December 20, 1919 



HORTICULTURE 



525 



MAX SCHLING'S ADVICE 



What He is Saying About Prices and 

 Business 



Max Settling started an innovation in 

 New York this season by substituting 

 the following letter for a price list. It 

 was sent to some 2,000 florists but 

 doubtless there are many others who 

 will be interested in Mr. Schlings 

 views: 



New York, December 16, 1919. 

 Gentlemen: 



The wholesale price of flowers in 

 New York is steadily increasing. 



We are now paying for the best 

 American Beauties $1.25 each, for long 

 stemmed Hadley roses 60 and 75c 

 each. Short stemmed roses range 

 from 15c. to 20c. each, Carnations 12 

 and 15c. each, Violets vary between 

 $2.00 and $3.00 a hundred. Orchids 

 $2.00 to $2.50 each. 



These are wholesale prices. What 

 will they be at Christmas? 

 THEREFORE 

 MY PERSONAL, ADVICE TO MY 

 BROTHER FLORISTS IS 

 That when taking orders for small 

 sums of money we must be careful 

 what we promise. Irrespective of the 

 present high cost we must give our 

 customers satisfaction; we must con- 

 sider that we need these customers 

 not only for Christmas but all year, 

 and have to take care of them, especi- 

 ally of those who cannot spend more 

 than $4 $5 or $6, and satisfy them the 

 same way as those who spend $25 and 

 more. To enable us to take care of 

 them properly please do try and take 

 all orders for $4, $5 and $6, open to 

 our selection, so that we can give them 

 either a plant or such flowers which 

 not only represent the value of the 

 money spent but which will also show 

 to the best possible advantage. 



Every order filled should be a credit 

 to us and satisfactory to the customer. 

 With best wishes for a Merry and 

 busy Christmas, 



Yours fraternally, 



Max Schling. 



DESTROYED BY HAIL 



Last Summer a florist who had Imagined 

 he was outside of the hail section lost 

 upwards of 50,000 square feet of glass 

 by hail with no insurance to recom- 

 pense him. 



He is now a member of the Florists' 

 Hail Association of America. 

 Profit by experience and Join the Asso- 

 ciatioa now. Address 



JOHN G. ESLER, Secretary 

 Saddle River Now Jersey 



FANCY & DAGGER FERNS 



$2.50 Per 1000 



All Seasonable Cut Flowers Always on 



Hand. New Crop Bronze and Green 



Galaz Leaves. 



Henry M. Robinson & Go. 



WHOLESALE FLORISTS 



2 WINTHROP SQ. AND 34 OTIS ST., 

 BOSTON, MASS. 



Telephones, Maui 2439, 2616, 2617, 2618, 52144 



GARDENERS' AND FLORISTS' CLUB 

 OF BOSTON. 



At the December meeting of the 

 Gardeners' and Florists' Club of Bos- 

 ton held Tuesday evening, seven new 

 members were admitted. It was voted 

 to have a dance and buffet lunch in 

 February. Mr. Arnold of the Fess 

 Rotary Oil Burner Co. gave an inter- 

 esting talk on the use of oil for heat- 

 ing greenhouses and afterwards an- 

 swered many questions. 



Officers for the ensuing year were 

 elected at this meeting as follows: 

 President, H. H. Bartsch; vice-presi- 

 dent, Win. H. Judd; secretary, Wm. N. 

 Craig; treasurer, Sam J. Goddard; ex- 

 ecutive committee, Andrew K. Rogers, 

 Patrick W. Burke, John R. Ness, Wal- 

 ter H. Golby and John L. Russell. 



The awards were as follows: Wil- 

 liam Sim, collection of twenty varieties 

 of carnations, cultural certificate of 

 merit. This collection included quite 

 a number of Mr. Sim's seedlings, Fairy, 

 and J. Gordon receiving honorable 

 mention. Romeo and Kiltie, seedlings, 

 also showed up well. 



Wm. F. Kasting Co., Buffalo, N. Y., 

 exhibited Hamburg Late Pink Chrys- 

 anthemum, and was awarded honor- 

 able mention. 



Wm. N. Craig showed a large varie- 

 ty of Stevia serrata, the tall variety, 

 and was awarded vote of thanks. 



Walter H. Golby received honorable 

 mention for very large specimen plant 

 of Begonia Cincinnati. He also showed 

 Hamburg Late White and Golden 

 Mistletoe Chrysanthemums, for which 

 he received a vote of thanks. 



James Wheeler showed a pink sport 

 of Matchless Carnation, which showed 

 up very well. 



Pure Culture Mushrooms from E. B. 

 Dane, Chestnut Hill, were awarded 

 honorable mention. 



BOSTON. 



Rogers Flower Shop of Allston re- 

 ports a constant increasing business. 

 A new truck has recently been pur- 

 chased and the store has just been 

 remodeled and renovated. Mr. Rogers 

 has also joined the Telegraph De- 

 livery Association. 



W. D. Howard's new Carnation Ber- 

 nice scored 86 at the recent exhibition 

 in New York City. Of course it was 

 difficult to get size at this time of 

 year. Growers and retailers were 

 greatly pleased with the flower. 



At the city election on Tuesday, 

 John J. Cassidy, the florist at 6 Beacon 

 street, made a good run for Councilor, 

 but was defeated. 



Samuel J. Goddard went to Hartford 

 last week to talk to the Florists' Club 

 about Carnations. 



HARTFORD FLORISTS ELECT. 



The Hartford Florist Club elected 

 Joseph F. Coombs for president at 

 their annual meeting. This is the 

 fourth consecutive term for Mr. 

 Coombs as president of this club. 

 Other officers and committees chosen 

 were: J. A. Brodrib, vice-president; 

 George Marchant, secretary; W. W. 

 Thompson, treasurer; executive com- 

 mittee, Paul Hubbard, Henry Voltz, 

 George G. McClune; entertainment 

 committee, Albert Linderner, George 

 Marchant, Paul Hubbard; press, J. A. 

 Brodrib. 



Edwin C. Jellett has been elected 

 president of the Germantown, Pa., 

 Horticultural Society. 



The plan of heating greenhouses 

 with oil which is being practiced in 

 the east is now being taken up by 

 Charles P. Muller, of Wichita, 

 Kans., who has equipped his plant so 

 that he can heat it in part by oil it 

 necessary. 



