord & Burnham Co., New 

 York, $200; New York Cut Flower Co., 

 $250; W. J. Palmer, Buffalo, $200; F. 

 R. Pierson, Tarrytown, N. Y., $250; 

 Max Schling, New York, $300; G. E. 

 M. Stumpp, New York, $300; C. E. 

 Critchell, Cincinnati, $200; J. M. Gass- 

 er Co., Cleveland, O., $200; Joseph 

 Heacock Co., Wyncote, Pa., $500; Leo 

 Niessen Co., Philadelphia, $250; S. S. 

 Pennock. Philadelphia, $500; H. H. 

 Battles, Philadelphia, $500; Wilcox & 

 Sons, Council Bluffs, la., $200. 



Just think of it, these few florists, 

 many of them growers and whole- 

 salers, taking upon themselves this 

 large share of our financial load! Not 

 one of them has subscribed less than 

 $200 per year. And yet there are 

 nearly 15,000 florists who are to ben- 

 efit from our campaign who have not 

 subscribed a penny. 



All praise is due to the others who 

 have helped to swell the fund. Even as 

 small a subscription as $5 is accept- 

 able, and helps — there is no dictation 

 as to what a man ought to subscribe. 



It's the spirit of the thing that counts 

 We have now passed our period of 

 summer dullness, and the conditions 

 are ripe for several prosperous months 

 ahead, and prosperity will materialize 

 if our committees are able to carry 

 out the plans on which they are now 

 engaged. It is up to those who have 

 not subscribed to make this possible 

 — those who have already contributed 

 should have the hearty thanks of all 

 for the magnificent success so far en- 

 joyed. 



We have attracted the attention of 

 the public to our products, and our 

 slogan "Say it with Flowers" Is work- 

 ing continuously to our advantage, 

 bringing to the florists all over the 

 country business which without n 

 would not be forthcoming. Can any- 

 one in the trade really afford to with- 

 hold support from such a business- 

 bringing movement? It should be a 

 privilege and a pleasure to subscribe. 

 Contributions are urgently needed 

 now. This is the time to rally to our 

 campaign standard. 



John Young, Secy. 

 1170 Broadway, New York. 



WHOLESALE FLOWER MARKETS- TRADE pr1ces - p to ,0 d ealers only 



Roses 



Am. Beauty 



Hadley 



Hoosier Beauty 



Killarney 



White Killarney 



Mrs. Aaron Ward 



Mrs. Cha«- Russell 



Mr. Geo. Shawyer 



Columbia 



Maryland 



Ophelia 



Adiantum 



Asparagus plum ■ 100 bchs) • 

 11 gpren 



Asters 



Calendulas 



Carnations 



Chrysanthemums 



Ferns, Hardy 



Galax leaves 



Gladioli 



Li Hies Rubrum 



Orchids Cattleyas 



Orchids Crypripediums 



Smilax ■ 



Sweet Peas 



Snap Dragon 



Violets 



BOSTON 



Oct. 13 



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PHILA 

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