126 



H K T I C ULTOHE 



November 15, 1919 



FOR IMMEDIATE DELIVERY 



Lilium Giganteum 



Pulverized Sheep Manure 

 Fertilizers for the Greenhouse 



JOSEPH BRECK & SONS 



(CORP.) 



SEEDS BULBS PLANTS 



51 North Market Street Boston, Mass. 



which has been so successful in se- 

 curing increased business for florists 

 all over the United States. He can 

 rest assured that if they now decide 

 to add another force through bill- 

 boards to their already perfected plans 

 for the use of national magazines, they 

 are doing so because of that business 

 acumen which guided them in the past. 



One of Boston's most successful 

 florists,— a florist who sells, we know, 

 to many ladies who belong to women's 

 clubs — uses billboards, and even Mr. 

 McFarland himself, we do not think, 

 could call them anything but beautiful. 



No billboards, of course, should be 

 put up to spoil one's view of a beauti- 

 ful landscape, and the billboards pro- 

 posed by the Publicity and Finance 

 Committee of the Society of American 

 Florists will be in keeping with all of 

 the other advertising which the So- 

 ciety has done. They will go mostly 

 on the tops of buildings and along the 

 railroads, and we feel certain will 

 serve as a pleasing link between the 

 issues of the magazines to remind 

 people that there is something more 

 in life than the selfish pursuit of the 

 gains of commerce for one's own use, 

 and that sentiment after all is what 

 makes life worth living. It was this 

 thought, evidently, which actuated the 



committee back of the Red Cross 

 drive, for they used outdoor displays 

 so prominently in Boston that nobody 

 could forget that he had a duty to per- 

 form in enrolling himself as a member 

 of the Red Cross. 



Yours very truly, 



P. F. O'Keefe. 



THE MARKET 



Strong market conditions have been 

 very reassuring the past few days. 

 Of course chrysanthemums are in 

 great abundance, but they are also in 

 great demand. The little button 

 "mum" Baby is in especially good sup- 

 ply and remarkably well done. The 

 first Chadwicks showed up this week. 

 but as usual Bonaffon remains the 

 flower on the market. Almost every- 

 body grows it and everybody wants it. 

 Carnations are increasing both in 

 quantity and quality. In the Boston 

 market Morning Glow, put out by Ed- 

 ward Winkel of Wakefield, is making 

 a very fine impression, and is particu- 

 larly popular with out of town buyers 



ecause of its excellent shipping qual- 

 ities. Snapdragons are beginning to 

 come well, but so far are nearly all 

 pink. There is hardly a normal sup- 

 ply of roses, probably due to the 

 weather. Usually the market is load- 



ed with roses at the time "mums are 

 plentiful, but that is not the case this 

 year. Sweet peas of good quality are 

 beginning to show up, and so are 

 Boston yellow Marguerites. The Bos- 

 ton market shows a lot of Calendula 

 with extraordinarily long stems, but 

 the sale is only fair. There is a 

 suspicion that the market is going 

 stale on this flower. 



ANNOUNCEMENT 



RETAIL 



THOS. F. GALVIN, JR. 



FLORIST 



256 Devonshire Street 



I have opened an office and workroom 

 ;it tli*' above address which is in the 

 iiiart of the wholesale flower market. 

 In tlii e location I am at all times able 

 to get tin- pick ot the market anil to sell 

 at low prices. 1 offer many years of 

 experience and personal supervision on 

 each order. 



One of the most artistic decorators in 

 the business is associated with me and 

 we make a specialty of designs and 

 decorations for any occasion. I can 

 save you money on plants of any de- 

 scription. 



1 thank you for your many past 

 favors and hope I will have the oppor- 

 tunity of sharing your patronage. A 

 telephone call will hrinc; me or one of 

 my representatives to offer suggestions. 



THOS. F. GALVIN, JR. 



