24 



HARDWOOD RECORD 



Spirit of the Trade Press, 



American Cabinet-Maker. 



Indications are tliat I'M') will be the best year 

 in the furniture trade for several years past, 

 not excepting tlie banner year of 11)02. Reports 

 from tile South and the orders we have received 

 from that source indicate that the sale of north- 

 ern-made goods will continue there as in the 

 past, in spite of the large increase of the fac- 

 tories in the section south of the Mason and 

 Dixon line. This means that there is a greater 

 demand, and that the production of the new fac- 

 tories is about meeting this demand. 



Retailer and Advertiser. 



The following is quite as pertinent in the hard- 

 wood lumber trade as in the drygoods business. 

 The business man usually pays too little atten- 

 tion to his advertising department. A famous 

 and successful merchant said recently : 



"Before 1 went into business for myself I 

 was employed by a famous merchant who, as I 

 knew, made his success by means of his con- 

 vincing advertising. In the earlier days he had 

 written his own advertisements, but during my 

 years with him he employed an advertising man- 

 ager, though even then he himself kept a careful 

 eye on the ads and made many of the most 

 practical suggestions. I studied that ma^i and 

 his methods as if my life depended on them ; 

 and I am not sure today but my success after- 

 ward was due more to him than to myself. 



"There, now, for my story : AVIienever I sat 

 down to write an ad I always drew a chair up 

 beside me and placed an Imaginary customer in 

 it. Then I used to talk right at him. Fre- 

 queptly I would talk aloud and sometimes be- 

 come so enthusiastic as to gesticulate and do 

 other (|Uite ridiculous things. But out of it all 

 I usually managed to say something directly to 

 the point, and this I at once wrote down in my 

 dd. 



"Those were the days when dollars looked very 

 big to me and 1 could not afford (o waste an 

 inch of advertising space. I often sat In my 

 store until almost morning working over an ad. 

 making it stronger and more convincing: and 

 this was the foundation of my business." 



National Coopers' Journal. 



.\cc()rdlng to the report of the secretary of 

 agriculture the value of all the principal crops 

 of HIII4 exceeds that of ]no:i by $400,000,000. 

 The total value of the farm crops of two years 

 last past is greater than that of all the gold 

 mined in the world since Columbus discovered 

 America. That tells the story of prosp'erlty for 

 11)05 better than can be done in any other way, 

 and every line of cooperage will participate in 

 It, in spite of the fact that there are a good 

 many men in the cooperage Industry who would 

 have to be chloroformed in order to force any 

 prosperity down them. They Just dont want 

 to be prosperous, preferring to sit back and 

 growl at those who are. 



Architects' and Builders' Journal. 



ITils is the age of sieel, electricity and adver- 

 tising. Advertising is one of the great forces of, 

 the time. Business men make themselves gov- 

 ernors of states by advertising, politicians make 

 themselves by advertising, cities Increase their 

 trade by advertising, universities draw to them- 

 selves students by advertising, countries attract 

 Immigration by advertising, newspapers aughicnt 

 their circulation by advertising and banks are 

 using printers' Ink with great profit. 



It was not so long ago that advertising was 

 contrary to the "ethics" of the banking business. 

 but the world keeps moving on despite all the 

 prejudices that sometimes are grandiloquently 

 called "ethics." 



The rittsburg banks have recently been meas- 

 uring the results of an advertising campaign 



which they began five years ago. During that 

 period the banks that advertised increased 38 

 per cent in assets and So per cent in deposits. 

 The banks that did not advertise show 27 per 

 :ent Increase in assets and 11 per cent increase in 

 deposits. In the past year the advertisers have 

 gained 22 per cent and the non-advertisers lost 

 7 per cent in deposits. 



suited to the occasion and Include biographical 

 sketches of pioneer lumbermen and illustrated 

 articles on such subjects as "Sawmill Equipment 

 of the Early Days." "History of the Develop- 

 ment of the Lumber Industry of British Colum- 

 bia," "llie Lumber Industry of the Canadian 

 Northwest," "A Quarter Century of Lumbering 

 in the Maritime Provinces." "The Cooperage 

 Stock Industry of Canada," "Ontario's Forest 

 Resources." etc. 



Southern Lumberman. 



In hardwood there is scarcely a man who 

 doubts but that there is going to be a demand 

 for all that is cut. The only question is how to 

 get the prices the conditions of manufacture at 

 the present day demand — and this is a question 

 that can only be solved by concerted action and 

 the full knowledge of all the conditions that can 

 ue had only through the association. Only through 

 a well supported association, in which all the 

 manufacturers can work in harmony, can there 

 be avoided those remarkable fluctuations in 

 prices that alternately take the millman from 

 the heights to the depths, and make him worth 

 from next to nothing up to five and six figures — 

 .Tccordlng as the trade winds blow — and which 

 have left hlra after twenty years of hard work, 

 and the cutting of the biggest and best part of 

 his timber, about where he would have been If 

 lie had worked for a good salary and saved his 

 money. 



The Tradesman. 



The comprehensive statistical information 

 which appears in the twenty-sixth annual of the 

 Tradesman will prove of service to manufactur- 

 ers and dealers, especially to those who wish to 

 learn of southern conditions with a view of en- 

 tering that rich field of trade. 



One feature of the annual is the directory of 

 southern industries, classified according to the 

 states in which they are located and the nature 

 of the Industries. 



Canada Lumberman. 

 The Hardwood IlEroiiD is in receipt of the 

 twenty-fifth anniversary number of the Canada 

 Lumberman, published In Toronto. It consists 

 nf 100 pages and contains a great deal of sta- 

 listlcal matter and special papers that are of 

 Interest to the lumber trade. The contents are 



Change In Chicago Lumber Concern. 



C. v. Kimball, formerly publisher of the 

 Hardwood Record, has re-entered the lum- 

 ber trade. He has become allied with the A. 

 R. Vinnedge Lumber Company, and has been 

 elected secretary and treasurer of that cor- 

 poration. This company deals In northern and 

 southern hardwoods, and Its office Is located on 

 the tenth floor, 134 Monroe street, Chicago. Mr. 

 Kimball had his early lumber experience with 

 the firm of Vinnedge Bros, in this city, and after- 

 ward, before commencing the publication of the 

 Hardwood Record, acted as salesman for the 

 Yellow Poplar Lumber Company of Coal Grove, 

 O. It will be a matter of a good deal of 

 gratification to Mr. Kimball's many friends to 

 know that he will continue to be allied with 

 the hardwood lumber trade. 



Hardwood NeWs, 



(By HABS'WOOD BECOBD 



Chicago. 



Chicago teamsters are again on their perl 

 odicnl strike. For no particular reason save 

 Ihat of habit the strike was ordered on .Tan. 30, 

 and has since prevailed. This action on the 

 part of the teamsters has not Interfered ma- 

 torlnllv with the handling of lumber from the 

 Chicago hardwood yards, as the inclemency 

 of I he weather has not demanded the delivery 

 of very much stock, and so the trade has taken 

 the matter thus far very complacently. 



A meeting of the Chicago Hardwood Exchange 

 was held on Feb. 6 and arbitration was offered 

 to the striking teamsters, which was declined 

 by them. Should the teamsters not return 

 to work it has been decided by the Exchange to 

 non-unionlze their yards and put Indeiiendent 

 teamsters at work next Monday morning. 



W. O. King & Co. of Chicago have already 

 bought .5.000.000 feet of stock, and have con- 

 tracts pract bally closed for 7.000.000 feet In 

 addition. Maple Is a specialty of this house 

 and It always has large holdings of thick stock. 



C. S. Bacon, of C. S. Bacon & Co.. Grand 

 Rapids. Mich., who operates a hardwood saw- 

 mill near Meridian. Miss., was a Chicago vis- 

 itor this week. 



L. L. Skillman, of the Longfellow & SkiUnian 

 Lumber Company, Grand Rapids. Mich., was a 

 Chicago visitor last week. Mr. Skillman has 

 recently parted w-ith his beautiful mustache 

 and looks very much like a cherub with the 

 new^ features he presents. 



Charles II. Barnaby, the Indiana oak man of 

 tJreencastie. looking as handsome and juvenile 

 as ever, was a welcome caller on the Chicago 

 trade yesterday. 



Special Correspondents.) 



Pliiladelphia. 



The recent heavy storms have left the city 

 in an ley condition as to effectively put a stop 

 to building and all outside work for the present. 

 The lull in business Is only temporary, as the 

 wholesalers and manufacturers are receiving an 

 unusually large number of Inquiries for this 

 time of the year. • 



Trafllc has been at a standstill : the railroad 

 companies are apparently unable to handle 

 freight trains expeditiously and shipments from 

 both the south and west are greatly delayed. 

 The Delaware Is frozen up tightly and neither 

 vessels or barges can force their way through 

 the Ice floes. A sudden thaw will Imperil the 

 two score vessels and their crews In the river, 

 and there Is apprehension among the yard peo- 

 ple along the river front that great damage 

 will result from the breaking up of the Ice. 

 Some of the stocks most exposed are being re- 

 plied In more secure places as a precautionary 

 measure. 



The prosperous outlook of the lumber trade 

 has been justified to some extent In the monthly 

 report for January of the Bureau of Building 

 Inspection. This shows an Increase of esti- 

 mated cost of new operations of nearly $200,000, 

 there being 320 permits for 440 operations, 

 estimated to cost In the aggregate $1,004,805. 



P. KImer Weltzel, of P. Elmer W'eltzel & 

 Bros., has presented to the Lumbermen's Ex- 

 change a handsome panel consisting of forty- 

 two of the various woods grown In Pennsyl- 

 vania. The panel has been Installed In the 

 rooms of the exchange and the lumbermen have 

 a guessing contest each day as to the Identity 

 of some of the varieties. 



The exchnu!;e has had a substantial Increase 

 in membership and several applications are now 



