December 13, 1919 



HOKTIC U LT U R E 



51 i.- 



roses UNDER GLASS. 

 With the coming of the cooler 

 weather, growers are tempted to keep 

 their ventilators closed too much. This 

 is a sad mistake. Not that we think 

 It Is right, or profitable to keep the 

 ventilators well open and shovel coal 

 to beat the band, but there is a limit 

 to both open and shut ventilators. 

 Keep the air in the houses fresh and 

 sweet, and do not be in too much of 

 a hurry to close up at night. In fact, 

 If the houses are at all tight, air 

 should be kept on until the tempera- 

 ture outside drops to 26, when the ven- 

 tilators should be closed. It is well 

 to watch in the evening and not have 

 the house closed down when the sun 

 is shining on it. It is not necessary 

 to have the ventilators open very 

 much, as a tiny crack will let out a 

 whole lot of foul air. 



Here is where nice straight venti- 

 lators come in right. If there is any- 

 thing about a greenhouse that would 

 annoy me, it would be ventilators that 

 do not open evenly, and I certainly 

 would lose no time to repair them in 

 Bome way to make them work proper- 

 ly. It may be necessary to remove 

 the rods, and fasten them all over 

 again in new places, but it will pay to 

 do this, for that may just be the differ- 

 ence between good clean roses, and 

 sickly ailing ones. 



Whenever it is warm and foggy out- 

 side, carry a little steam in the pipes, 

 even though only one pipe in a house, 

 and keep air enough on to keep the 

 house sufficiently cool. Do not let the 

 temperature go over 6G on cloudy, 

 rainy days, and up to 76 on clear days, 

 with air all the time. As the summer 

 is gone, so is fall, and winter is now 

 here, it will be necessary to be right 

 on the job when it comes to ventilat- 

 ing, and it is necessary to apply a tiny 

 crack of air, as soon as the houses 

 get to 64 mornings on clear days, then 

 apply air every four degrees until 

 the houses reach the desired tempera- 

 ture. Be very careful to have only 

 enough air applied to keep the houses 

 going up all the time, and then wnen 

 the maximum is reached, put air 

 enough on to keep the temperature 

 steady, without going up too high, at 

 the same time see to it that the houses 

 do not become chilled by putting on 

 too much air at once. Watch the sky 

 continually for clouds, and as soon as 

 any appear on a cold day, drop the 

 ventilators at once, not altogether, but 

 according to conditions. 



The idea is to have the ventilators 

 down before the temperature begins to 

 drop, as it will then drop very slowly, 

 and that is just what is necessary. 

 Have the temperature fluctuate as 

 little as possible, and then only very 



CHRISTMAS PLANTS 



Cyclamen, $1.50 and up; Begonias, 75c to $2 each; Poin- 

 settias, single, 50c, 75c and $1 each; pans, made up with 

 Ferns and Peppers, $1.50 to $4 each. 



FERNS, Scottii, Verona, Boston and Roosevelt, 50c to $2 

 each. 



FRANK EDGAR, 



Waverley, Mass. 



ANNOUNCEMENT 



The New Crimson 

 Carnation for 1920 



BERNICE 



Orders filled in strict 

 rotation for December 

 and January delivery 



WRITE 



.'STOCK LIMITED 

 FOR DESCRIPTIVE 



CIRCULAR 



PRICE:}* 1400 perllOO 



"5.00 per 100O 



'I 11 



W. D. HOWARD, Milford, Mass. 



slowly. Then watch again for a clear 

 sky, and add a little air before the 

 houses go up very much. Always try 

 to be there ahead of time. When a 

 cloudy streak is coming, start the 

 steam at once, and have it around the 

 house by the time the temperature 

 gets to where steam is needed. That 

 is, of course, if it is chilly outside, so 

 that the roses would really suffer if 

 they were not given heat. 



HUMOR IN THE SAY IT WITH 

 FLOWERS CAMPAIGN. 



Sometimes it is a relief to turn from 

 the serious to the humorous side of 

 a business matter. It is so with the 

 Say It With Flowers Campaign and 

 the following communication no doubt 

 will be read with genuine amusement: 



The Society of American Florists 

 having asked me to elucidate their ad- 

 vertising slogan and show how it can 

 be put to practical use, I am submit- 

 ting the following illustrative sug- 

 gestions. 



1. Red roses, in the floral language, 

 mean "love." The timid lad who hard- 

 ly dares to say the word can send a 

 dozen blossoms of Hadley, which he 

 can buy of any of our members for 

 $3.50, postage and packing extra. 



2. In case the young man wishes to 

 signify further that he has more 

 money than taste he can send Ameri- 

 can Beauties at $3 per bud. 



3. White carnations represent 

 •'modesty," partly on account of their 

 low price. The young lady who re- 



ceives the American Beauties should 

 send a return of white carnations. 



4. As a gift to an elderly spinster 

 who has lost her way a corsage of 

 "Love-in-a-Mist" is recommended. 



5. To send to President Wilson in 

 commiseration at the failure of the 

 daylight saving bill, a large bouquet of 

 Four-o'clocks. This illustrates how 

 easily almost any occasion can be fit- 

 ted — any sentiment expressed. 



6. To convey our distinguished re- 

 gards to Senator Lodge a bouquet of 

 cockleburs and skunk cabbage. 



7. If a young lady objects to the 

 smoking habits of her steady she 

 should send him a bouquet of Babys 

 Breath. 



S. If one wishes to Intimate to the 

 pastor that his sermons are altogether 

 too long for the fine weather he may 

 send the flowers of the Century plant. 



9. Should the feeling arise that the 

 mayor is rather taking matters too 

 much into his own hands what could 

 more neatly convey our opinion than a 

 gift of Kaiser-blumen? 



10. Candidates running for Con- 

 mess in suffrage constituencies should 

 send bouquets of daisies to all leading 

 lady voters. 



Alan McWaugh. 



C. J. McGregor & Son, florists, are 

 building another greenhouse at their 

 Chapel street property, Newburyport, 

 Mass. It is located between two of the 

 other houses. Much of the material 

 was secured from a house that was re- 

 moved from the Kent & Marsh place 

 on Xorth Atkinson street. 



