December 20, 1919 



aanxTnoij/aoH 



527 



QUALITY in SERVICE 



Is that 

 a new 

 thought ? 



It is just as much a part of the 

 Penn system as Quality in Flowers. 



That is why there are no 

 regrets for orders placed with 



124 Tremont 



FloriHt*' Telegraph Delivery AHHociation 



St., BOSTON, MASS. 



FERNS FOR THE HOLIDAY TRADE. 



While it may not be permissible to 

 really call ferns a Christmas plant, 

 they are growing so popular at all 

 seasons of the year, that there is 

 bound to be a good demand for them 

 during the holiday season. Retailers 

 should be prepared to meet this de- 

 mand by having a good selection of 

 choice specimens of the different 

 varieties on hand, and also by display- 

 ing a few of each variety near the 

 front of the store instead of crowding 

 them away into a back corner or on a 

 back shelf. 



Nice grown specimens of the lace 

 varieties can be secured in pans from 

 five to ten inches in size. These, 

 when tastefully decorated and nicely 

 displayed, make a handsome Christ- 

 mas gift. For small sizes, the verona 

 variety makes a splendid plant. When 

 grown in pans it makes a pretty table 

 plant and is also a good keeper. 



Another good variety for the Christ- 

 mas trade is the holly fern, especially 

 the large specimen. These are always 

 sure to give satisfaction and command 

 good prices, more especially if dis- 

 played with Christmas trimmings. 



In the dwarf varieties, Teddy Junior 

 is the best. This is a splendid keeper, 

 and when grown well will stand much 

 abuse. For a moderately-priced fern 

 this is the best and always meets with 

 good demand, especially for the small 

 sized homes and apartment houses. 



The real Christmas fern, however 

 is the Boston and Roosevelt varieties. 

 These can be secured in the different 

 sizes, though the most popular one 

 seems to be the Finch. It will retail 

 anywhere from four to ten dollars 

 apiece. A few choice specimens will 

 reach as high as fifteen dollars each. 

 A few of our leading retailers always 

 carry some of these specimens as 



they always find a customer wanting 

 something out of the ordinary and 

 willing to pay a good price. From 

 past experiences, there appears to be 

 more demand for the large specimens 

 at Christmas than at any othef season. 



In the cheaper class, well-filled fern 

 dishes make pretty Christmas gifts, 

 especially when tastefully filled with 

 the different varieties of pteris ferns. 

 Single specimen ferns can be used 

 in many ways in filling baskets and 

 small boxes. These should be secured 

 and filled immediately and allowed to 

 remain a few weeks to get established 

 before Christmas. 



In buying your ferns don't get 

 cheap plants, as a poor plant is not 

 wanted at this season of the year. 

 Wherever you buy, however, place 

 your order early, as there has been a 

 greater demand for ferns this fall than 

 ever before. 



Be sure to buy pot-grown plants, 

 as those torn out of the bench and 

 the roots crowded Into small pots 

 are dear at any price. Their days are 

 very limited when once they enter the 

 homes with hot, dry atmospheres. 



One of the best points in using 

 ferns for the holiday trade is that they 

 are easily handled and seldom suffer 

 during the delivery, if they receive 

 ordinary care. — Canadian Florist. 



Mrs. Linda Foster Howard has sold 

 to Stanley Kaczor the flower store and 

 business at 244 Main street, Woon- 

 socket, R. I., known as "Vose, the Flor- 

 ist." This business has been conduct- 

 ed for many years by Alonzo W. Vose 

 and Mrs. Howard, the latter retiring 

 Dec. 1. 



Charles B. Stow is opening a new 

 flower shop at Naugerties, N. Y. 



S. C. Derrick has started a flower 

 store at Oneonta, N. Y. Mr. Derrick is 

 a well known florist of Cooperstown. 



TRANSPLANTING COTONEASTERS. 



Easily Done if a Few Simple Points 

 Are Observed. 

 Some of the most beautiful shrubs 

 introduced to gardens during recent 

 years are the Cotoneasters and it 

 seems unfortunate that a misappre- 

 hension exists among some of the 

 nurserymen that these plants are diffi- 

 cult to transplant. The suggestion is 

 fallacious as experience at the Arnold 

 Arboretum has proved where they 

 have been moved many times with no 

 ill effects, both very large plants as 

 well as small ones. 



The most important points to ob- 

 serve are that while above ground the 

 roots must never become dry, and if 

 the plants are large many of the older 

 branches should be cut back well to- 

 wards the base, preferably to some of 

 the slender shoots which originate 

 there. Small plants from the nursery 

 are better for this treatment also. 

 Severe pruning at the time of trans- 

 planting is the secret of success and 

 if done In spring within a year or two 

 these plants will make very present- 

 able subjects worthy of a place in 

 every garden. Unfortunately many 

 purchasers of these plants are afraid 

 to do this on receiving them, and if 

 left that way we admit they take 

 some time to recover. 



Some of the Cotoneasters are beau- 

 tiful in flower and fruit, such as C. 

 multiflora calocarpa and C. racemi- 

 flora soongarica; others are beautiful 

 in flower and not so showy in fruit, 

 such as C. hupehensis; while such 

 ones as C. horizontalis and C. dlvarl 

 cata are most attractive while in 

 fruit; and within a very few years 

 some of these should be decorating 

 the shrubbery border of every lover of 

 ornamental flowering and fruiting 

 shrubs. W. H. Judd. 



Arnold Arboretum, 



Jamaica Plain, Mass. 



