Decemi er 13, I9i'j 



II 1,'T I CULTURE 



503 



Many men and organizations are op- 

 posed to giving out information as to 

 the amount of business they do, conse- 

 quently they do not like to be assessed 

 on the basis that they reveal these 

 business secrets. 



Again, the entire burden should not 

 fall on the growers; the work of ob- 

 taining funds under the percentage 

 plan as now proposed, is distributed 

 between the wholesaler and retailer. 

 Eventually this whole arrangement 

 comes back to the consumer, so that 

 if the percentage plan is used, there is 

 no reason for any one to worry about 

 where the money is coming from. 



I do feel, however, that the plant 

 grower, the retailer, the supply house 

 and the commission dealer, should all 

 make voluntary subscriptions to the 

 fund, because, under the percentage 

 plan they do not give anything directly 

 to the cause. 



I should like to convey the idea that 

 it is my opinion that the best means is 

 the percentage plan, and that the other 

 businesses I have mentioned should 

 contribute voluntarily, and they should 

 be broad enough to realize that the ad- 

 vertising in the end can have onlv one 

 effect and that is the benefit to all 

 concerned, and 'hey should make their 

 subscriptions liberal. 



The campaign for advertising flow- 

 ers should go on and on with increased 

 activity: each year the national cam- 

 paign should he amplified by local 

 campaigns and by campaigns of the In- 

 dividual retailer. In fact you cannot 

 "Say it with Flowers" too much or too 

 often. 



W. P. Therkti.dsom, 

 Manager, Agricultural Division 



N. W. Ayer & Son. 



HOLYOKE AND NORTHAMPTON 

 FLORIST CLUB. 



The annual meeting of the Florists 

 Club was held, Tuesday December 2, 

 1919, at E. J. Canning's, Northampton, 

 Mass. 



The President Harold Keyes, was in 

 the chair. The election of new offi- 

 cers followed the general business pro- 

 ceedings and the office-s elected were: 

 President, G. W. Thornily, Northamp- 

 ton, Mass.; Vice-President, Harry J. 

 Sinclair, Holyoke. Mass.; Secretary 

 and Treasurer, James Whiting, Am- 

 hurst, Mass. Local Press Representa- 

 tive, Ned Henmsey, Northampton, 

 Mass.; Corresponding Secretary, Alex. 

 Hoessler, Northampton, Mass.; Execu- 

 tive Cnmmit'ee. A. B. Butler, Secre- 

 tary, Wm. Schwartz and E. J. Can- 

 ning. The January meeting will be 

 held with Butler & Ullman at North- 

 ampton. P. H. 



HMtoHTigfe£; 



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HAYMARKET 800 



ANOTHER BILLBOARD LETTER. 



Wellesley, Mass., Dec. 8, 1919. 



Mr. Editor: — I believe in saying it 

 with flowers. A sentimental idea goes 

 with "Say it with flowers." From a 

 business point of view, I should think 

 It would be a very good — what you 

 call — slogan. 



My impression is, that billboard ad- 

 vertising would undermine that senti- 

 ment in time. It would so to say — 

 after a while, become a "chestnut," 

 like the Moxie man — "Drink Moxie," 

 and, especially when the signs became 

 one-legged, and weatherworn. 



I do not think standardization of 

 signs a good idea. The monotony 

 would become tiresome. 



There is a good deal of objection, 

 here in Massachusetts, to billboard 

 advertising. The sentiment of the 

 public at large, is against it. In many 

 communities it is regarded as vulgar, 

 and it is part of the programme of 

 village improvement societies and 

 town improvement committees to elim 

 inate them. Individual signs may be 

 ornamental, or artistic — if you lllw 

 the word better — but the bulk of them 

 are not. Many of them are tyranical. 

 even domineering. 



We do not say "Say ii with flowers" 



ought to be classed among these, but 

 it would be, for association would 

 make it so. 



There could be no objection to 

 florist using the sign on their own 

 property. I think they should stop at 

 that T. D. H. 



ELECTRIC LIGHTS TO FORCE 

 FLOWERS. 



Geneva, N. Y.— Electric light to 

 force the bloom of carnations and 

 chryanthemums is to be experimented 

 with by the florists of Geneva to pre- 

 pare for the Christmas season. 



This new scheme is due to the fact 

 that because of the cloudy weather 

 which preceded Thanksgiving the local 

 florists estimated that they lost thou- 

 sands of dollars in sales. In the week 

 preceding the holiday there was an 

 almost entire absence of sunshine, and 

 consequently there was an advance 

 locally of about 50 per cent in the 

 price of carnations and chrysanthe- 

 mums. 



The big increase in the price cut 

 down sales materially, while at the 

 same time the growers had thousands 

 of plants in their greenhouses which 

 did not bloom because of the lack of 

 sunshine. — Elmira Advertiser. 



