188 



HORTICULTURE 



December 6, 1919 



THE FINEST AND HARDIEST LILY GROWN 



L.!L.IUIVI REGAL 



Acknowledged to be the finest horticultural introduction in several generations. 



Trade Prices on Application 



R. & J. FARQUHAR & CO. 



BOSTON, MASS. 



JKJ&T OUT 



bomiiwiis ibis bummer and fall 

 catalog of "biu chop" skkiis 



Special Prices for 



Florists nnil Market Gardeners. 



Write for a copy at ouce — It will save jon 



money. 



J. BOLCIANO & SON 



BALTIMORE, MARYLAND. 



STUMPP & WALTER CO. 



Seeds and Bulbs 



30-32 Barclay Street 

 NEW YORK CITY 



SEEDS, BULBS, PLANTS 



JOSEPH BUECK & SONS, CORP. 



47-44 North Market Street 

 BOSTON, MASS. 



SEEDS AND BULBS 

 JBobbfngton's 



I2S Chambers St., N. Y. Citv 



BOBBINK & ATKINS 



NURSERYMEN, FLORISTS, PLANTERS 



RUrriE«FORD. NEW JERSEY 



We are subscribers to the Nurserymen's 

 Fund for Market Development, also "Say 

 It With Flowers" Publicity Campaign. 



GARDEN SEED 



BKET. CARROT, PARSNIP, RADISH and 

 GARDEN PEA SEED lu variety; also other 

 items of tbe short crop of this past season 

 as well as a full line of Garden Seeds, will 

 be quoted you upon application to 



S. D. WOODRUFF & SONS 



82 Dey St . NEW YORK and ORANGE CONN. 



BURNETT BROS . 



Seeds, Bulbs, Plants 



Etc. 



92 Chambers St., New York 

 Write for our Illustrated Catalog 



MICHELL'S CHRISTMAS GREENS 



PLEASE NOTE— All Christmas Greens 

 shipped at buyer's riBk of delay or 

 spoilage in transit, when forwarded by 

 Express or by Freight and boat. We 

 recommend shipping by Express. All 

 prices subject to change without notice. 



HOLLY (LOOSE) 



Per y 4 case... 



Per % case... Per full case... $7.00 



HOLLY WREATHS 



25 SO 100 



12 inch $6.00 $11.00 $20.00 



14 inch 7 00 13.50 26.00 



18 inch 11.00 20.00 38.00 



LAUREL, EXTRA HEAVY 



In 25 yard coils, made on double rope. 

 25 vards... $3.25 250 yards.. $25.00 

 50 yards... 6.00 1000 yards.. 90.00 



100 yards. .. 11.00 



MISTLETOE (MEXICAN) 



lib « .50 10 His $4.40 



5 lbs 2.40 25 lbs 10.00 



BOXWOOD (CUT) 



In 50 lb. boxes only; $11.25 per 50 lbs. 



LYCOPODIUM (LOOSE) 



25 lbs $4.00 100 lbs $14.00 



60 ftis 



7.26 



LYCOPODIUM WREATHINO 



In 10 yard pieces 

 10 yards... $1.10 250 yards.. $22.00 

 50 yards... 6.00 1000 yards.. 85.00 

 100 yards... 8.00 



Also all Seasonable Seeds, Bulbs and 

 Supplies. SEND FOR OUR HANDY 

 FLOWER SEED ORDER SHEET, if 



you do not receive a copy. 



P. S. New customers who may not be rated in Dun's or Bradstreet's will kind- 

 ly send money orders or trade references with order, to avoid delays in ship- 

 ment of Christmas Greens. If you have an account with us, wire your orders. 



MICHELL'S SEED HOUSE, 518 P £,rd k eUh11 reet 



Maybe I have an entirely wrong idea 

 as to how these billboards are to be 

 used. However, in that case I can 

 plead misinformation in extenuation. 

 It seems to me that no other infer- 

 ences than the ones I have drawn in 

 the above could be drawn in the cir- 

 cumstances. Am I right? Mr. McFar- 

 land seems to have about the same 

 idea. 



I assume that the main purpose of 

 the scheme is to enable the florists to 

 make more money — which they cer- 

 tainly are entitled to. But, I take it, 

 there has been at least an undercur- 

 rent of feeling that a certain amount 

 of missionary work would result at the 

 same time among the public as to the 

 refining and spiritual effect of flowers. 

 If "public highways, land bordering 

 railroad tracks, tops of buildings, va- 

 cant lots," the country over, from 

 Maine to California and from Mexico 

 to the Arctic Circle (there are florists 

 in Alaska), are to be made to cry 

 aloud with these billboards, I am 

 afraid that missionary results along 

 the lines of greater refinement and 

 higher spirituality will not amount to 

 much. I feel justified, on account of 

 the profession that I am engaged in. 



in having fairly definite ideas on this 

 phase of the matter. As to the money 

 that will be made as a result of the 

 use of these billboards, I have only 

 hazy notions, but I can't help wonder 

 ing just what the net result will be In 

 the long run. 



I am not so sure that these bill- 

 boards, even if limited in use in thi 

 way that Mr. Pierson speaks of, that 

 is, on the fronts of establishments, will 

 enhance the attractiveness of a well 

 kept florist establishment. 



I don't know anything about adver- 

 tising, but it seems to me that the slo- 

 gan "Say it with Flowers" is a fine 

 one, and that there are hundreds of 

 conceivable ways in which it can be 

 used to bring in the business, yet in 

 keeping with good taste. 



Very truly yours, 



Hans J. Koehler 



COMING EXHIBITIONS. 

 March 24-28, 1920, Boston, Mass.— 

 Kxhibition of orchids and other plants 

 of the Massachusetts Horticultural So- 

 ciety at Horticultural Hall. William T 

 Rich, secretary. Horticultural Hall. 

 Boston 



