November 15, 1919 



H O I? 'J' I C LI LTU H E 



1 19 



New York and other cities have the 

 opportunity to receive these benefits I 

 would recommend your hearty co- 

 operation." It is understood that the 

 song is to be a feature in the promi- 

 nent theatres of Chicago, Cleveland, 

 Cincinnati and other large cities upon 

 the circuits of the singers, with suit- 

 able stage settings, and it is expected 

 that phonograph records of it, carrying 

 the voice of a leading concert artist 

 will shortly be available. Wherever 

 the song is to be featured, the florists 

 situated locally are urged to co-oper- 

 ate with the theatre management in 

 the making of an appropriate floral 

 setting. It is also suggested that spec- 

 ial window trims in the florists' stores 

 be made during the continuance of 

 the feature. 



Support the Campaign Now. 



Subscriptions to the Campaign Fund 

 are now most urgently needed. Our 

 Publicity Committee has accomplished 

 much, but it can do more if supported 

 as it ought to be. Our slogan is an 

 out-and-out success already, and it is 

 absolutely necessary that we build 

 upon this success if we are to make 

 "Say it with Flowers" a household 

 phrase. This attainment is within 

 reach, easily — if the big army of non- 

 subscribers will "come across." It Is 

 such a little support we are asking 

 individually that there need be no 

 hardship entailed. A small cheque 

 from the many will make up a goodly 

 aggregate, something we can work 

 with. Many florists every week ex- 

 pend more on unproductive matters 

 than they need contribute to the Cam- 

 paign. Surely it is not a question of 

 stinginess that stands between the 

 success of our movement and the sup- 

 port which we have a moral right to 

 expect in an industry whose members 

 have always been noted for their gen- 

 erosity and liberal mindedness in all 

 things. Rally now, chip in and help. 



John Yottng, Secy. 

 1170 Broadway, New York 

 November 8, 1919. 



DEPARTMENT OF PLANT REGIS- 

 TRATION 

 Public notice is hereby given that 

 Frank D. Pelicano, 119 Guttenburg 

 street, San Francisco, Cal., submits for 

 registration the new plant mentioned 

 below : 



Adiantum Pelicanii, a seedling 

 of Adiantum Roenbeckii, which it 

 resembles in habit, being very 

 light in color and of vigorous 

 growth; fronds grow erect, and 

 average from 20 to 24 inches in 

 length. 



WAVERLEY, MASS. 

 "THE HOUSE OF" SERVICE" 



Call Belmont GOO 



SEASONABLE FLOWERING PLANTS 



Cyclamen, Begonias, Primulas. Chrysanthemums, Peppers. Jer. Cherries. Paper Whites, etc. 



Visitors Always Welcome 



Any person objecting to this regis- 

 tration, or to the use of the proposed 

 name, is requested to communicate 

 with the Secretary at once. Failing to 

 receive objection to the registration, 

 the same will be made three weeks 

 from this date. 



John Young, Secretary. 

 1170 Broadway, New York. 



November 8, 1919. 



A WARNING FROM THE F. T. D. A. 

 CLEARING HOUSE DEPART- 

 MENT. 



At the recent meeting of the Board 

 of Directors it was the sense of the 

 meeting that more drastic action was 

 necessary to bring habitual slow pay- 

 ing members to the realization that 

 payment must be made according to 

 our constitution and by-laws — Article 

 11 — Sections 6-10 inclusive, which fully 

 explains the duty of the Secretary 

 relative to back due bills. Disputed 

 bills, of which many are received at 

 the Clearing House, shall be disposed 

 of either by the Secretary or through 

 the regular Arbitration Committee. 



The association has grown too large 

 and its responsibilities too great to 

 allow some members to have their 

 names perpetually on the Clearing 

 House records. It is bad business and 

 should be overcome. Always keep this 

 slogan in mind "Say it with Flowers — 

 at the end of 30 days — Say it with a 

 Check." 



The Secretary does not care to use 

 his official prerogative unless it is 

 absolutely necessary. Leniency has 

 always been practiced to those who 

 have shown any tendency toward bet- 

 tering or improving their business 

 standing. The truly unfortunate one 

 will always receive courteous treat- 

 ment, providing they can and will 

 prove to this office that their case is 

 one of misfortune. We have been bit- 

 terly criticised many times for not 

 exercising and fulfilling the exact 

 meaning of the bylaws. The time has 

 come when the provisions of the by- 



laws relating to the Clearing Hous 

 will be executed. 



Yours for more F. T. D. A. co-operation. 

 Albert Pochelon, 



Sec'y F. T. D. A. 

 P. S. — All members who have been 

 officially warned to settle all back due 

 bills and failed to do so, will find that 

 their names will not appear on the 

 'Xmas membership list, which will be 

 issued on or about December 10. 



BRIDGEPORT'S FINE NEW GREEN 

 HOUSES. 



A modern greenhouse at Beardsley 

 Park, Bridgeport, Conn., has just been 

 completed and is now operating. It is 

 a Park Board project, actively super 

 intended from start to finish by Com 

 missioner Wesley F. Hayes. Mr. Hayes 

 entertained newspapermen at the plant 

 yesterday on an inspection trip. 



The greenhouses are described as 

 "the very last word" in conserva- 

 tories. Every item of construction 

 and equipment is of the most modern 

 type and the plant is adaptable for 

 each phase of the florist's work. 



The main building is of two stories 

 with basement. The entrance already 

 is graced by ferneries and rare birds 

 are on view in cages. The work room 

 is ample and well equipped. There Is 

 storage for 50,000 earthen pots, for 

 tools and other equipment. One room 

 is fitted for the office of Park Superin 

 tendent Henry J. Cliffe, an expert 

 tiorist. who will be in direct charge. 



On the second floor is the resident 

 florist's quarters. The greenhouse 

 runs Southerly from the main build 

 ing, which is so planned as to enabl- 

 doubling the "under glass" section it 

 future requirements demand. Curved 

 eaves and a non-freezing gutter, best 

 ventilating devices and heating con 

 trols mark the structure among its 

 kind. Cold frames run the full length 

 of the hothouse, on the east. Tlv 

 grounds are laid out for an old-fash 

 ioned garden and archways will be 

 trellised with seasonable flowers. 



