HARDWOOD RECORD 



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damage is done to live stock by careless watering and over-feed 

 ing as there is by under-feeding. Many valuable animals have 

 been lost through feeding chop, which is the hardest to digest of 

 the entire list of live stock foods. Work animals require, in 

 proper proportion, oats and shelled corn for heavy work, and chop 

 should be relegated to hogs and beef cattle. 



The average woods teamster is either notoriously over-generous 

 in feeding his horses or lamentably careless, and sometimes both. 

 When the number of log teams warrant it, the best way to handle 

 their feeding is through the medium of a barn boss, whose duty 

 it should be to study the dietary condition of every animal and 

 see that he is neither over-fed nor under-fed, and that the animal has 

 good care, is properly watered and is kept in good condition. Sane 

 and careful drivers of woods animals are a treasure to be prized 

 in operations of this sort, and unfortunately even those having 

 ;in inherent fondness for animals are notoriously careless and 

 unwise in their handling of live stock. 



FI.ACES RECORD IN HANDS OF SAWMILL AND WOODS 

 EMPLOYES 



A large hardwood lumber manufacturer, who is an esteemed 

 patron of Hardwood Record, has recently sent instructions to reg- 

 ularly forward the publication to a number of his sawmill, lumber 

 yard and woods employes, notably to foreman and inspectors. He 

 suggests that others should follow this example and see to it that 

 every employe becomes a student of the technical and semi-tech- 

 nical matter, and the authoritative practical advice on various 

 lumber topics that is found in the columns of this publication. 

 This is not an unusual suggestion, because many hardwood manu- 

 facturers and merchants are paying for subscriptions to Eecobd 

 of many employes, and the publishers of this paper will be glail to 

 make a special low subscription price in clubs of the paper to be 

 disposed in this manner. 



APHORISMS OF THE TRADE 



We knew there were several kinds of hardwoods, but it remained 

 for the Forest Service to inform us that there are thirty-seven 

 ditferent kinds of pine. Guess noses will have to be counted in the 

 hardwood family to see how many there are. 



Selling lumber looks easy, and it is easy, if price is not considered. 

 It is selling lumber at a profit that calls for talent. 



tiiey ;ire in making up expense accounts, the latter would be 0. K. 'd 

 with more pleasure by the sales manager. 



* * i<- 



Some hardwood miUnien kiln dry their own lumber, and s.nne 

 otbijrs kill their chances to get full value for their stock liy )iiling 

 it so carelessly that it sap stains while air drying. 



* * * 



It looks as though the car timber trade might "come back" 

 lousiderably, if it could only be encouraged by a few more unsatis- 

 factory results with steel ears. 



* * * 



It may look cheaper to make men work harder in winter to keep 

 warm, but real economy is in the proper housing and warming of the 

 mil! so the men will feel more like working. 



# * ^r 



One sack of feed will not fatten an animal for market. One 

 insertion of an advertisement will not build up a business 



* * *- 



Since treated oak makes the best railway ties, why not creosoted 

 oak blocks for the best thing in street paving? If something less 

 exjjensive is wanted, what's the matter with beech? 



* * * 



The tendency in doors and niiUwork is decidedly toward hard- 

 woods. And that's the stuff the real classy floors are made of. 



* * * 



Ii is a great mistake for a business man to think that advertising 

 is an experiment and should be paid for out of profits. It should be 

 regarded as a strictly business expenditure, and a necessary invest- 

 meut for the up-building of trade. 



* * * 



It may not always be the size of the mill that makes the money, 

 but it is a safe bet that the larger the output the bigger the pile 

 of money it takes to finance the business and make the pay day 

 ghost walk. 



* * * 



Being a good mixer doesn't necessarily mean the handling of 

 mixing drinks, but the average interpretation of it often seems to 

 lead that way. 



* * # 



To some people a bargain means a contract or agreement, and to 

 others it takes on the form of a car of lumber bought for a song 

 which they hope will turn out well, but usually it doesn't. 



Some traveling salesmen ai'e simply stock sheet toters, and merely 

 perform tlie mission of a postage stamp. 



Any man can make his word as good as his bond if he will safe- 

 ;uard its use in the same manner. 



When some other wood is advertised as being as good as another, 

 it is an unintentional admission that it is a substitute material. The 

 world is prejudiced against substitutes. Every wood has particular 

 merits for specific purposes. Find out what they are, and *heu 

 exploit the lumber for its best use. 



The ad works day and night, and is constantly on the go. It 

 keeps late hours but has no bad habits and does not run up expense 

 accounts. It always is at hand when wanted, is obedient, tractable 

 and faithful, therefore is recommendable to anyone who wishes to 

 employ it. 



Good quartered oak is always in demand, but it is not always 



possible to keep the supply and the demand running even. 



* » * 



If advertising is worth doing at all, it is worth doing well. 



* * * 



The more hardwood flooring manufacturers there are who take to 

 retailing their own product, the more retailers there will be who 

 will be sorry some day that they did not take a livelier personal in- 

 terest in marketing it themselves. 



* * * 



Ir is a singular fact that the empty pocket and the depleted bank 

 halance that knock some people limp and lifeless are the very things 



that make others hump and hustle. 



* # # 



All advertisers do not get rich, but advertising has contributed to 



the fortunes of many of the world's most successful men. 



* * * 



Jf some salesmen were as ingenious in securing lumber orders as 



Generally the more a man knows about the uses of lumber the 

 better he is qualified to sell it — and to furnish the buyer what is 

 best, for his purpose. 



* * * 



The veneer man is not thin skinned because he handles a thin 

 product. Wliat peeves him is the thinness of the profit margin left 

 after the buyer gets through seesawing him and his competitors. 



* * * 



The telephone is mighty convenient and needs using enough to 

 get your money's worth out of it, but don't let its convenience lead 



to the habit of neglecting those personal calls that should be made. 



* # * 



The more you use the niaUs yourself the less need you will find 

 to complain of mail order competition. Postage stamps don 't cost 

 you a cent more than they do the other fellow. 



w * * 



The dimension stock business, like many other industries, must 

 have a fair percentage of brains mixed into it to make it profitable. 



